There is research that has come out to determine which ad placement (preroll, midroll, or postroll) is more effective for a podcast ad campaign, and the results will surprise you. In this episode I breakdown each ad placement and why performance varies based on the different criteria.

Ad placement in a podcast episode is crucial to your advertising success. Here's how to do it best

This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.

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Ad placement in a podcast episode is crucial to your advertising success. Here's how to do it best

Ad placement in a podcast episode is crucial to your advertising success. Here's how to do it best

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