Have you ever questioned if your work is truly aligned with your customer's needs?

Drawing on a coaching experience where a project team faced this very challenge, PMI Director Consultant Sean Buckland underscores the importance of defining value from the customer's perspective and differentiating it from the business's voice.  Tune in for insights on identifying barriers and setting meaningful objectives for sustainable success.

Related resources:

• Podcast: Understanding The Voice of The Customer 
• On Demand Webinar: Improving Through the Voice of the Customer 
• Blog: Link Measures to The Voice of Your Customer 

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