And so, perhaps we shouldn’t chase ‘wins’ any more than we should chase ‘losses’. Instead, perhaps we should simply pursue doing things that matter, come what may.

We’ve a responsibility to model how things would like to be. We can do so by taking a stance and moving away from those we wish to serve, or we can do so by “leading up” and showing a better way.

What area of your important work needs to develop?

Speed? Reliability? Understanding? Let’s use understanding as an example in this post, since almost everyone’s product or service suffers here.

So. Do you have a secret recipe? What will you do to stop it from being a secret?

Pick the domain name. Name the product. Try the campaign. Make the hire. Adjust the course accordingly.

Everyone thinks they make sense. We’re not the best person to judge whether we make sense. Better, then, to ask those we’re trying to communicate to.

Today we mourn. But we can be hopeful that the right team will learn from history and build something far better.

My question for you: are you building systems and culture that celebrates bravery and the production of a better future, or are you making it too risky to try?

Every business is one of these three things. Which is yours?

For whom are you a client? How can you mine ores of value from this engagement, to enhance your perception and help that energy flow to your benefit too?