Gabe and Vikas kick off this episode announcing that Kustomer has been selected as the only enterprise customer service CRM platform in the Shopify Plus Certified App Program. Now more than ever, the world’s leading brands need CRM (Customer Relationship Management) that can scale and evolve as they do. With this seamless integration, businesses can create contextualized, actionable customer profiles to drive more personalized and data-driven customer journeys. With pressure already high due to the digital transformation forced by the pandemic, what are customers expecting from businesses now? In this conversation, Vikas and Gabe discuss the "MEconomy" and the role of self-service in the customer-business relationship.

Will companies continue to have employees work from home? 8:38
Customer delight 14:44

“We have pressed the fast forward button on the future by 2 years, and that’s just the reality. We can’t go back. We’re not going to go back. The consumer’s not going to go back, the brands can’t go back… Unfortunately, most companies don’t think that far in advance… They’re thinking about it in monthly, quarterly cycles… You really have to think about what would your business have looked like two years from now and operate at that cadence today, which, good luck with that.” 20:05

https://www.kustomer.com/product/integrations/shopify/