In our latest episode of AI in Marketing, we discuss how the uncertainty of tariffs is causing marketers to rethink their budgets, leading to potential reductions in ad spend. We also explore the groundbreaking work of Lila Sciences, a start-up harnessing the power of AI to drive scientific discovery, and how they're trying to create a 'scientific superintelligence'. Later we delve into how technology company Bluesky is developing a system to give users control over their data usage in generative AI, in contrast to rival companies' practices. The episode also covers a cyber attack on the social media platform, X, Elone Musk's allegations of Ukraine-based IP addresses and a group claiming responsibility for the disruption. We also check out Prime Video's new trial program that uses AI to dub select movies and shows to improve accessibility. Finally, we examine the rise of AI ethics in business and the crucial roles that are emerging to ensure AI aligns with ethical standards. Tune in for these stories and more about the role of AI in marketing.

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About:

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.