In this episode, Adam and Simon discuss how much content you need to make to keep your site relevant and to get SEO results. Do you need to blog weekly? Does longer content work better than short content?  We answer these questions and give you some great tips on how to decide what to write about.  

The tools we mention in this episode are: 

alsoasked.com

questiondb.io

answerthepublic.com   

You can reach us with questions at: 

Simon - marketingsuccess.club 

Adam - abastock.co.uk

Many people say email marketing is dead, but the truth is it's one of the most effective ways to reach engaged customers and cut through the noise. So which platform is best? 2 of the big email marketing players are Mailchimp and Klaviyo, both have a strong suit for either lead gen or e-commerce but which is best for which. Find out in our latest episode. 

Mailchimp: http://eepurl.com/cpkVib 

Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002SL4D9&utm_medium=partner

Google Analytics can seem daunting and overwhelming at times with all that data and so much information. Adam and Simon give a no-nonsense overview of the Google Analytics dashboard to help you understand what you're looking at and how you can use it to make better business decisions.

Adam and Simon discuss Google Shopping Ads and how you can use them for your e-commerce business. We talk about how complicated they are to set up, how much work they are to keep working and how to make sure you don't spend a fortune on irrelevant traffic. We also explain how to hire the right help to make sure that they deliver a return on investment for your business.

In this episode we answer the question, should I use Boost, or use Ads? What do Ads deliver that Boost doesn't? Does Boost actually do anything? Is it more or less expensive to use Ads?

In this episode, Adam and Simon discuss why some people think SEO is just bullsh*t, how some agencies are just selling nonsense, how you can work out if SEO is working for your small business and we both agree that everyone loves a graph.

Adam and Simon discuss how re-engaging with existing customers may be as effective, if not more effective than trying to get new ones. There are some great ideas for small businesses to implement too.

Adam and Simon discuss how small businesses can still do online marketing even with a limited budget.

Adam and Simon discuss the best ways that small business can invest in SEO and PPC, how they can decide where to put their budget and how to save money.