The Chicago Bulls released a schedule video for the 2026-2027 NBA season, inspired by Grand Theft Auto, featuring local Chicago references and NBA Easter eggs. The video, starring Benny the Bull, quickly became popular, amassing over 1.1 million views in 24 hours.
OpenAI introduced Astra, its latest AI model, initially available to Daybreak cybersecurity program users. Astra is noted for its speed, accuracy, and safety, with capabilities in cybersecurity and software engineering. The model's use of opaque recurrence has sparked controversy.
Arthur D. Little's Blue Shift report highlights the potential of specialized physical AI over humanoid robots. The market, valued at $18 billion, is expected to grow significantly by 2030, driven by labor shortages and operational resilience needs.
Adobe acquired Indian AI startup Rilo to boost its AI and marketing automation capabilities. Rilo's platform automates marketing and sales workflows, and its technology will be integrated into Adobe's offerings.
At the G20 Innovation Ministerial meeting, the US advocated for minimal AI regulation to foster innovation. The "Carolina Principles" suggest using existing laws instead of new AI-specific regulations, a stance supported by major tech companies and China.
Caterpillar partnered with FieldAI to enhance robotics capabilities in industrial settings. The collaboration aims to improve autonomous inspections and operational optimization using advanced AI models and digital twins.
Factorial acquired Berlin-based AI startup Empion to strengthen its presence in Germany. Empion's AI-powered talent assessments will be integrated into Factorial's platform, enhancing its AI-first approach.
A disturbing trend involving AI-generated videos of a sinister "The Cat in the Hat" character has emerged on social media, prompting police investigations. The videos, featuring threats against schools, have spread from Ireland to the US.
Cybercriminals are using AI to enhance ransomware attacks, making them cheaper and more accessible. This development poses a significant threat, as AI enables more effective and widespread attacks, urging the need for stronger cybersecurity measures.
Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.
As Chief Innovation Officer at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. His personal site, Altilead, is where his independent writing and projects live.
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Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.
As Chief Innovation Officer at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. His personal site, Altilead, is where his independent writing and projects live.
Enjoy the show? Leave AI in Marketing a five-star rating. It takes ten seconds and helps more people find the podcast.
Start your VoiceStream free trial today!
📚 Sources:
https://www.marketingbrew.com/stories/chicago-bulls-easter-egg-schedule-release-videohttps://techcrunch.com/2026/09/03/openai-launches-astra-its-powerful-and-controversial-new-model/https://www.afp.com/en/infos/humanoids-dominate-headlines-specialized-physical-ai-captures-value-18-billion-market-arthurhttps://www.siliconindia.com/news/startups/adobe-acquires-indian-ai-startup-rilo-to-strengthen-its-agentic-ai-push-nid-242133-cid-19.htmlhttps://www.equitypandit.com/us-urges-g20-to-adopt-lighter-ai-rules-as-global-regulation-debate-intensifieshttps://www.metaltechnews.com/story/2026/09/09/mining-tech/caterpillar-levels-up-robotics-with-fieldai/2939.htmlhttps://www.trendingtopics.eu/factorial-from-spain-acquires-berlin-ai-startup-empionhttps://www.nytimes.com/2026/09/03/us/cat-in-the-hat-ai-social-media-trend.html