Summary 

 Matt and Kevin are looking for some inspiration for to get their golf season started, and when it comes to inspiration, storytelling, and the creative process, there are few better in golf than one of the prominent people behind the unique experiences at Sweetens, General Manager Matt Adamski. They celebrate Matt's recognition as PGA Merchandiser of the Year and explore the storytelling behind Sweetens Cove merchandise. The conversation highlights community in design and the importance of the Ghost Tree's influence on the landscape. They examine innovative tournament formats that enhance camaraderie and creativity. Additionally, they touch on the atmosphere at Sweetens Cove, where players shape their day, and introduce the Sweetens Cove Whiskey venture, linking it to the golf course's identity. Adamski discusses rebranding Sweetens Cove bourbon and new amenities to enhance the experience. The conversation also emphasizes accessible golf and community spirit, revealing plans for a road show to expand Sweetens Cove's influence. 

 NewClub > https://www.newclub.golf 

 Sweetens Cove > https://sweetenscovegolfclub.com/ 

 The Spring Meeting > https://www.newclub.golf/spring-meeting 

 Titleist > https://www.titleist.com 

 Chapters 

 00:00 Introduction to Sweetens Cove and Golf Season 06:53 Celebrating Achievements in Golf Merchandise 11:31 The Creative Process Behind Sweetens Cove Merchandise 18:03 Innovative Designs and Unique Experiences 29:45 The Role of Community and Storytelling in Design 31:57 The Ghost Tree: A Unique Landscape Icon 35:52 Creative Tournament Formats at Sweetens Cove 45:53 Exploring the Sweetens Cove Experience 50:54 The Birth of Sweetens Cove Whiskey 53:05 Rebranding Sweeten's Cove Bourbon 56:55 Enhancing the Sweeten's Experience 01:01:05 Expanding Sweeten's Cove: New Lodging and Amenities 01:06:42 The Spirit of Sweeten's Cove: Accessibility and Community 01:12:54 The Road Show: Taking Sweeten's Experience on Tour