Dorie Klissas is the Founder & President of Dorie Klissas Media and the Chief Marketing and Communications Officer at LiveOnNY. Over her career in PR and as a producer on "The Today Show," Dorie has vetted over 100,000 pitches and knows what makes a story pitchable. In this episode, Dorie Klissas shares the art of creating pitchable stories, the importance of well-organized reporting, and how to manage crisis communications in healthcare.

Key Takeaways:

- Crafting pitchable stories

- Crisis communication strategies in healthcare

- Turning press officers into reporters

Episode Timeline:

2:30How hard was the schedule at "The Today Show"?

3:18Dorie's proudest moments working on "The Today Show"

5:00Stem cell controversy

6:00How does a background in journalism help in PR?

7:00How to create a "pitchable" story?

9:25The story of the oyster-catching bird

11:45How to turn press officers into reporters

14:00The importance of well-organized reporting

15:40How to fact-check scientific press releases

17:45How to super-charge media relations during a crisis

19:30Dorie's COVID reporting

21:45Dorie's thought leadership philosophy

This episode’s guest:

• Dorie Klissas on LinkedIn

• Email: [email protected]

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Becky Lawlor is the Founder & Principal at Redpoint Insights. She partners with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, her approach has helped scale pipeline growth and enhance industry authority for top-tier tech companies such as Adobe, Samsung, IBM, and Fivetran. In this episode, Becky shares how she uses research-based content creation, original data, strategic research planning, and storytelling to help brands build authority. 

Key Takeaways:

- How original research builds credibility

- Why does thought leadership fail?

- Building trust in the AI era

Episode Timeline:

1:25How did Becky get into research? 

4:29The importance of fresh data in B2B marketing

6:08What's happening right now at Redpoint Insights?

9:50How do you turn data into an interesting story?

12:05The signals that build authority

14:30How do you build trust and credibility in the AI era?

17:00Public opinion on AI

17:40Why does most thought leadership fail?

19:00How to make effective thought leadership

This episode’s guest:

• Becky Lawlor on LinkedIn

• Redpoint Insights

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David Barkoe is the Founder & CEO of Carve Communications, and with over 25 years of experience as a PR and digital marketing executive, he has developed, managed, and executed strategic communications and consumer engagement campaigns for some of the world’s most influential brands and innovative startups. In this episode, David shares insights on the virtuous cycle of media relations, the importance of earned media in the AI era, and effective executive communication strategies.

Key Takeaways:

- How David worked with clients in God, sports, drugs, and education simultaneously

- The Virtuous Cycle of Media Relations

- Executive communication strategies

Episode Timeline:

1:45David's first clients were a diverse group

4:15What was the through line to his diverse group of clients?

6:00What's happening these days at Carve Communications?

9:15What is the Virtuous Cycle of Media Relations?

11:30LinkedIn is a powerful tool for journalists

12:44LLM's love earned media in search results

15:40People search LLMs for used cars

16:45LinkedIn is vital for an executive communication strategy

20:00People who argue on LinkedIn

21:30David's thought leadership philosophy

This episode’s guest:

• David Barkoe on LinkedIn

• Carve Communications

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Vince Galloro is the Principal at Sunrise Health Communications, where he creates media relations, thought leadership, and corporate communications strategies for companies partnering with healthcare providers. In this episode, Vince shares insights into how healthcare companies can leverage press releases to generate earned media, his transition from journalism to healthcare PR, effective storytelling strategies, and the importance of data-driven press releases.

Episode Timeline:

1:40Vince's Transition from journalism to healthcare PR

4:00Vince's favorite stories that he's covered

6:15How journalism skills benefit PR strategies

8:25Overview of Sunrise Health Communications

11:50Common mistakes in healthcare PR messaging

13:15Why clients sometimes screw up their own messaging

14:25Tips on how to get earned media through press releases

17:25Vince's quarterly press releases

20:00Wall Street Journal hops on the story

22:05WeatherBug's fantastic press release

24:45Vince's thought leadership Philosophy

Key Takeaways:

- Why press releases with strong data and visuals get top-tier media coverage

- Relationships with journalists are crucial for healthcare PR success

- Why being a journalist is a big help in PR

This episode’s guest:

• Vince Galloro on LinkedIn

• Sunrise Health Communications on LinkedIn

• Sunrise Health Communications' website

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Josh Inglis is the founder and principal of Propllr, a PR and content marketing firm that helps B2B technology companies build trust to more effectively increase sales, attract talent, and raise capital. He’s also been named by Business Insider as one of the top people in Tech PR. In this episode, Josh shares insights on building credibility in the AI era, effective strategies for thought leadership in B2B tech, and how to stand out on AI search. 

Key Takeaways:

- Building B2B credibility

- The Trust Engine Framework 

- Crafting quality thought leadership

Episode Timeline:

1:25Josh's journey from trading floors to PR

4:00The steps to finding your unique talents

4:45What's happening at Propllr?

5:50Understanding deep tech

7:24Two levels of B2B technology

8:00The Trust Engine Framework for building credibility

9:30Why is credibility so important in the AI era?

11:40Setting yourself apart in the world of AI

13:30The importance of Josh's long-form content team

16:35Why is community important when building credibility?

