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Adam Bedford, founder of Sans, joins the show to share his journey from launching an EdTech startup to building a design-driven air and water purification brand. He opens up about bootstrapping a hardware business, managing cash flow, and scaling with a lean team. Adam also dives into product design, e-commerce strategy, and the personal experiences that shaped Sans’s mission to make healthier living accessible.

Chapters

00:00 Introduction to Sons and Its Mission

04:15 The Journey of Entrepreneurship

07:15 Bootstrapping and Team Dynamics

10:06 Product Development: Air and Water Purification

13:10 Personal Influences and Health Awareness

16:11 Living in LA: A Hub for Health and Wellness

19:23 Leadership and Mentorship in Business

22:13 Learning from Successful Brands

25:13 The Hardware-Software Dynamic

27:42 Understanding Air Quality and User Education

31:27 The Importance of Water Quality

33:46 Expanding Product Ecosystem: From Home to On-the-Go

35:48 The Future of Wellness Products

38:53 Balancing Work and Personal Life

43:22 Building a Team and Company Culture