AI in Marketing

Welcome to the AI in Marketing podcast, where we discuss all things Artificial Intelligence in the marketing world. Our November 15, 2024 episode brings you fascinating stories from the intersection of marketing and AI.

We start by discussing the new AI guidelines released by the U.S. Department of Homeland Security for companies in the infrastructure sector. These guidelines touch on transparency, strong privacy practices, and the call for regulation on AI use.

We then delve into the impact technology and social media have in marketing book adaptations, as shown by the spike in sales for Hachette Book Group after the premiere of Netflix's adaptation of Elin Hilderbrand's novel, "_The Perfect Couple_". We explore the critical role BookTok influencers play in marketing books and the challenges in predicting which content will go viral.

Keeping in line with digital developments, we touch on the proposed data privacy laws and acts making their way through the US Congress that could change how personal data is handled, and the implications this may have for advertisers.

Innovation in the AI sector is another topic of interest in this episode. We discuss OpenAI's proposal to establish special economic districts to enhance AI development across the US and discuss the potential benefits and possibilities these zones bring to the tech industry.

We wrap up the episode with an interesting story on the introduction of Daisy, an AI-powered fictional granny by O2 that's designed to engage phone scammers, thereby acting as a deterrent and an educational tool.

Join us as we examine these exciting developments

https://www.getvoicestream.com/

https://www.nytimes.com/2024/11/14/business/media/alex-jones-infowars-the-onion.html

https://www.nytimes.com/2024/11/14/business/dealbook/homeland-security-ai.html

https://www.marketingbrew.com/stories/2024/11/12/booktok-changed-book-marketing-forever-just-ask-the-ceo-of-hachette-book-group

https://illumin.com/insights/blog/data-privacy-laws-are-tightening/

https://www.pymnts.com/news/delivery/2024/starbucks-app-now-includes-doordash-powered-delivery/

https://www.creativeboom.com/news/daisy-the-ai-granny-scambaiter-beats-phone-scammers-at-their-own-game/

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"AI in Marketing" delivers insightful and in-depth coverage of major news stories concerning AI. In this episode, we discuss The Guardian's decision to withdraw from Elon Musk's social media platform, X, due to disturbing content. We also examine Microsoft's new AI models, developed in partnership with industrial giants like Siemens and Bayer, aimed at revolutionizing manufacturing, agriculture, and financial services. Further in the show, we explore the Pentagon's adoption of Bullfrog, an AI-automated robotic gun, and Amazon's introduction of interactive shoppable ads on Prime Video. The episode also reviews the rapid rise of Bluesky, a decentralized social media alternative overtaking Apple's app store downloads, and Lacoste's use of Vrai AI, an innovative solution for detecting counterfeit products. Be sure to tune in for a comprehensive overview of the latest movements in AI and marketing.

https://www.getvoicestream.com/

https://www.theguardian.com/media/2024/nov/13/the-guardian-no-longer-post-on-x-twitter-elon-musk

https://venturebeat.com/ai/microsoft-brings-ai-to-the-farm-and-factory-floor-partnering-with-industry-giants/

https://www.wired.com/story/us-military-robot-drone-guns

https://www.marketingbrew.com/stories/2024/11/13/by-embracing-shoppable-ad-formats-streamers-are-starting-to-look-more-like-qvc

https://www.wired.com/story/how-to-get-started-on-bluesky/

https://www.darkreading.com/cybersecurity-operations/lacoste-first-to-use-new-ai-powered-anti-counterfeiting-solution

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In this episode of AI in Marketing, we delve into the world of tech, AI and branding trends of 2024. We’d begin with Elon Musk's controversial acquisition of Twitter and the ensuing audience outrage as we explore the challenges of social media investments. We then look at breakthrough AI technologies revolutionizing food safety and restaurant analytics including Paytronix's AI assistant and Penn State's electronic tongue. We'll also highlight Forrester's projections for digital marketing strategies and discuss the increasing emphasis on SEO in 2025, providing insights for marketers. Additionally, we discuss how tech and culture intersect with the Vatican and Microsoft's AI-driven digital twin project of St. Peter's Basilica. Furthermore, we analyze the new partnership between search engines Ecosia and Qwant, aimed at challenging Google's dominance and boosting Europe's technology sovereignty. Finally, we close with Jake Paul's controversial personal-care brand, W, as they leverage online negativity for branding. Tune in for all this and more!

https://www.getvoicestream.com/

https://gizmodo.com/the-joys-and-perils-of-leaving-elon-musks-x-for-bluesky-2000523635

https://www.pymnts.com/news/artificial-intelligence/2024/ai-takes-over-taste-testing-and-restaurant-analytics/

https://www.marketingbrew.com/stories/2024/11/08/forrester-predicts-less-brand-safety-more-seo-spend-in-2025

https://religionnews.com/2024/11/11/vatican-and-microsoft-partner-to-showcase-st-peters-basilica-through-ai-technology/

https://www.gurufocus.com/news/2597670/redburn-atlantic-initiates-coverage-of-nvidia-with-buy-rating-citing-strong-ai-demand

https://www.marketingbrew.com/stories/2024/11/12/w-social-media-jake-paul-personal-care-brand-embracing-the-haters

