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On this month’s episode Liz is joined by Arianna Ferwerda, co-founder and CEO of Halfdays to discuss the creative and unique challenges faced in the outdoor apparel industry.

Liz talks with founder and CEO Sashee Chandran of Tea Drops. Sashee’s unique patent for bagless loose leaf teas came to market in 2015 with a simple low-waste solution to the otherwise inconvenient multi-stepped process of brewing tea while at work. Since her founder journey, Tea Drops has reached massive customer and critical acclaim going on to be featured on The New York Times, Forbes, and Oprah Magazine. Tune in to hear Sashee’s insight on the state of retail vs DTC, creative marketing, and collaborating with the Hello Kitty brand.

Liz chats with Juan Niño, a former pro soccer player now turned marketing content creator for his family’s snack company, Artisan Tropic. Juan showcases the main product, plantain and cassava strips, through sincerity, visual storytelling, and education. Listen in for insights on working as a team with family, going vertical from production to distribution, and producing a unique snack in a saturated market.

ep. 06: In this month’s episode Liz sits with Jens Nicolaysen of Shinesty, a DTC company that specializes in humor themed apparel. After trying to figure out ultimately what the company’s mission could become the team behind the brand landed on one key: to force the world to take itself less seriously. Listen in on how Jen and his cofounder used marketing, visuals, and comedy to make one of the most out there and successful garment brands to date.

Liz chats with CEO and co-founder Shail Mehta of Last Gameboard. Shail gives her insight on how she has navigated the e-commerce, tech, and gaming industries all while living through a global pandemic. From working at her family’s shop to funding her first product via Kickstarter, Shail’s determination and passion led her to build a product with tabletop gamers such as herself at the forefront.

In this episode Liz is joined by Jaclyn Fu, co-founder and CEO of Pepper, to talk bras, body positivity, and how to create a community for those under represented. After struggling to find a bra that actually fit Jaclyn set out to solve an issue that was otherwise being ignored. After a few prototypes, a seamless messaging strategy, and a successful Kickstarter campaign, Pepper has since become a predominant player in the lingerie industry with interest in tackling new categories. Check out the episode for the full story!

Liz chats with co-founder Maxwell Bonnie of Saltbox about his role in turning confusing warehouse logistics into a hybrid co-working space that supports e-commerce entrepreneurs scale their business. Beyond simply looking to solve one problem in the market, he also gives insight on future political aspirations he has down the line. Listen in on what Maxwell and his team take into consideration when crafting a smooth human experience to solve what most small-mid sized business owners consider to be a massive pain point.

Liz discusses transparency and inclusivity of both product and marketing with Liora Dudar. Liora and her co-founder Maegan set out on a mission to make color-depositing hair products that don't damage hair. Since 2014 the two have made tremendous strides at not only promoting healthy hair worldwide but by challenging traditional beauty standards through their brand's elegant social media content.

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Liz sits with Colin to discuss his unique strategy of differentiating Sheets & Giggles from the already competitive playing field within the bedding textile industry. After being let go from his previous company Colin decided to enter a whole new market with a focus centered around sustainability and humor. After a successful Indiegogo launch, a growing catalog of eco-friendly products, and a few funny conceptual photoshoots at soona Colin became the number one seller of bedsheets on Amazon.