This week Adam and Simon are joined by Emma Mills-Sheffield, business coach and productivity expert, to discuss the question "is productivity just a  case of working longer and harder?" We also deep dive into baking sourdough, distractions, screen monitoring, banana bread, to-do lists and how to be nicer to your self to help you achieve more meaningful results.  

Connect with Emma on LinkedIn: https://www.linkedin.com/in/emma-mills-sheffield-frsa-708a5a16/  

For questions and suggestions please connect with us on LinkedIn:   

https://www.linkedin.com/in/simon-batchelar     

https://www.linkedin.com/in/adambastock

This week Adam and Simon discuss how much you should be spending on SEO and what you can expect to get in return. We explain what your SEO agency should be giving you in terms of data and results and how to spot someone who is selling you bullshit. It's the podcast your SEO agency don't want you tohear!  

For questions and suggestions please connect with us on LinkedIn:  

https://www.linkedin.com/in/simon-batchelar    

https://www.linkedin.com/in/adambastock

In this episode, Adm and Simon discuss landing pages what they are and why you need them on your website. We look at when they are useful for SEO, Paid Ads and for converting leads.  

For questions and suggestions please connect with us on LinkedIn:  

https://www.linkedin.com/in/simon-batchelar    

https://www.linkedin.com/in/adambastock

In this episode, Adam and Simon discuss scheduling social posts a new feature to come to Canva, the online graphic design platform. We discuss how this works, it's one major limitation and how the other players in the market will need to react to keep up.  For questions and suggestions please connect with us on LinkedIn:  https://www.linkedin.com/in/simon-batchelar   https://www.linkedin.com/in/adambastock

In this episode, Adam and Simon discuss the Digital Services Tax, what it is and why you're being asked to pay it. We highlight why Google, Facebook and Amazon have decided to pass this cost onto small businesses, and what that means for their reputation. Will they realise this is a PR disaster waiting to happen and take the hit? Or is there another way? See what we think in this episode.

For questions and suggestions please connect with us on LinkedIn:  

https://www.linkedin.com/in/simon-batchelar   

https://www.linkedin.com/in/adambastock

This episode Adam and Simon discuss what customer personas are, why you need them and why you don't need to overcomplicate them to make them work. We discuss the need to consider your best and worst customer and why you need to think beyond just their willingness to pay. So if you have them already or you want to see how they can help you grow your business then check out this video.  

The free course we mention is here: https://marketingsuccess.club/  

For questions and suggestions please connect with us on LinkedIn:  

https://www.linkedin.com/in/simon-batchelar   

https://www.linkedin.com/in/adambastock

In this episode, Adam and Simon discuss the reasons you need to have a fast loading website. Does it affect SEO, do users really care and how fast does it really need to be? We also discuss tools you can use to test your site speed and show you what to focus on.  

Tools we mention: 

https://gtmetrix.com/ 

https://developers.google.com/speed/pagespeed/insights/ 

https://en-gb.wordpress.org/plugins/wp-smushit/ 

https://squoosh.app/ 

https://tinypng.com/  

For questions and suggestions please connect with us on LinkedIn: 

https://www.linkedin.com/in/simon-batchelar  

https://www.linkedin.com/in/adambastock

We discuss the 3 big players in e-commerce for small business owners. We've used most of the platforms out there and for us, there are only 3 real choices; Squarespace, Shopify, Woo Commerce.  If you want to save time and money getting it set up and also have the reliability and performance you need then we'll help you choose the right platform. We discuss why each platform is good, what are some of the limitations and which one could be the right choice for your business.  

If you want to ask us some questions or if you have any suggestions for topics you'd like us to discuss then you can contact us on LinkedIn: 

https://www.linkedin.com/in/simon-batchelar 

https://www.linkedin.com/in/adambastock

In this episode, Simon and Adam discuss how you can use Zapier to connect together your key online tools to add more data to your email marketing list. Why do you need to do it, how easy is it and what can you do with it once it's all connected. 

You can try Zapier here: https://zapier.com/  

Do get in touch with questions and suggestions: 

Adam - https://www.abastock.co.uk 

Simon - https://marketingsuccess.club

This week Adam and Simon discuss backlinks, what are they and do you need them for SEO? We explore how to find good links, how to save hours building links that don't make a difference and explain search engine spiders.  

You can reach us with questions at: 

Simon - https://www.marketingsuccess.club 

Adam - https://www.abastock.co.uk