On this episode of "The NetSuite Podcast," Oracle NetSuite Product Industry Marketing Manager, Kelly Scott, breaks down what it takes to succeed in the retail industry today and in the future. She explains the biggest challenges retailers are facing (9:50) and why those challenges are so prevalent right now. She denounces the idea that brick-and-mortar stores are "dying" and even provides some insight into how physical retailers can adapt to the evolving market (11:27). Scott addresses the question about whether Amazon is a friend or foe (13:45) and provides real-life examples of retailers—both new and old—that are seeing huge success (14:55). In fact, Scott says one of the ways those companies succeed is by blending a physical experience in a digital world (23:00), insisting that personalization and customization are key no matter what (27:15). Learn more by tuning into the full podcast episode now!

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