Ad Speaks Houston: A Podcast by the American Advertising Foundation - Houston Chapter

Once a year, the American Advertising Federation recognizes individuals whose commitment to diversity and inclusion is evident through their creative work, organization-wide and industry-wide initiatives.  This year, Houston took home the honors because of two incredible people.  Alex and Cathy Lopez-Negrete were named Mosaic Champions.  Yeah, there is hope.

We have The "A" Team of advertising professionals at AAFH, and this past year we really did make lemonade out of lemons.  What you will hear in this year-end wrap, is how our club came together in a way that made the needle move for our city and our industry.  If you're looking for a little sunshine, you'll find it here.

Ad Speaks Houston is an audio production of Radio Lounge, a Houston voiceover training and Houston podcast recording studio.

Dionna Widder is the Chief Revenue Officer with the Houston Dynamo/Houston Dash.  Alexandra is the Manager of Baseball Administration with the Houston Astros.  So how do you keep players and fans engaged?  It goes well beyond the cardboard cutouts in the stands and Dionna and Alexandra bring us up to date on what to expect as we move into 2021.

Ad Speaks Houston is an audio production of Radio Lounge, a Houston voiceover training and Houston podcast recording studio.

So, 2020, a year to remember.  Has the client conversation changed?  Has your approach to advertising changed?  And how can we use data to adjust to our new normal?  EffecTV is poised to help get answers to those challenges. 

Ad Speaks Houston is an audio production of Radio Lounge, a Houston voiceover training and Houston podcast recording studio.

You do a great job for your clients, but you can't even muster a great elevator speech for your agency.  There might be a catchy phrase that you spent months creating, but when it comes down to attracting new clients, you head to your favorite bar for drinks and a conversation.  There must be a better way.  Well, there is. 

Ad Speaks Houston is an audio production of Radio Lounge, a Houston voiceover training and Houston podcast recording studio.

The headline says "Be the Change, Start to Build Your Dream Career Here", and even as we transition to a virtual event, the opportunities to learn, to network, and to grab an incredible experience is right there.  3 days dedicated to the people who are the future of our industry.  If you've participated before, or if you have never been a part of this, go register right now.  Wait, you're still reading this, GO REGISTER!

Ad Speaks Houston is an audio production of Radio Lounge, a Houston voiceover training and Houston podcast recording studio.

Tracy Anne Hart was destined to be a photographer and has followed that road since 1981.  Her photos are sought after pieces of art and her new book is something that every SRV fan should have in their library.  The Austin Chronicle put it this way: "In these pixels the music verges on deafening, but these photographs will burn into your frontal lobe."  Listen and love what she has done through her craft.  She's really good.

Ad Speaks Houston is an audio production of Radio Lounge, a Houston voiceover coaching and Houston podcast studio.

Building awareness with high-reach campaign strategies remains critical for all advertisers to stay top of mind.  Effectv has uncovered six key strategies for maximizing reach, and campaign success.  We discuss their new whitepaper, "Data Builds Brands" and how advertisers can focus on a strategy that delivers positive results.

Ad Speaks Houston is an audio production of Radio Lounge, a Houston voiceover coaching and Houston podcast studio.

As part of our new virtual world, AAF Houston did a free webinar featuring Nikki.  The hour long event taught us what it takes to  develop effective  copy writing and powerful yet strategic creative that leads to the always sought after ROI.  This podcast touched on everything from our new behavior with COVID19, to collaboration and confidence.  In spite of all this tough stuff we're working through, Nikki has that positive twist on life, with a few laughs and what's ahead for our industry.  This is a good one for all creatives.

Ad Speaks Houston is an audio production of Radio Lounge, a Houston voiceover coaching and Houston podcast studio.

We miss the face-to-face smiles and handshakes.  We miss the taste of a cold beverage and a good conversation.  We miss the feel of a room full of ad folks and the community of our industry.  Because our industry is filled with people who absolutely love what they do, every day.  So when COVID19 came to visit our lives, we had to adjust how we do things.  With our past chairman, John Manlove at the helm as this virus started to disrupt our club activities and Kay Krenek, our new chairman taking over, we found that we CAN adapt and we CAN move forward in a big way.  Listen and hear how it's done.

Ad Speaks Houston is an audio production of Radio Lounge, a Houston voiceover coaching and Houston podcast studio.