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Dive into the latest installment of the AI in Marketing podcast. In our first story, we explore concerns raised by the decision of Dutch publishing firm, Veen Bosch & Keuning, to use AI for literary translations, reflecting on the cultural nuances and emotions that might be lost in the process. Next, we look at groundbreaking technology from Georgia Tech called the Chameleon model, designed to protect images from facial recognition without disturbing image quality, offering potential solutions for online privacy. Further, moving from technology to entertainment, we delve into the growing trend of experiential marketing. We discuss the successful launch of Warner Bros. Discovery's immersive "afterlife experience" for Beetlejuice fans and the future of brand awareness for popular IPs driven by this marketing strategy.

https://www.theguardian.com/books/2024/nov/11/it-gets-more-and-more-confused-can-ai-replace-translators

https://www.futurity.org/ai-mask-facial-recognition-chameleon-3256762/

https://www.marketingbrew.com/stories/2024/10/31/step-into-that-world-why-warner-bros-prime-video-and-netflix-are-all-in-on-experiential-marketing

https://www.elenaverna.com/p/you-dont-need-to-build-a-personal

https://www.growthunhinged.com/p/how-to-build-your-early-gtm-strategy

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Explore the latest developments in AI with our podcast "AI in Marketing". In this episode, we discuss the significant impact AI is making in the world of art as Ai-Da, an AI-powered robot, sells a portrait for a shocking $1.1 million. We also investigate the world of online secondhand shopping converting to AI with Encore, a search engine using AI to streamline product search across various platforms. We then delve into the potential pitfalls of AI's growing presence in our digital world, with the "rain bomb" photo incident amplifying skepticism about authenticity of digital content. Finally, we examine the challenges that OpenAI faces on improving the performance of their AI models. Tune in to find out more about these significant stories within the AI community.

https://techcrunch.com/2024/11/09/openai-reportedly-developing-new-strategies-to-deal-with-ai-improvement-slowdown/

https://www.theguardian.com/commentisfree/2024/nov/09/the-images-of-spains-floods-werent-created-by-ai-the-trouble-is-people-think-they-were

https://techcrunch.com/2024/11/10/encore-is-an-ai-powered-search-engine-for-your-thrifting-needs/

https://www.nytimes.com/2024/11/08/arts/ai-painting-alan-turing-auction.html

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In other news within AI marketing, the intersection of AI and augmented reality has taken a center stage, with French AR tech company Makemepulse partnering with Google and Louis Vuitton for a holiday campaign. The project aimed to combine object recognition with voice AI and AR to create an immersive shopping experience. Customers could take a picture of their desired LV product, then ask Google for information about the product, like its price, features, and online availability. A striking feature was being able to virtually wear an item and visualize it through AR, generating user excitement and providing cost-effective trials.

Next, AI-driven performance marketing has seen a renewed focus with advancements in bid optimization. Graphyte, an AI company specializing in bid optimization, has introduced a new autonomous bidding tool that leverages machine learning to provide optimal bid suggestions for ads. By considering factors like ad relevance, audience behavior, historical data, and ongoing campaign performance, Graphyte's platform aims to maximize ad returns. Expected to revolutionize ad bidding, it illustrates the growing importance of AI in devising sophisticated marketing strategies.

Furthermore, advancements in AI text generation are prompting a new era of creative marketing. OpenAI's GPT-3, the groundbreaking text-generating algorithm, is increasingly being harnessed for creating rich content, from tweets to blog posts, effectively doing the job of a copywriter. This has generated some concern amongst traditional creatives, but the sentiment overall has been positive, with the potential for generating high-quantity content with time

https://venturebeat.com/ai/mistral-ai-takes-on-openai-with-new-moderation-api-tackling-harmful-content-in-11-languages/

https://www.fastcompany.com/91224555/how-the-right-won-podcasting-helped-donald-trump-win-2024-election-joe-rogan

https://www.marketingbrew.com/stories/2024/11/01/klaviyo-recruits-fishwife-and-alison-roman-for-its-first-black-friday/cyber-monday-campaign

https://www.theverge.com/2024/11/7/24290571/tiktok-spotify-apple-music-integration

https://the-decoder.com/python-becomes-most-used-programming-language-on-github-amid-ai-surge/

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AI is set to play an even bigger role in marketing in the new business climate. With Trump's administration open to innovation, marketing agencies could implement AI-powered solutions on a larger scale. AI has already proven successful in assisting companies with customer segmentation, content creation, personalization, and predictive analytics — factors critical to efficient and effective marketing. The possibility of easier implementation and regulation around AI technologies could offer more room for experiments and innovations.

Moreover, AI is also reshaping digital advertising. Programmatic advertising, which automates the buying and selling of online advertising, has already changed the online advertising game. With AI, it's becoming more targeted, efficient, and less time-consuming. Advertisers can now target specific audiences based on data analysis and machine learning algorithms, improving the accuracy and effectiveness of ads.

