Ad Agency Live

One Of My Greatest Passions In Life - Retargeting

Retargeting is one of the most underutilized tools in digital marketing. Everyone is "doing retargeting" but are they doing it well and not overpaying? Here's how retargeting can be effective in your business.

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Steve Larson On Learning One Thing At A Time...

As digital marketers we've been taught that we need to learn and consume as much content as possible. This leads to one major outcome...overwhelm. Something that Steve Larson said that really stuck with me was: focusing on that one thing. In other words, just learn one thing at a time, based on whatever problem you're solving at that time.

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This Launch Sequence Netted $2.6 Million In 7 Days 😱

Here's how the 7 days break down: 

Day 1 is all about announcing the training. 

Days 2-4 are all about the training. 

Day 5 is all about bundling the offer you're going to make. 

Days 6-7 are all about closing deals and retargeting ads to get people back to the offer.  

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One Of The Biggest Takeaways From Funnel Hacking Live - Your Story, Hook and Offer 💢

Your story, hook and offer are something that should be a part of EVERY piece of your marketing. Your story is about your journey and why the market should be paying attention to you. The hook is your copy that hits on your audiences' pain points after listening to your offer. Finally, your offer is what your hook is worth relative to the problem you are solving; For example, if you are solving a $100,000 problem, your offer is worth $10,000, while if you're solving a $1,000,000 problem, your offer is worth $100,000.  

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Simplify Your Application Process For Clients ✅  

With this simple application funnel, my company went from $70 an application lead to $10. It starts with an amazing opt-in offer to get them in the door, and then goes to a simple application page plastered with all our results and testimonials. The thank you page then delivers the value offered on the opt-in page and really creates trust between you and your potential clients!  

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The Three Step Process I Use DAILY To Grow My Business...  

This three step process allows me to rinse, repeat and get new clients into my business. It goes like this: 

1. Attraction   

2. Sales Meeting 

3. Delivery 

I do these steps repeatedly and each one flows into the next. You can't close sales without attracting leads, just as you can't deliver services without closing sales!  

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Goals vs. Habits And How They Come Together 🗓  

In the day-to-day it's easy to fixate on your goals and forget that you're also forming habits. Sometimes goals are too big to eat all at once and there's a lot of distance between your goals and your habits. What I've found is by shifting my focus towards my habits, I'm more likely to implement them into my routine, and make faster progress towards my goals!  

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How To Select The Perfect Niche For Your Agency ✍  

This is a common problem that myself and many other agency owners have faced. While there is no magic formula for selecting a niche, there is a way to dig deeper and hone in on a specific section of a market. By drawing on your experience to pick a niche, you'll be able to hit your markets' pain points, because you'll understand the problems that they face.  

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Benefits Of Using A White Label Service Provider In Your Agency..

White Label Service are built on services you can attach to your agency to fulfill for your clients and get them amazing results. Fulfillment for your Google Ads and Facebook Ads gives you more confidence in what you are selling and your ability to fulfill. Outsourcing to an expert takes so much of the stress off your plate and allows you to scale!

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This Tool Allows You To Communicate With Clients Like Never Before!

The free software, Loom, allows you to communicate with clients in a whole new way! Once a week you can check in and give your clients a personalized report, while screen-sharing. Not only does it include them in the process, but it helps them trust you and your results even more!

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