The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads

Confession time: I nearly threw away months of strategic planning for a quick win... and I'm betting you've felt that temptation too. If you're itching to create something new for your business right now, this episode might just save your sanity (and your Christmas break)...

Ever found yourself at your desk, surrounded by half-drunk cups of tea, frantically plotting out a new lead magnet or offer because you're convinced that's what your business needs right now? Trust me, I've been there – in fact, I almost derailed my own strategic plans just last month with a last-minute Black Friday panic!

Here's what I'm sharing in this week's cuppa and chat:

The real reason I binned my Black Friday plans (and why it turned out to be my smartest business move)

Why creating "just a quick lead magnet" is like saying you'll only eat one biscuit from the tin (we all know how that ends!)

My tried-and-tested tricks for making your existing content work as hard as a tea bag in a builder's brew

The simple tweaks that'll transform your customer journey from 'meh' to 'magnificent' (without having to start from scratch)

Plus, I'm lifting the lid on something exciting brewing for 2025 – a brand new year-long container for marketers who want to add ads to their offer suite! (join the waitlist here: LEAP)

Whether you're tempted to create a last-minute December offer or feeling the pressure to launch something new, this episode will help you step away from the panic-creating precipice and make strategic decisions that'll have you gliding into the new year feeling sorted.

Ready to stop the endless cycle of creating new things and start making what you've already got work harder?

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: [email protected]

Ready to enjoy your Christmas break without watching your business momentum grind to a halt? Pour yourself a cuppa and get comfy, because in this episode I'm sharing my tried-and-tested strategy for keeping your ads working their socks off while you're building gingerbread houses and watching nativity plays!

Here's what I'm dishing up today:

• Why the festive period (especially between Christmas and New Year) can actually be a golden opportunity for lower ad costs
• My three-pronged approach to running ads over Christmas (and why you only need £6 a day to keep things ticking!)
• The exact strategy I used at British Airways to balance automation with genuine connection (and how you can steal it for your business)
• How to set everything up NOW so you can actually delete Instagram over Christmas (yes, really!)

Whether you're planning to launch something exciting in January or just want to maintain your momentum without being glued to your phone, I'll show you exactly how to keep your business growing even when you're knee-deep in Christmas chaos.

Perfect for you if you're wondering:

• How to maintain visibility without posting daily
• What ad campaigns actually work during the festive period
• How to build your audience while you're offline
• Whether it's worth running ads over Christmas (spoiler: it absolutely is!)

Ready to set up your Christmas ad strategy that works harder than Santa's elves? Pop on the kettle, grab your favourite Christmas biccie, and let's make sure your business keeps sparkling even when you're taking a well-deserved break!

Helpful Resources Mentioned:

• Free Step-by-Step Guide to Engagement Ads: CLICK HERE
• £27 Mini Course for Easy Engagement Ads: CLICK HERE
• The Audience Builder Course: CLICK HERE

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: [email protected]

"Instagram followers are just a vanity metric" - sound familiar? In this episode, I'm challenging that common advice and showing you why thoughtful follower growth could be the missing piece in your business strategy!

Here's what we're diving into this week:

• Why focusing solely on engagement (and ignoring follower growth) could be holding your business back
• The real reason your launches are getting harder (hint: it's not your content!)
• How to calculate your ideal monthly follower growth based on your business model
• My simple £3/day Meta ads strategy to attract your dream clients
• The DREAMER framework for creating scroll-stopping content that converts

Whether you're running a membership, launching courses, or scaling your services, I'll show you how to grow your Instagram strategically without creating tons of new content or praying for that viral moment.

Ready to turn those "vanity metrics" into real business growth? Pop the kettle on, grab your favourite biscuits, and let's get your Instagram working harder for your business!

LINKS:

Audience Builder Course (including the Instagram Amplifier Ad Campaign) - sophiegriffiths.co/abc

Ready to get your Instagram posts seen by the followers who actually need to see them? In this episode, I'm showing you exactly how to reach 80% of your followers (instead of the usual 20%) using strategic £3/day ads.

Here's what we're covering:

• Why hoping your important posts will "get seen" isn't a strategy (and the simple £3/day fix that changes everything)
• The exact campaign setup that gets your content in front of YOUR followers when it actually matters
• How to choose which posts to amplify for maximum impact (because not every post needs a visibility boost!)
• My proven framework for timing your content amplification perfectly

Plus, I'm sharing something special - a complete guide that walks you through my engagement ad strategy step by step. AND, if you're ready to take action, I'll tell you about my new £9 mini-course that shows you exactly how to implement everything we discuss.

This episode is perfect for ambitious business owners who are tired of watching their best content disappear into the void. Whether you're launching a new offer, sharing client wins, or dropping your best tips - you need to know your followers will actually see it!

Ready to make sure your important posts get seen by the people who followed you for a reason? Grab your coffee (or tea if you're fancy like that), and let's turn £3/day into maximum reach for the content that matters most!