18:50How does Propllr maximize AI search

21:30How SEO changes will shift business dynamics

23:45Josh's thought leadership philosophy

This episode’s guest:

• Josh Inglis on LinkedIn

• Email: [email protected]

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Matt Hurst is the Head of Global Corporate Communications at Quest Software. He’s a data-driven, results-oriented tech and AI communications professional who’s been described as "a triple threat" for leading work across external, internal, and executive communications. On this episode, Matt shares insights on communicating complex tech and AI concepts to the public and internal teams, his unique journey from sports writing to tech PR, and his appearance on "Wheel of Fortune."

Key Takeaways:

- Communicating complex tech and AI ideas

- What it's like to be on "Wheel of Fortune"

- Lessons learned at Amazon

Episode Timeline:

1:25Matt's appearance on "Wheel of Fortune"

3:35How do you get on "Wheel of Fortune"?

5:40 What are the buzzers like?

7:00What's happening these days at Quest Software?

9:20The ramp-up in learning about AI

11:20How does Matt stay on top of developments in tech?

13:00 The joy of cooking

13:45How to make complex tech ideas digestible for the general public?

16:16Sports writing is more complex than it looks

19:15What were the biggest lessons Matt learned at Amazon/AWS

23:30The importance of being a humble learner

24:45Matt's thought leadership philosophy

This episode’s guest:

• Quest's website

• Quest on LinkedIn

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Scott Braswell is a Public Relations Associate at Launchpad Creative. Launchpad partners with financial services firms on tailored marketing, branding, and social media initiatives, helping them launch into their next phase of exponential growth. Before entering the PR world in 2021, Scott spent 6-plus years in the broadcast media as a reporter and play-by-play announcer. In this episode, Scott shares his journey from sports journalism to PR, highlighting how broadcast skills translate into effective public relations strategies. 

Key Takeaways:

- The transition from sports journalism to PR

- How to build credibility

- How to build great thought leadership

Episode Timeline:

0:00Introduction to Scott and his background

2:25Scott's experience covering the Super Bowl

5:50Tod covered a Ringo Starr album release

7:20Scott's favorite play-by-play announcers

10:20How did Scott transition from journalism to PR?

11:55What's happening at Launch Pad these days?

13:15How do journalism skills translate to PR?

14:30Why you should never miss a deadline

16:35Scott's approach to pitches

21:30Scott's thought leadership philosophy

24:00Issues in private credit markets

This episode’s guest:

• Scott Braswell on LinkedIn

• LaunchPad Creative

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Chris Jones is the Senior Vice President at Pierpont Communications. Chris partners with clients to craft strategic communications supporting major transactions, internal initiatives, and crisis management. With 25 years of experience and an engineering background. In this episode, Chris shares expert insights on crisis management, including FEMA-certified communication strategies, and the importance of message discipline.

Key Takeaways:

- Message discipline and trust in crisis

- Developing crisis communication plans

- FEMA crisis communications certification 

Episode Timeline:

1:45What's it like to be the calmest person in the room?

2:45What does it mean to be FEMA-certified in crisis communication?

5:30 The ins and outs of a FEMA command center

7:00How does being an engineer help with crisis communication?

8:20The importance of message discipline

9:45Do you understate or conflate the problem?

12:00 The biggest mistake you can make in a crisis

13:30Getting everyone on the same page in a crisis

16:30How to create a crisis preparedness plan

21:30The psychology of crisis communications

This episode’s guest:

• Chris Jones of Pierpont Communications

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Ryan Bowling is the head of two global agencies, THRILL Communications and the newly launched Local Action Marketing, providing on-the-ground marketing services to international sporting associations and brands looking to navigate and activate around major LA global sporting events, such as the 2026 World Cup and the 2028 Olympic & Paralympic Games. In this episode, Ryan shares insights on leveraging global sporting events to create impactful brand stories, navigating international markets, and crafting emotional thrills. 

Key Takeaways:

- Strategies for on-the-ground activation during the 2028 Olympics

- Building international partnerships and navigating cultural nuances

- How to have a healthy and productive professional life with your spouse

Episode Timeline:

0:40Introduction to Ryan Bowling 

2:00Preparing international organizations for the Golden Decade of Los Angeles sports

3:00How Ryan delivers thrills

5:00How to find a brand's story 

6:30 What do you want the audience to feel?

8:30International brands need to leverage this moment

9:15Why is F1 having a surge in popularity?

10:35Telling the amazing Paralympic stories

11:45Ryan's international team

14:40How will LA's major venues be involved at the Olympics?

16:00How to work with your spouse

19:46Ryan's thought leadership philosophy

This episode’s guest:

• Ryan Bowling on LinkedIn

• Thrill Communications

• Local Action Marketing

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Apurva Sarkar is head of AI strategy at DKC Analytics, where he develops and executes comprehensive technical page optimizations, content creation strategies, and online brand-building opportunities for multiple clients. On this episode, he discusses the how brands can adapt their strategies to stay visible in a rapidly changing AI-driven search environment.

Key Takeaways:

- Strategies for brand visibility in AI search

- The role of social media and user-generated content in AI visibility

- AI search market share and trends

Episode Timeline:

1:25The evolution of AI in search

2:50 What's happening at DKC Analytics these days?

4:00What are the most popular AI search engines?

5:00Tod was fooled by an AI hallucination

6:10DKC's AI Evolution search strategy

8:15The first steps in creating an AI strategy

9:15AI search loves Reddit

12:45AI is pulling from non-traditional sites

16:40Basic practices for AI search

18:05Does Google squash AI content?

21:20How do people get a free audit from DKC?

This episode’s guest:

• Apurva Sarkar on LinkedIn

• DKC Analytics

• For a free trial email: Apurva [email protected]

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