Today on Adeptus On-Air, host James Walker chats with Jodi Krangle, a seasoned voice actor and audio branding expert whose voice has been heard in campaigns for Dell, Kraft, FedEx, and more. Jodi shares her unique journey into the world of voiceovers, from recording on reel-to-reel tapes at a nonprofit in Canada to launching a thriving business built around the power of sound. Jodi shares her thoughts on what it means to create an “audio brand,” how sound design can build trust and recognition, and why authenticity is more important than ever in voiceover work. Jodi reflects on the evolution of voice trends, how societal shifts influence brand tone, and why AI, while productive, can’t replace the human connection in storytelling. Tune in to hear Jodi’s insights on navigating a creative career with business savvy, how music shaped her vocal style, and what it takes to stand out in a crowded, fast-changing industry.