Whatever meaningful work you produce and whatever you sell, the product or service isn’t the point. Are you taking people where they want to go? Will it be the ride of their lives, one they’ll tell others about?

There are services surrounding what you currently know to be your important, meaningful work. If you can only see them, show them the dignity of elevating your commitment to each of them, then educate those you serve that these are valuable services with problems being solved throughout, those in your care are sure to be thankful for your fiduciary support.

While working on your meaningful work, the temptation is to “pour yourself into your work.” Instead, consider “pouring those you wish to serve into your work.”

The trouble with weaknesses you can’t see is, you can’t see them. Thankfully, hindsight is 20-20 – you can see what you need, if you look.

We win when we nurture the skills around our core skills, too. We owe it to the causes we advocate for to do great work and bring it to market. To listen and empathize with those we serve. To fall in love with helping our market on its journey, not our way of getting them there.

With an interest in entertaining all three sides in most scenarios, I’d like to think that all three of the above are true.

The power in a meaningful company doing work that matters is in the people’s will to sustain the pursuit of being better. Nobody can take that away from you besides you.

Beware those with Expertitis. You’re not always the expert; that’s precisely why you’re the best person in the world to serve your choice of market.

Show 182 - TAG Legendary Mastermind - Part 2 by Adam Fairhead

Cause-driven and sustainable brands must be held to a higher standard.