CLICK HERE to access the free STEP-BY-STEP GUIDE: How to Get Your Instagram Posts Seen: The £3 Strategy That Actually Works.

CLICK HERE to get started with ‘easy engagement ads’ now!

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: [email protected]

Fancy a peek behind the curtain of a £60K launch that looked slightly unhinged (!) but wasn't nearly as spontaneous as it looked? Pour yourself a cuppa, because in this episode I'm sharing the full, unfiltered story of how I launched both a mastermind AND a minimind program (yes, at the same time - my team thought I'd lost the plot!)

Here's what I'm spilling the tea on:

• Why what looked like a 'quick' September launch actually started brewing back in April (and why this slow-cook approach was crucial to its success)
• The mindset wobbles that nearly stopped me launching altogether (spoiler: imposter syndrome doesn't care how experienced you are!)
• How I turned my 'failures' into my biggest selling points (and why my messy business journey became my secret weapon)
• The exact steps I took to build the right audience BEFORE launching (no last-minute scrambling required!)
• Why I made the slightly mad decision to launch two offers simultaneously (and how it actually worked out brilliantly)

Plus, I'm sharing how this launch helped me secure £15K in monthly revenue for the next six months - something that would have seemed absolutely crazy this time last year!

Ready to discover why sometimes the 'crazy' ideas are actually your best business moves? Pop the kettle on, grab your favourite biscuits, and let's dive into the truth behind launching bigger than you ever thought possible!

To find more information on the Minimind: CLICK HERE .

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: [email protected]

Feeling confused about Black Friday? Wondering if you should jump on the bandwagon or sit this one out? Or maybe Small Business Saturday is a better option? And if you do an offer, should you use ads to promote it?! Don't worry, I've got you covered. Pour yourself a cuppa and let's dive into the world of Black Friday for service-based businesses.

Here's what we're sipping on today:

• The great debate: To Black Friday or not to Black Friday? 🤔
• Should you discount (and by how much?!)
• Selling high ticket for Black Friday without devaluing your time
• Should you use ads to promote your offer? (Spoiler: It depends!)

Whether you're planning to offer a cheeky discount, add some irresistible value, or launch a limited-time offer, this episode will give you the confidence to create a Black Friday campaign that's as enticing as a perfectly brewed cuppa on a chilly autumnal morning.

Ready to turn your Black Friday from meh to magnificent? Let's dive in! 🦁

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: [email protected]

Ready to kick off 2025 with a bang that'll have your ideal clients queueing up faster than for the Boxing Day sales? Well, pop the kettle on and grab your favourite biscuits, because in this episode, Sophie shares what SHE would do if she was planning a sell out January launch as well how she helps her clients do exactly that.

Here's what we're diving into today:

• Why October is the perfect time to start prepping your January launch (and no, we haven't lost the plot!)
• How to identify and attract your 'hell yes' clients before the festive season kicks in
• Clever ways to use Black Friday and the holiday season to your advantage (without feeling like a pushy salesperson)
• The art of creating irresistible early bird offers that'll have people signing up faster than you can say "mince pie"
• Tips for building momentum and confidence in your launch before you've even rung in the New Year

Whether you're planning to release a new course, kick off a group program, or launch a must-have product, this episode will give you the confidence to create a January launch that's as warm and inviting as a cosy fireside chat.

Ready to turn your January launch from 'meh' to marvellous? Let's get cracking!

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: [email protected]

There's a point in your business where you realise that if you want to truly be able to step away without everything grinding to a halt, you need to get some support. But deciding who you need in a team, what exactly they are going to help you with and how it can truly help and not just add more to your plate isn't always a smooth journey!

Pour yourself a cuppa and join Sophie as she shares her journey of scaling her business through effective team building.

Here's what's brewing:

• The rollercoaster ride of growing a team (spoiler: it's not always smooth sailing!)
• Why hiring for outcomes, not just tasks, is the secret sauce to success
• How to find team members who'll thrive in your business's unique environment
• The art of delegating entire projects (and why letting go of that last 20% is crucial)
• Creating systems that empower your team to shine

Whether you're just starting to build your team or you're looking to level up your leadership skills, this episode is packed with practical tips and inspiring insights that'll help you create a thriving, sustainable business.

Ready to stop being a bottleneck and start being a Lionhearted CEO? Pop the kettle on, grab your favourite biscuits, and let's get stuck in!

READY TO LEAP INTO A

LionHearted CEO Mastermind:

How would it feel going into January knowing you had already secured 6 figures for 2025? THAT is what we're going to be creating in the Mastermind. 

You've already got your core offers and some scalable offers (maybe too many...!). You might have a podcast or have written a book (or both!). But you know if you truly want to create a business where your revenue isn't tied to your time and energy, you need to be a hell of a lot more intentional about how you're growing your business. 

You know you need to probably streamline your offers, invest in team support and actually start leveraging ads... but left doing it on your own, you know it won't happen (well, not fast enough!). 

