The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads

ADS: The P.M.T Approach: Crafting the right message in your Facebook Ads


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Second of a 3 part mini series about (what I like to call) the P.M.T Approach. It’s all about getting your marketing in front of the right people, with the right message at the right time – see what I did there 😉.

This episode is all about the right ‘message’ to move your audience through your funnel (and towards purchasing!)

Episode key takeaways:
  • Why you need different messaging for different parts of your audience
  • Examples of copy to use in your Facebook Ad’s at each stage
  • How your pricing will determine your messaging goals
  • When to be direct and ask for the sale, and when to build awareness of your brand
  • 3 strategies I use to nudge people who have ‘Added to cart’ or are close to purchasing over the line!

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

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The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsBy Sophie Griffiths


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