Chronister developed an Excel spreadsheet as a value-add for his dental clients when he was in the dental supply business. The spreadsheet evolved to become Pelident, a software application dentists use to increase their practices's profitability. Today Pelident, and Chronister's company, Pelican Point Advisors, advise all sorts of small business through his software that is accessible by a business's accountants and is able to be fully integrated into Quickbooks. Due to the software's flexibility and effectiveness, Pelican Point Advisor's future looks bright.