Sound perfect? 

The LionHearted CEO is for you!

Click HERE for a video where I spill the tea on the Mastermind and HERE for all the info & how to sign up.

INEVITABLE Minimind:

You're not new to running your own business. You love running your business. But you are ready to take it up a level and start really seeing yourself as a business owner with secure, predictable revenue. 

You're probably aiming for around £3-5k/m, you have a core offer but want to start to introduce additional revenue streams, ads, systems maybe some team support. 

You know you want to scale and you want to prioritise getting the right foundations in place so that once you are ready, you can dial up the revenue, without burning out. 

Sound perfect?

The INEVITABLE Mini Mind is for you! 

Click HERE for a video where I spill the tea on the mini mind and HERE for all the info & how to sign up.

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: [email protected]

Having a shed load of systems isn't going to magically run your business for you, but investing in the RIGHT systems and using them alongside a brilliant team is a GAME CHANGER.

In this episode, I share:

• The three key ingredients for a robust business system: operational, client delivery, and business growth
• My journey from systems magpie to streamlined CEO (and how you can avoid my mistakes!)
• The tech stack that keeps Sophie Griffiths Co running smoothly and efficiently
• Why your systems need to go beyond just the tech (hint: it's all about the client experience)

You'll discover how to create a business that runs smoothly even when you're not at the helm, whether you're just starting to think about systems or looking to level up your existing ones.

Ready to turn your business into a streamlined, revenue-generating powerhouse? Pop the kettle on, grab a biccy, and let's dive in!

READY TO LEAP INTO A

LionHearted CEO Mastermind:

How would it feel going into January knowing you had already secured 6 figures for 2025? THAT is what we're going to be creating in the Mastermind. 

You've already got your core offers and some scalable offers (maybe too many...!). You might have a podcast or have written a book (or both!). But you know if you truly want to create a business where your revenue isn't tied to your time and energy, you need to be a hell of a lot more intentional about how you're growing your business. 

You know you need to probably streamline your offers, invest in team support and actually start leveraging ads... but left doing it on your own, you know it won't happen (well, not fast enough!). 

Sound perfect? 

The LionHearted CEO is for you!

Click HERE for a video where I spill the tea on the Mastermind and HERE for all the info & how to sign up.

INEVITABLE Minimind:

You're not new to running your own business. You love running your business. But you are ready to take it up a level and start really seeing yourself as a business owner with secure, predictable revenue. 

You're probably aiming for around £3-5k/m, you have a core offer but want to start to introduce additional revenue streams, ads, systems maybe some team support. 

You know you want to scale and you want to prioritise getting the right foundations in place so that once you are ready, you can dial up the revenue, without burning out. 

Sound perfect?

The INEVITABLE Mini Mind is for you! 

Click HERE for a video where I spill the tea on the mini mind and HERE for all the info & how to sign up.

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: [email protected]

Love the idea of a podcast but not sure if it's really where you should be spending your time? In this episode, Sophie shares her journey of starting and growing a podcast. She's also sharing what she's learnt about creating a podcast that resonates with your audience AND supports your business goals.

Here's what we're covering today:

• The key reasons for starting a podcast (and why you might want all three!)
• My journey with podcast formats and how it led to reaching the UK's top 5 marketing charts
• The reality of producing two episodes a week (and why I'm dropping down to one)
• What's next for the Lionhearted CEO podcast

You'll learn how to develop a podcast strategy that aligns with your business objectives and keeps your audience engaged. Whether you're considering starting a podcast or looking to refine your existing one, this episode offers practical insights to help you make the most of this powerful medium.

Grab a cuppa, and let's dive in!

READY TO LEAP INTO A

LionHearted CEO Mastermind:

How would it feel going into January knowing you had already secured 6 figures for 2025? THAT is what we're going to be creating in the Mastermind. 

You've already got your core offers and some scalable offers (maybe too many...!). You might have a podcast or have written a book (or both!). But you know if you truly want to create a business where your revenue isn't tied to your time and energy, you need to be a hell of a lot more intentional about how you're growing your business. 

You know you need to probably streamline your offers, invest in team support and actually start leveraging ads... but left doing it on your own, you know it won't happen (well, not fast enough!). 

Sound perfect? 

The LionHearted CEO is for you!

Click HERE for a video where I spill the tea on the Mastermind and HERE for all the info & how to sign up.

INEVITABLE Minimind:

You're not new to running your own business. You love running your business. But you are ready to take it up a level and start really seeing yourself as a business owner with secure, predictable revenue. 

You're probably aiming for around £3-5k/m, you have a core offer but want to start to introduce additional revenue streams, ads, systems maybe some team support. 

You know you want to scale and you want to prioritise getting the right foundations in place so that once you are ready, you can dial up the revenue, without burning out. 

Sound perfect?

The INEVITABLE Mini Mind is for you! 

Click HERE for a video where I spill the tea on the mini mind and HERE for all the info & how to sign up.

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: [email protected]