GRC PR 360

Dr. Jonathan Schaeffer is an AI researcher, entrepreneur, and co-founder and CEO of Synsira Software Solutions Inc., the company behind KIND. With more than 40 years of experience in artificial intelligence, he is an AAAI Fellow and a Fellow of the Royal Society of Canada. In this episode, Dr. Schaeffer discusses what AI’s rapid advancement means for privacy and the significant risks of using cloud-based AI to handle sensitive client information and creative materials. He also explains how local AI offers a more secure alternative by allowing users to work with private files directly on their own computers.

Key Takeaways:

- Dr. Schaeffer's love of games and technology

- How AI can pose huge privacy risks

- How Kind Local provides artificial intelligence without cloud exposure

Episode Timeline:

1:20How solving checkers pushed AI and engineering

4:20From Rubik’s Cube search to GPS routing

8:15Why AI breakthroughs arrived sooner than expected

11:20Who should set rules for rapidly advancing AI?

13:50How does Dr. Schaeffer keep up with the latest AI developments?

15:20Why cloud-connected AI is a danger for users and clients

19:30What should stay private and on your desktop

21:15How KIND puts a high-performance AI system on your desktop

25:15Why local AI is better for the environment

26:15AI companies are doing everything to grow market share

27:30Will the price of AI go up?

29:10A walkthrough of how KIND works

This episode’s guest:

• Dr. Jonathan Schaeffer on LinkedIn

• Synsira.com

• Synsira's manifesto

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Bob Bilbruck is an accomplished, visionary CEO with nearly 30 years of experience in emerging markets and technology. As founder and CEO of Captjur and founder of Captjur Venture Studio, Bob works with emerging and established companies to evaluate opportunities, strengthen their commercial foundations, secure strategic capital, and accelerate revenue growth. In this episode, Bob shares insights on quantum computing, data center inefficiency, and why AI tech giants are pushing for regulations.

Key Takeaways:

- The rise of quantum computing

- Why we're overbuilding data centers

- Why tech giants are pushing for regulations

Episode Timeline:

2:00Captjur's focus on emerging tech in health and wellness

3:20Innovative light technology and its health benefits

8:04AI's role in healthcare and drug development

9:25Regulatory challenges and the future of AI regulation

12:10Historical patterns of tech evolution and market bubbles

13:45Energy efficiency, data centers, and the future of power technology

16:10The potential and risks of quantum computing

21:00The influence of big tech and regulation strategies

23:30The coming AI crash

24:40The race for quantum supremacy

29:45Why tech giants are changing their tune and pushing for regulations

31:50How companies use government to secure their positions

33:15Why tech leaders changed their messaging on AI

This episode’s guest:

• Bob Bilbruck on LinkedIn

• Captjur's website

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Andrew Wyatt is Chief Product Officer at Marker Collective and founder of Delve. Delve helps communications teams keep up with their coverage and understand what it means, instead of spending the week collecting clips and rebuilding reports. In this episode, Andrew shares how Delve is allowing teams to track coverage and solve the "Monday morning problem" through AI. You'll also learn how AI agents are soon to transform how we work, communicate, and shop.

Key Takeaways:

- Deve's AI-driven media monitoring platform

- The future of AI agents

- Early use of AI in fashion

Episode Timeline:

1:30Andrew's Transition from fashion to AI and communications

2:39Early adoption of OpenAI and generative AI in fashion

4:15Evolution of AI image generation and its business applications

5:37How Delve helps communication teams keep up with coverage

7:19The process of coverage tracking and analysis with Delve

9:10Analyzing themes and narratives in coverage

12:45Discoveries made by Delve

14:52Solving the Monday morning problem with AI insights

17:02Emerging AI trends and future of personal agents

18:31The impact of AI agents on social media and marketing

22:25The societal implications of AI and human creativity

24:45Andrew Wyatt's thought leadership philosophy

This episode’s guest:

• Andrew Wyatt on LinkedIn

• Go to Delve.news to schedule a demo

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Dan Gaynor is the founder of Kumkuat AI, a new competitive intelligence and audience testing AI platform for communicators. Previously, Dan founded Kelp Data, worked in global comms at Nike, Inc., founded a practice at Weber Shandwick, and served as a presidential appointee in the Obama Administration at USAID. In this episode, Dan shares insights on how AI-driven synthetic audiences can revolutionize communication strategies by predicting audience reactions before campaigns launch.

