GS#984 Summary: Sam Hahn, CEO of L.A.B. Golf returns to share an exciting announcement about their new putter, the Oz1 and Oz1i, developed in collaboration with PGA Tour veteran, Adam Scott. We also discuss the unique culture of the company, the competitive landscape of the golf equipment industry, and the innovative spirit that drives their product development. Sam shares insights into the challenges and surprises he has encountered since entering the industry, including the dynamics of research and development, the importance of location, and the company's impressive growth trajectory. Sam also highlights the importance of customer feedback in shaping product development and the challenges faced in achieving the desired performance and aesthetics. We are also impressed and amazed on the growing acceptance of L.A.B. Golf in the golfing community, the competitive landscape, and the unique features of the Oz1 putter compared to previous models. Ultimately, Hahn emphasizes the commitment to innovation while maintaining a focus on customer satisfaction. Takeaways

• L.A.B. Golf prioritizes golf and has a strong team culture.
• The golf equipment industry is highly competitive and focused on market share.
• Innovation in the industry is often overshadowed by marketing demands.
• L.A.B. Golf's location in Oregon offers unique advantages for practice and development.
• L.A.B. Golf is the largest standalone putter company in history.
• Legal challenges, such as trademark issues, can impact branding.
• Collaboration with professional golfers can lead to exciting new products.
• The Oz1 putter was developed through a unique partnership with PGA Tour veteran Adam Scott.
• The culture at L.A.B. Golf fosters creativity and innovation. The creative process of putter design involves collaboration and prototyping.
• Engineering challenges include achieving balance and precision in putter design.
• Customer feedback is crucial in refining product features and aesthetics.
• The Oz1 putter addresses previous complaints about sound and feel.
• Zero shaft lean allows for more grip options for users.
• Growth in the company is attributed to word-of-mouth and customer evangelism.
• Competition in the market validates L.A.B. Golf's technology and approach.
• The Oz1 putter offers different options compared to the DF3 model.
• The fitting process for putters has become more accessible and user-friendly.
• L.A.B. Golf's success is driven by a strong community of users and supporters.

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