Ads & Tech Podcast

Idan Kallush, Head of Growth & Acquisition at OneStep talks, among other things, about the how the way we walk implies on our mental state, how to combine remote online therapy with close personal care and support, about helpers, patients and in general - the world of digital health - user acquisition, retention and more.

Host: Arnon Hauser, Industry Manager, Google

What would you say if we told you that there is a complete methodology that can improve your success rates over time? Businesses that implemented it saw an improvement of tens of percent, especially when it comes to sales!

Sounds not bad, right?

We are of course talking about asset optimization, which is a general name for the optimization of all the components in your funnel; From ads of all types - text, image, your website to various landing pages.

We will talk about how to do it right, and the relationship between asset optimization and the company's organizational structure.

We had the pleasure to host, Alon Ben Ari and Ehad Markovich from the Jellyfish company, who came here to talk about asset optimization, and to explain how a few small changes can make a big impact.

Jellyfish is a leading partner of Google, and of course it's worth listening, because they have particularly surprising stories!

Host: Keren Daya, Strategic Partner Manager, Google

Artlist started as a small start-up based in a kibbutz and raised tens of millions of dollars. Growing as a company along with the changes and evolution of their product itself.

Meet Neta Kimhi, Head of Product Marketing @ Artlist who will take us through the various aspects of the Product Marketing profession, connecting the dots between the product department and the performance marketing team. She will also share the process of establishing a product marketing department from scratch in a new company.

We will of course talk about the company, the product, the users, and the most intriguing at least to me, what does it mean to be a product marketing at Artlist and why is it so important specifically in this company?

Host: Eyal Kaplan, Product Marketing Manager, Google