Ads Decoded

By Google

Ads Decoded goes beyond the headlines to connect you with the people and teams behind Google Ads.

Hosted by Ads Product Liaison Ginny Marvin, each episode brings you into the room f

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FAQs about Ads Decoded:

How many episodes does Ads Decoded have?

The podcast currently has 14 episodes available.

Ads Decoded episodes:

December 09, 2025 What was the #1 Google Ads launch of 2025? We ask our product experts to choose
For our final episode of 2025, host Ginny Marvin sits down with six Google Ads product experts to hear their personal picks from a year packed with new launches and features. From Charles Boyd’s deep dive into Nano Banana Pro in Asset Studio to Natalie Wertz’s breakdown of Performance Max Channel Reporting, we reveal the tools that stood out most to the people working on them. You’ll hear why Smart Bidding Exploration beats simply lowering ROAS targets and why three different leaders all landed on the exact same data-driven priority for 2026. Tune in to discover if your strategy is built on a strong foundation or if you're just playing ""whack-a-mole"" with your optimization.

Check out the recap of the year’s biggest new AI innovations in Google Ads: https://support.google.com/google-ads/answer/16756291

Find Ginny at www.linkedin.com/in/ginnymarvin/ and @adsliaison on X

Learn more about the products and features in this episode →
Channel reporting: https://business.google.com/us/accelerate/resources/articles/google-ads-tutorials-channel-performance-reporting-in-performance-max/
AI Max: https://business.google.com/us/accelerate/resources/articles/ai-max-for-search-campaigns/
Analytics Advisor: https://business.google.com/us/accelerate/announcements/google-ai-advisors-agentic-tools-to-drive-impact-and-insights/
Demand Gen: https://business.google.com/us/accelerate/resources/articles/create-convert-demand-with-demand-gen/
Hosted on Acast. See acast.com/privacy for more information.
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17min
September 15, 2025 Unpacking The Power Pack
In this episode of Google's Ads Decoded podcast, host Ginny Marvin speaks to Google product leads Sylvanus Bent and Charles Boyd to explore the evolving landscape of Google Ads, focusing on automation, AI, and key campaign strategies with the Power Pack. The episode also covers the need for a test and learn mindset in today's AI-driven world. Plus, Ginny answers questions from the Ads community.
Hosted on Acast. See acast.com/privacy for more information.
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37min
September 03, 2025 How to Drive Performance with Demand Gen
Ready to master Google's Demand Gen campaigns? In this episode, we'll share the latest updates and best practices to drive performance, including the recent expansion of inventory options, the importance of optimizing product feeds, and the nuances of targeting and bidding strategies.

We'll break down how to effectively use Demand Gen campaigns as part of your broader AI-powered marketing strategy to get the best results. Plus, we've got answers to top questions from the Google Ads community with Google’s own Ginny Marvin.
Hosted on Acast. See acast.com/privacy for more information.
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33min
August 28, 2025 Top Updates in 2025 & Deep Dives
In this episode of Ads Decoded, host Ginny Marvin is joined by Google Ads product experts Tal Akabas and Caren Zeng to dive into the launch of channel performance reporting in PMax, and share insights on how advertisers can get started with AI Max for Search campaigns. Plus, Ginny answers some top questions from the ads community.
Hosted on Acast. See acast.com/privacy for more information.
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35min

FAQs about Ads Decoded:

How many episodes does Ads Decoded have?

The podcast currently has 14 episodes available.