Maria Jordan is the founder of Fireflies Management, a global communications agency that specializes in propelling both established organizations and startups to new heights by evolving and promoting their brands. Over her decade of experience in PR, Maria has successfully collaborated with renowned businesses such as Lamborghini, Wimbledon, and MyHeritage, delivering compelling and tangible results. Here, she talks about the benefits of hiring freelancers, her work to reunite stolen babies with their families, and inserting clients into breaking news.

Key Takeaways:

- Benefits of hiring freelancers

- The power of PR to change lives

- Using the news cycle to your advantage

- Building a personal brand as a freelancer

Episode Timeline:

1:30 What inspired Maria to go freelance?

4:30 How the pandemic provided Maria with a great opportunity

5:45 Why Tod went freelance

6:30 The importance of building a personal brand as a freelancer

7:50 Building a personal brand on LinkedIn

9:30 Maria's experience working with MyHeritage

11:30 How Maria worked with MyHeritage to reunite stolen babies with their birth parents

16:45 How Maria secured TV coverage for MyHeritage after the Queen's death

21:15 The benefits of hiring PR freelancers

This episode’s guest:

• Maria Jordan

• Follow Maria and Fireflies Management on LinkedIn

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