Summary

Matt and Kevin are looking for some inspiration for to get their golf season started, and when it comes to inspiration, storytelling, and the creative process, there are few better in golf than one of the prominent people behind the unique experiences at Sweetens, General Manager Matt Adamski. They celebrate Matt's recognition as PGA Merchandiser of the Year and explore the storytelling behind Sweetens Cove merchandise. The conversation highlights community in design and the importance of the Ghost Tree's influence on the landscape. They examine innovative tournament formats that enhance camaraderie and creativity. Additionally, they touch on the atmosphere at Sweetens Cove, where players shape their day, and introduce the Sweetens Cove Whiskey venture, linking it to the golf course's identity. Adamski discusses rebranding Sweetens Cove bourbon and new amenities to enhance the experience. The conversation also emphasizes accessible golf and community spirit, revealing plans for a road show to expand Sweetens Cove's influence.

NewClub > https://www.newclub.golf

Sweetens Cove > https://sweetenscovegolfclub.com/

The Spring Meeting > https://www.newclub.golf/spring-meeting

Titleist > https://www.titleist.com

Chapters

00:00 Introduction to Sweetens Cove and Golf Season

06:53 Celebrating Achievements in Golf Merchandise

11:31 The Creative Process Behind Sweetens Cove Merchandise

18:03 Innovative Designs and Unique Experiences

29:45 The Role of Community and Storytelling in Design

31:57 The Ghost Tree: A Unique Landscape Icon

35:52 Creative Tournament Formats at Sweetens Cove

45:53 Exploring the Sweetens Cove Experience

50:54 The Birth of Sweetens Cove Whiskey

53:05 Rebranding Sweeten's Cove Bourbon

56:55 Enhancing the Sweeten's Experience

01:01:05 Expanding Sweeten's Cove: New Lodging and Amenities

01:06:42 The Spirit of Sweeten's Cove: Accessibility and Community

01:12:54 The Road Show: Taking Sweeten's Experience on Tour