Key Takeaways:

- Using AI to predict audience reactions before campaigns

- The importance of consistent storytelling in branding

- The importance of the master narrative

Episode Timeline:

1:20Dan's experience working for USAID

3:35The challenge of weaving multiple interests into a cohesive narrative

6:10The importance of a master narrative in communication

8:10Creating inclusive narratives that reflect diverse audiences

12:45An overview of how Kumquat AI works

14:30How Kumquat simulates real audience reactions

18:30Using Kumquat for marketing a new product

22:20Balancing external messaging and internal perceptions

26:50Co-creating the message with the audience

30:00Key qualities of a great communications strategist

30:43What are the hallmarks of a great comms strategist?

This episode’s guest:

• Dan Gaynor on LinkedIn

• Kumquat.ai/signup

• [email protected]

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Steve Turner is the co-owner and principal of Solomon Turner PR, an award-winning public relations agency he co-founded in 1990, and the author of "PR That Works: Real Strategies. Real Campaigns. Real Results." With more than 30 years of experience, Steve has helped corporations, nonprofits, and entrepreneurs build stronger brands through strategic public relations and marketing. In this episode, Steve Turner shares current trends in public relations, practical applications for AI, and the "Five Ms of PR."

Key Takeaways:

- Current trends in corporate communication

- Crisis management tactics

- Lessons from Tony Robbins' seminars

Episode Timeline:

1:35Steve's experience with Tony Robbins

5:00Working with Jackie Robinson's contracts

6:45PR campaign for Jackie Robinson's memorabilia

10:35Current trends in PR

11:22CEO reputation management and social media

14:00Impact of AI on PR strategies

15:45The best way to implement AI in PR

19:00PR firm uses fake avatars to send out releases

22:45Steve's book "PR that Works"

26:05The "5 Ms of PR"

31:10Steve's thought leadership philosophy

This episode’s guest:

• Steve Turner on LinkedIn

• "PR that Works" on Amazon

• [email protected]

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John Gonda is the Vice President of Public Relations at Sage Growth Partners, a national healthcare growth strategy and marketing firm. With more than 25 years of experience in public relations, strategic communications, and content marketing, he helps healthcare organizations strengthen their brands, build industry influence, and accelerate growth through integrated media relations, thought leadership, executive positioning, and strategic storytelling. In this episode, John shares the importance of purpose-driven research in healthcare PR, the impact of AI storytelling, and how to build trust and thought leadership in a rapidly changing industry.

Key Takeaways:

- AI content can undermine credibility if not used carefully

- Trust is more important than ever in healthcare PR

- Simplifying complex healthcare topics makes stories more relatable

Episode Timeline:

1:49How John entered healthcare PR by accident

3:10Current trends and disruption in healthcare

4:20Staying updated in a rapidly changing world

5:40The Challenges of AI-Generated Content

8:05How Sage Uses Purpose-Driven Research

9:30Recent Research Initiatives on Maternal Health

10:22The role of credible research in the AI era

11:45The importance of visuals and supporting content

13:10Translating complex healthcare topics for the public

14:45 Remarkable healthcare stories and their impact

16:40Why trust is critical in the age of AI

19:00John's thought leadership philosophy

This episode's guest:

• John Gonda on LinkedIn

• Sage Growth Partners

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Jim Shearer is the Director of Communications at Fox Rehabilitation, a clinician-owned, mission-driven healthcare organization dedicated to improving the lives of older adults. Previously, he worked at MTV Networks, hosting MTV2’s "Subterranean" and VH1’s "Top 20 Video Countdown". He's also the creative force behind "The Brouhaha," a podcast dedicated to the Beastie Boys. On this episode, Jim discusses his journey from MTV VJ to healthcare communications, memorable interviews with David Bowie, Bloc Party, and the Beastie Boys, and how his college students view media differently from previous generations.

Key Takeaways:

- Jim's notable MTV interviews

- Why Gen Z has a much different perspective on media

- The fulfilling part of working in healthcare

Episode Timeline:

1:35Tod won a contest on Jim's podcast

2:35Jim’s early career and goal to meet the Beastie Boys

4:05Jim’s journey from college radio to MTV

4:55Meeting the Beastie Boys and career milestones

7:53Tod interviewed Ringo Starr

9:17Jim interviewed David Bowie

11:50The hardest band to interview

14:20Tips for on-camera presentation and interview techniques

17:09Jim's students have a different concept of media

19:50What are today's kids missing out on?

