We are all in sales, but we don’t need to regress into becoming ‘salespeople’.

Embracing “Is this that which I feared” reminds us that in darker moments, “Yes, this is what I had feared.” And here you are, healthy and able.

So, with less fear in your way, go. Make a difference.

You might have too many ‘kicks’ in your training. What if you traded them for mastery?

Commercials serve an important introductory role in many campaigns for many important bodies of work. But is the goal to be a perpetual distraction, or a place they go out of their way to visit, just to spend time with you?

You’re in the problem-solving business, not the firefighting business, aren’t you?

“Should marketing be profitable?”

Who cares, so long as it’s effective, and your business is strategic.

You want to call that progress? That’s entirely up to you.

If you want an outside opinion on it, I say go for it. Continue bravely.

This version sounds a little more difficult out of the gate, but by about the same point in Step 2 that the last one got scary, this one got exciting.

And it worked.

There is enough time. It simply needs you to take charge of it.

Worth is relative. It’s not about the item on offer. It’s about the relationship, the focus, and the commitment to those in your care.