Producing a steady stream of high-impact video and image assets for YouTube can feel like the biggest thing standing between you and your first Demand Gen campaign. The good news is that the creative you already have is a stronger starting point than you might think. You don't need a perfect set of bespoke YouTube assets to get going, you just need to know which gaps to fill and how. Join Ginny Marvin, Ads Product Liaison at Google, as she sits down with Alejandro Osio, Product Manager for Demand Gen and YouTube performance ads, to bust a few myths about asset testing and asset fatigue, and to walk through the newest tools for simplifying your creative process Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter - https://goo.gle/3NO45ZW. Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X. #GoogleAds #PPCChat #AdsDecoded #DemandGen #AssetStudio #YouTubeAds<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Producing a steady stream of high-impact video and image assets for YouTube can feel like the biggest thing standing between you and your first Demand Gen campaign. The good news is that the creative you already have is a stronger starting point than you might think. You don't need a perfect set of bespoke YouTube assets to get going, you just need to know which gaps to fill and how. Join Ginny Marvin, Ads Product Liaison at Google, as she sits down with Alejandro Osio, Product Manager for Demand Gen and YouTube performance ads, to bust a few myths about asset testing and asset fatigue, and to walk through the newest tools for simplifying your creative process Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter - https://goo.gle/3NO45ZW. Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X. #GoogleAds #PPCChat #AdsDecoded #DemandGen #AssetStudio #YouTubeAds Hosted on Acast. See acast.com/privacy for more information.

Producing a steady stream of high-impact video and image assets for YouTube can feel like the biggest thing standing between you and your first Demand Gen campaign. The good news is that the creative you already have is a stronger starting point than you might think. You don't need a perfect set of bespoke YouTube assets to get going, you just need to know which gaps to fill and how. Join Ginny Marvin, Ads Product Liaison at Google, as she sits down with Alejandro Osio, Product Manager for Demand Gen and YouTube performance ads, to bust a few myths about asset testing and asset fatigue, and to walk through the newest tools for simplifying your creative process Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter - https://goo.gle/3NO45ZW. Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X. #GoogleAds #PPCChat #AdsDecoded #DemandGen #AssetStudio #YouTubeAds Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Demand Gen campaign creative, explained: asset variety, testing, and fatigue

In this special live edition of Ads Decoded at Google's Rethink ROI event in New York City, host Ginny Marvin sits down with Stephen Chang (First-Party Data Management and Measurement Specialist) and Natalia Boehm (Conversion Solutions Specialist) to break down why a strong data foundation is the real engine behind successful lead gen, and how to feed Google AI the signals it needs to find more of your best customers. Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter -> https://goo.gle/3NO45ZW. Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

In this special live edition of Ads Decoded at Google's Rethink ROI event in New York City, host Ginny Marvin sits down with Stephen Chang (First-Party Data Management and Measurement Specialist) and Natalia Boehm (Conversion Solutions Specialist) to break down why a strong data foundation is the real engine behind successful lead gen, and how to feed Google AI the signals it needs to find more of your best customers. Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter -> https://goo.gle/3NO45ZW. Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X. Hosted on Acast. See acast.com/privacy for more information.

In this special live edition of Ads Decoded at Google's Rethink ROI event in New York City, host Ginny Marvin sits down with Stephen Chang (First-Party Data Management and Measurement Specialist) and Natalia Boehm (Conversion Solutions Specialist) to break down why a strong data foundation is the real engine behind successful lead gen, and how to feed Google AI the signals it needs to find more of your best customers. Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter -&gt; https://goo.gle/3NO45ZW. Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

How to drive better Google Ads lead gen with first-party data

In this episode of Ads Decoded, host Ginny Marvin is joined by Google Ads product experts Tal Akabas and Caren Zeng to dive into the launch of channel performance reporting in PMax, and share insights on how advertisers can get started with AI Max for Search campaigns. Plus, Ginny answers some top questions from the ads community. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

In this episode of Ads Decoded, host Ginny Marvin is joined by Google Ads product experts Tal Akabas and Caren Zeng to dive into the launch of channel performance reporting in PMax, and share insights on how advertisers can get started with AI Max for Search campaigns. Plus, Ginny answers some top questions from the ads community. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ads Decoded, host Ginny Marvin is joined by Google Ads product experts Tal Akabas and Caren Zeng to dive&nbsp;into the launch of channel performance reporting in PMax, and share insights on how advertisers can get started with AI Max for Search campaigns. Plus, Ginny answers some top questions from the ads community. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Top Updates in 2025 & Deep Dives

Ads Decoded goes beyond the headlines to connect you with the people and teams behind Google Ads.&nbsp; Hosted by Ads Product Liaison Ginny Marvin, each episode brings you into the room for candid conversations about the mechanics and nuances of the platform - stripping away the jargon to reveal how things actually work. Tune in for practical insights to help you navigate change, be in the know about new and upcoming products, and ultimately get more value from Google Ads. Subscribe to Ads Decoded on YouTube, Apple, Spotify or wherever you get your podcasts to get alerted when new episodes drop.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Ads Decoded goes beyond the headlines to connect you with the people and teams behind Google Ads.  Hosted by Ads Product Liaison Ginny Marvin, each episode brings you into the room for candid conversations about the mechanics and nuances of the platform - stripping away the jargon to reveal how things actually work. Tune in for practical insights to help you navigate change, be in the know about new and upcoming products, and ultimately get more value from Google Ads. Subscribe to Ads Decoded on YouTube, Apple, Spotify or wherever you get your podcasts to get alerted when new episodes drop. Hosted on Acast. See acast.com/privacy for more information.

Ads Decoded goes beyond the headlines to connect you with the people and teams behind Google Ads.&nbsp; Hosted by Ads Product Liaison Ginny Marvin, each episode brings you into the room for candid conversations about the mechanics and nuances of the platform - stripping away the jargon to reveal how things actually work. Tune in for practical insights to help you navigate change, be in the know about new and upcoming products, and ultimately get more value from Google Ads. Subscribe to Ads Decoded on YouTube, Apple, Spotify or wherever you get your podcasts to get alerted when new episodes drop. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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