AI in marketing also significantly impacts customer relationship management (CRM). AI platforms can analyze customer behavior and engagement, guiding businesses to create personalized marketing strategies. AI chatbots have become a valuable tool in managing customer interactions, providing immediate responses to customer queries, and automating repetitive tasks.

The impact of AI on SEO (Search Engine Optimization) should not go unnoticed either. AI tools can glean insights into consumer behaviors, search trends, and keywords, helping companies optimize their digital content and improve their search engine rankings. Also, the use of AI in analyzing social media sentiment and influencing social media marketing strategies is on the rise.

Finally, AI also presents opportunities for improvements in market research. Businesses can use https://technews180.com/funding-news/cambridge-startup-raises-5m-to-bring-human-like-vision-to-ar-vr-with-meta-and-microsoft-execs/

https://www.marketingbrew.com/stories/2024/11/05/ziprecruiter-cnn-warner-bros-discovery-advertising-election

https://venturebeat.com/ai/the-power-of-business-semantics-turning-data-into-actionable-ai-insights/

https://www.nytimes.com/2024/11/06/us/politics/elon-musk-trump-benefits.html

https://www.wired.com/story/trump-crypto-support/

On the latest in AI and marketing, MTV and Paramount are upping their game on civic engagement, harnessing the power of fandom culture to promote actions like early voting and poll worker recruitment. This strategy aligns with younger audiences' social involvement values, building brand affinity and trust. Similarly, Publicis and Accenture Song are investing heavily in generative AI with the plan to enhance tasks like market research, data analysis, and creative content generation. However, AI hasn't been as precise in other areas, notably with X's AI Grok, which misfired election predictions, raising concerns about the reliability of AI-driven information.

https://www.newsweek.com/georgia-officials-report-russian-origin-bomb-threat-hoaxes-polling-spots-1980640

https://www.marketingbrew.com/stories/2024/11/04/mtv-paramount-rupaul-fandom-culture-get-out-the-vote-GOTV

https://www.marketingbrew.com/stories/2024/10/11/how-agencies-use-genai-with-millions-invested

https://techcrunch.com/2024/11/05/its-election-day-and-all-the-ais-but-one-are-acting-responsibly

Despite Google's Chrome still firmly holding the top spot in the global browser market, technology giant Microsoft is gaining significant ground with its Edge browser. Since shifting to Chromium, Edge's usage has more than doubled while the heavyweights, Chrome and Firefox, experienced marginal losses. Microsoft's new strategy of integrating the Edge browser within its operating system and arrival of Windows 11 seems to be paying off. This intensifying competition among browsers is a significant development and may soon lead to a new browser war era.

In another major technology news, Meta is allowing the use of its advanced Llama artificial intelligence system by US government agencies and contractors for national security purposes. This is a surprising change from their previous stand on military use of their AI technology. This move puts Meta under scrutiny given past instances of tech employee protests against military collaborations. However, according to Meta leadership, this initiative will help the US maintain its technological advantage and align with its democratic values.

In online advertising news, Amazon Ads has recently conducted a global study titled "From Ads to Zeitgeist", shedding light on new trends brands can leverage to join cultural conversations. The study shows how consumers desire authentic stories and original content, and how fan-driven dialogues are becoming a staple in shaping the digital culture. This hints at how integral it is for brands to plug into universal cultural moments to stay relevant in the fragmented media environment.

Lastly, in the airline industry, Alaska Airlines is testing a new AI tool by startup, Odysee. This predictive

https://www.nytimes.com/2024/11/04/technology/meta-ai-military.html

https://techcrunch.com/2024/11/04/apple-users-can-soon-upgrade-to-chatgpt-plus-within-the-settings-app

https://www.paulgraham.com/writes.html?utm_source=tldrfounders

https://www.dearstage2.com/p/balancing-users-and-buyers-in-product?utm_source=tldrfounders

https://www.fastcompany.com/91221624/ai-could-decide-what

In the ever-changing world of marketing, AI continues to revolutionize how businesses connect with their consumers. OpenAI's ChatGPT Search, a blend of AI chat and search functionality, caters informatively to users' queries, albeit struggles to match the commercial appeal of giants like Google. Meanwhile, whispers in the tech sector suggest Nvidia's potential investment in Elon Musk's AI startup, xAI, all while the emergence of AI-powered voice agents, known as the Whisperverse, promises a future of sophisticated, real-time assistance. In tandem with progress, ethical considerations as Musk's alleged digital influence and potential misuse of AI in military operations by Chinese researchers necessitate ongoing vigilance and critical debates.

https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-search-initial-analysis-post-launch-comparison-vs-google-serps/

https://www.pymnts.com/artificial-intelligence-2/2024/nvidia-reportedly-weighing-investment-in-musks-xai/

https://venturebeat.com/ai/enter-the-whisperverse-how-ai-voice-agents-will-guide-us-through-our-days/

https://www.nytimes.com/2024/11/03/technology/elon-musk-x-election.html