This week, we have special guest Adam Fishman, original proclaimed Growth Daddy (defined as a father and a growth expert), a Reforge mainstay, and formerly of Lyft, Patreon, and Imperfect Foods.

Today he and our hosts are discussing Figma for Dev, Zoom’s COVID strategy, and Twitter’s Creator Payouts.

Figma for Dev offers deep lessons and the experts agree it’s a brilliant move.

💰 Figma unlocked unparalleled PLG through their unconventional pricing strategy: Most tools price per seat, but Figma realized that this creates unnecessary friction because when you pay per seat, there’s often approvals that need to happen to add someone. At Figma, anyone who is not editing does not incur any charges.

🚀 Now, they want to capture revenue from the audience that’s already in their funnel: In every project, there are 5-15x more engineers than designers, greatly increasing the TAM if companies now opt to pay for seats for their engineers who are already used to the platform.

🎯 Focus is the name of the game here as Figma takes a step into the Dev audience: Figma could have built a wide range of features for engineering. Figma chose to focus on the part of engineering that is closest to design.

Zoom delivers a Growth Daddy Cage Match between Fishman and Balfour, with Mosavat as the mediator.

Background: Zoom has recently launched several new products, including Zoom Apps, Zoom Events, and Zoom Video Engagement Center.

Round 1:

Round 2:

Final Round:

COVID may have created some challenges, but these five core elements remain strong.

For more analysis, the opportunity to hear Brian Balfour rap, and to hear what the trio had to say about Twitter's Creator Payouts, listen to the full episode. Like what you're hearing? Please give us a review and a subscribe.