23:40Transition from media to healthcare communications

27:45What's the most fulfilling part about working in healthcare?

This episode’s guest:

• Jim Shearer on LinkedIn

• FoxRehab.org

• "Live Better Longer" podcast

• The Brouhaha

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Mike Ungaro is the CEO and Visionary of San Pedro Fish Market, the most visited paid seaside attraction on the West Coast, second only to SeaWorld. He is also the star of the "Kings of FI$H" reality series, now streaming on Amazon Prime, and host of the "Fi$H Factor" podcast. In this episode, Mike shares the fascinating story of the San Pedro Fish Market's origins and how storytelling and social media transformed the business into a regional destination. 

Key Takeaways:

- How to use storytelling as a marketing strategy 

- The fascinating history of the San Pedro Fish Market

- Turning your business into a stage

Episode Timeline:

1:30The origin story of the San Pedro Fish Market

5:30Mike's grandfather goes legit

7:30Overcoming permit challenges with community support

10:00The expansion and travel distances of customers

13:20The role of social media and viral campaigns

16:45Launching Kings of Fi$h and content marketing

20:15The impact of viral videos and social media exposure

24:00Building a destination brand through storytelling

27:20Working with Shawn Walchef and the birth of the "Fi$h Factor"

29:45The Aji Advantage for doubling income

32:45The emotional arc of creating something great

34:25How visual storytelling makes Mike a better at business

36:00Turning your business into a stage

37:35Storytelling improves the customer experience

38:09The Red Lobster question

This episode’s guest:

• Mike Ungaro

• SanPedroFish.com

• KingsofFishMedia.com

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Laura Hutfless is co-founder of FlyteVu, a full-service entertainment marketing and creative strategy agency in Nashville. Laura started FlyteVu in 2015 following a 15-year career as a talent agent at WME and CAA. Under her leadership, FlyteVu has created culture-shifting campaigns that have earned an Emmy, a GRAMMY, multiple Clio Awards, and a spot on the Cannes Lions shortlist. On this episode, Laura shares insights on scaling a company, focusing on the human and emotional challenges, implementing new systems, and changing organizational soundtracks to foster growth and unity.

Key Takeaways:

- Challenges of scaling a business

- Changing organizational mindsets and soundtracks

- Finding the right AI balance

Episode Timeline:

0:00Introduction to Laura Hutfless and her journey

2:20Insights into talent agencies and their cultural influence

5:45Overview of FlyteVu's evolution and scaling challenges

9:20Purpose-driven work and social impact in campaigns

10:20FlyteVu's scaling challenges

12:15Emotional impact of scaling on staff

13:00Changing organizational soundtracks

17:40The meaning behind FlyteVu's motto

19:45Being inspired by young talent

23:22The desire to do good

26:26Balancing leadership and motherhood

31:30Laura's abundance mindset

This episode’s guest:

• Laura Hutfless on LinkedIn

• FlyteVu.com

• FlyteVu on Instagram

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Steve Weintraub is the Chief Strategy Officer at Vet Tix and a retired U.S. Marine Corps colonel with more than 30 years of service. He is responsible for marketing the Veteran Tickets and 1st Tix brands, with work spanning public and community relations, campaigns with teams and bowl games, OHH efforts, and events and shows. In this episode, we explore how Vet Tix is making a significant impact by providing free event tickets to veterans, active service members, and first responders, highlighting the importance of community support and effective communication.

Key Takeaways:

- How to donate tickets and support veterans

- Effective communication and marketing to veterans

- Vet Tix's mission and history 

Episode Timeline:

2:00Introduction to Vet Tix and 1st Tix's mission

3:45How to donate your tickets

5:30Vets can find tickets in their area

6:00How do vets and first responders get tickets

7:15Why is there a small fee?

9:10Events accessible through Vet Tix

12:40Steve's journey from the Marines into marketing

14:30Servicemen have to be great communicators

16:30Vet Tix's impact

18:30How can companies be more successful marketing to veterans?

22:10What are the qualities that make someone a great leader?

This episode’s guest:

• Steve Weintraub on LinkedIn

• Vet Tix's website

• 1st Tix's website

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