Ad Speaks Houston: A Podcast by the American Advertising Foundation - Houston Chapter

When YouTube first made its way onto the internet, few people realized how many hours of video we’d be watching years later. YouTube with 2 billion users worldwide is the ultimate destination for online video. Learn about the power of YouTube In the customer journey and the best way to harness it as marketers and creators.  Register for this free webinar now at aaf-houston.net   

Ad Speaks Houston is an audio production of Radio Lounge, a Houston voiceover coaching and Houston podcast studio.

With our podcasts we cover a wide range of advertising issues and trends, but we felt that at this time, we needed to focus more on our culture and how we might work better, together.  On behalf of Valentina, Sonny, Alvin and Ray, we hope this conversation inspires you to seriously consider how YOU can make that happen. 

Ad Speaks Houston is an audio production of Radio Lounge, a Houston voiceover coaching and Houston podcast studio.

Larry Kelley teaches the art of advertising, writes incredible books, lots of books, and through his efforts you will see how a passion for our industry allowed him to love the journey.  Larry is a board member of AAF-Houston, and a former EVP at the mega Houston agency, FKM.  We joked about the number of books he has written on advertising, that he might consider selling the series, like a set of encyclopedias.  Meet Professor Larry Kelley.  Class is now in session.

Ad Speaks Houston is an audio production of Radio Lounge:  Voiceover coaching Houston , podcast studios Houston

When you think about advertising, outdoor continues to maintain a unique way to engage business, and this business goes back to the stone age.  Fast forward to #digitalboards and #programaticboards, and you find that this stone age concept has really kept pace with today's diverse #advertising platforms.  This is program number 4 in our series on COVID19 and the #advertising industry.  Even with fewer cars on the road, and fewer eyes on the #billboards, outdoor is still a popular choice for advertisers.

Ad Speaks Houston is an audio production of Radio Lounge:  Voiceover coaching Houston , podcast studios Houston

Allen said he dropped by the agency last week and picked up a roll of paper towels but left the toilet paper, just in case somebody needed it.  At Brivic Media their philosophy is simple, "take care of the basics and pay attention to detail".  Sure, COVID19 has turned the #advertising world upside down, but when you know how to respond and have the people and resources to make it happen, this becomes a new day to overcome the bad stuff and figure out the details.  Change will always happen.  Learn how Brivic Media has adapted.

Ad Speaks Houston is an audio production of Radio Lounge:  Voiceover coaching Houston , podcast studios Houston

So what are you doing right now to speak to your clients?  Or, have you gone silent as you wait to see what will happen next?  Bad idea.  Sure, we're now wearing masks, at least most of us are, but you can clearly maintain connectivity with your clients even when it's not face to face.  #Digitalmarketing technology is shining right now, and Brian gives us some great options and actions to take as we navigate COVID19 and beyond.  Take a listen.

Ad Speaks Houston is an audio production of Radio Lounge:  Voiceover coaching Houston , podcast studios Houston

CORE Detail is a #commercialprinter centered on high-end projects from design, to creation to distribution.  While business has adapted to a different way of getting the word out in various print platforms, in this case, CORE is well-positioned to address the current printing needs.  Kent shares his thoughts on what's happening now and what's ahead.

Ad Speaks Houston is an audio production of Radio Lounge:  Voiceover coaching Houston , podcast studios Houston

We sat down for a conversation with Valentina Gomez Bravo of Bunker +58, a branding agency here in Houston.  From using your brand values as a compass to consistency and timing, to having a conversation that is relevant to your audience, we are sharing a few gems that will help your business do a better job of keeping the connection with your business audience.  Consider how many of these points could be put into action today.

Ad Speaks Houston is an audio production of Radio Lounge:  Voiceover coach Houston , podcast studio Houston

Our lives have been disrupted like never before.  From the cancellation of the Houston Livestock Show and Rodeo to sporting events and our day-to-day life as what we used to call "normal.  Our new normal is practicing safe behaviors and reaching for a new level of patience in our daily lives.  COVID-19 has also disrupted the advertising industry.  Listen to a local and district-wide perspective of how we are coping and our optimistic expectations as we adjust to a new way of doing things. 

Ad Speaks Houston is an audio production of Radio Lounge:  Voiceover coach Houston , podcast studio Houston

Diversity and inclusion have been a recent hot topic in the advertising industry, but since 1990, Gilbreath Communications has practiced this valuable exercise as it relates to the agency and its clients.  On their website is the best description of how this happens.  It's a quote from Maya Angelou and it says "we should all know that diversity makes for a rich tapestry, and we must understand that all threads are equal in value, no matter what the color".  You need to hear what she does.  Audrey is not new to winning awards and industry accolades, but this award is like lighting the candles on the cake.

Ad Speaks Houston is an audio production of Radio Lounge:  Voiceover coach Houston , podcast studio Houston