Ad Chatter

Research and strategy are the building blocks of successful marketing and advertising efforts, and no one knows it all better than Megan Averell, Founder of The Insight Inn.

In this 55 minute Ad Chatter, Megan and host Dan Goldgeier talk about:

• The importance of going out and talking to consumers “in the wild”
• How consumers’ attitudes have changed during the pandemic
• Why one brand discovered the wrong way to “surprise and delight” customers
• How to make focus groups more productive
• Whether advertising in the Super Bowl is a good investment
• The easiest way to do research on a limited budget

A new generation of ad pros is getting more vocal about what they’re willing (and not willing) to work on, and how to do their work. Joe Cole is at the intersection of both of those ideas. He’s the Creative Strategist for Clean Creatives and a Creative Recruiter for We Are Rosie.

In this 35-minute Ad Chatter episode, Dan Goldgeier talks with Joe about whether fossil fuel advertising could become as verboten as tobacco marketing has been and why other related businesses like banks and gas stations aren’t targets of this effort. 

Dan and Joe also discuss the We Are Rosie platform, the benefits of not being tied to full-time employment, and what hiring managers are looking for in ad talent today. 

This episode of Ad Chatter features a revealing conversation with Sean Looney of Looney Advertising in Montclair, New Jersey. Sean and his wife Debbie Looney started the agency more than 20 years ago. Today, Looney is one of the industry's fastest-growing agencies in the industry and we ask Sean what his secret is. 

The short answer is Looney believes in a healthy work-life balance. They also believe in strategic decision-making and solving business problems. Another notable point of difference is Looney's belief in and investment in their own production facilities, where they make branded content and ads on their terms while saving their clients time and money. 

Ad Chatter co-hosts Dan Goldgeier and David Burn ask about Looney's location 12 miles west of New York City, how they attract and retain talent, why they insist on giving back to the community, how they get clients to slow down, and much more. 

In this episode of Ad Chatter, we hear from special guest Robb Burnham, who is VP and executive creative director at Kruskopf & Company (also known as KC Truth) in Minneapolis.

Robb is an art director by trade and an accomplished illustrator and fine artist (known as WACSO). He attended Art Center College of Design in Pasadena and worked for Martin Williams, Fallon, and Carmichael Lynch before joining KC Truth in 2000.

"Finding the truth is our mantra," Robb says about KC Truth. He also talks about the value of the agency's "No B.S." approach, and how the agency's Truth Bar—which is part bar and part conference/meeting room—can put clients at ease and get them talking "like real people." 

Robb provides an interesting perspective on working with clients today, keeping the big idea alive, attracting talent to the agency in a competitive environment, and the need for an outside creative practice that stretches one's creative muscles.  

In this new episode of Ad Chatter, co-hosts Dan Goldgeier and David Burn chat with special guest, Scott Scott Couvillon, CEO and Executive Strategy Director at Trumpet in New Orleans. 

During this chat, Scott explains what Trumpet means by "Believable Brands" and how brands with purpose consistently outperform their rivals.

He also discusses what it's like to run a small creatively-focused agency in New Orleans. Near the end of the episode, Dan asks Scott if he's feeling optimistic. Tune in to hear Scott's answer.

In this new episode of Ad Chatter, co-hosts Dan Goldgeier and David Burn chat with special guest, Maggie Windsor Gross, head of strategy at Deloitte Digital. 

During this chat, Maggie explains 'BrandWorth', a new tool from her team that helps CMOs make better investments in brand marketing (and explain why it matters to the CFO and CEO).

"We believe that brand is a financial asset, not just a marketing asset," Maggie says. "So, everything we measure in 'brand' is to try to prove its efficiency and ability to drive growth."

Are metrics, ROI, and measuring the overall impact of brand marketing important to you? If yes, this is your episode. Maggie is an industry leader who is busy making a direct connection between brand investments and bottom-line revenue. 

In this episode, co-hosts Dan Goldgeier, Toby Donaldson, and David Burn chat about new work from Apple and Motel 6, plus a call to action from Rory Sutherland, another virtual Cannes, and the need for creatives to understand cryptocurrency.

This is a special edition of AdChatter where we introduce London-based brand strategist, Toby Donaldson to listeners, plus feature special guest, Silicon Valley entrepreneur Santi Bibiloni.  Santi founded an eCommerce agency in Argentina when he was just 22 years old. The agency grew to be one of Argentina's fastest-growing companies. 

Today, Santi is the founder and CEO of COR, a next-generation solution for creative and professional teams that intelligently suggests how to manage projects, teams, and finances. 

During this conversation, we explore how COR's use of AI can help creative people stop filling out timesheets, remove the guesswork from estimates, and make greater profits. "We are changing the mindset around time tracking. If we don't renegotiate fees, we can not raise salaries," says Santi. 

In this fun, informative, and optimistic episode of Ad Chatter, Dan Goldgeier speaks with featured guest, Deborah Morrison, Ph.D. 

Morrison is the Carolyn Silva Chambers Distinguished Professor of Advertising at the University of Oregon. She’s also hard at work finishing her new book, “Brave Work in the Age of Climate Change.” 

Her book takes one of the big topics of our day. Advertising is a business that promotes consumption and resource extraction and has for decades. How do we now shift our mindset to reckon with what we’ve helped to cause?

 Can advertising agencies do that? Can marketers live in a world of less consumption? 

Dan and Deborah talk about the implications of climate change on the ad business, plus they discuss how today’s ad students differ from students of 10 or 20 years ago. 

In this episode, Dan Goldgeier and David Burn chat about Georgia's voter suppression laws and how big brands based in ATL like Coca-Cola and Delta are mostly "virtual signaling" in response. 

We also discuss three new campaigns from Key Bank, Tide, and Nissan:

1. Key Bank's customers weigh their big financial decisions by calling on their former selves. 
2. Tide makes efforts to get people to wash their clothes in cold water because it's better for the environment. 
3. "The New Nissan" chooses a lane and the lane is "fun."