The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads

Is the idea of an automated funnel tempting but you're wondering if it's REALLY all it's cracked up to be? You're not alone!

In this final episode of The Client Cure mini series, we're busting the myth of the 'set it and forget it' funnel and revealing how to create a client journey that's both scalable and deeply rooted in connection.

Here's what you'll discover:

• The hidden pitfalls of over-automation (and why it might be costing you clients)

• My 'Connection Ecosystem' approach to balancing tech and personal touch

• The three key areas to automate for maximum impact (and minimum overwhelm)

• How to maintain authentic relationships while scaling your business with Meta ads

Plus, I'm sharing my personal strategy for what I automate, what I plan, and what I do live - so you can create a system that feels good for both you and your clients.

Ready to create a funnel that attracts clients while keeping you firmly in the driver's seat? This episode is your roadmap to scaling with soul!

Don't miss this chance to transform your Meta ads strategy into a client-attracting powerhouse that feels aligned with your values. Tune in now and let's put the personal back into your marketing funnel!

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you!

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Are your offers more of a jumbled jigsaw than a clear path to success? Time to weave a golden thread (and I'll show you how!).

In this episode of The Client Cure, we're diving into the art of creating an offer stack so irresistible, your clients can't help but take the next step. Whether you have multiple offers or just one signature service, you'll learn how to guide your ideal clients seamlessly from your lead magnet to your core offer.

Here's what you'll discover:

• The 3 main stumbling blocks preventing your offers from converting (and how to fix them!)

• Why your lead magnet might be attracting the wrong crowd (and how to align it with your signature service)

• The delicate balance of nurturing vs selling (and when to do each)

• How to create a low-ticket offer that builds trust and primes clients for bigger investments

Plus, I'm sharing two simple changes you can implement right now to start seeing results in your funnel.

Ready to turn your offer stack into a client-attracting powerhouse? This episode is your blueprint for success!

Don't miss this chance to transform your Meta ads strategy and create a clear, logical progression that feels irresistible to your dream clients. Tune in now and let's weave that golden thread together!

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you!

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Are you stuck in a content creation loop, speaking only to those who already know and love you? This "warm audience trap" could be sabotaging your Meta ads and stunting your business growth. In the 3rd episode of The Client Cure mini series, we're tackling the content strategy mistakes that keep you invisible to potential dream clients and showing you how to break free.

In this episode, you'll discover:

• How to create content that turns scrollers into superfans 🔥

• Why your 'nurturing' content might be your biggest business blocker

• The one question you MUST ask before hitting 'post' on any content

• My radio DJ trick for keeping your audience tuned in (literally!)

• How to strike the perfect balance between cold and warm content

Plus, I'll share the simple shift that'll have potential clients hanging on your every word (even if they've never heard of you before)!

Ready to create content that magnetizes your dream clients? Hit play now and let's turn up the volume on your organic reach! 🚀

P.S. Don't forget to subscribe so you don't miss tomorrow's episode on creating an irresistible offer stack!

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you!

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

Ever created a lead magnet you thought was pure gold, only for totally random people to sign up? Don't worry, lovely - you're about to discover the Goldilocks secret to lead magnets that are juuust right!

In this episode of The Client Cure, we're diving into the art of creating lead magnets that make your Meta ads irresistible. You'll learn:

• Why your Instagram-approved freebie might be falling flat with cold audiences (and how to fix it!)
• The 3 golden questions to ask before creating any lead magnet
• How to position yourself as the go-to expert from the very first interaction
• The secret sauce to crafting lead magnets that convert strangers into superfans

Plus, I'm sharing my tried-and-tested strategies for creating freebies that'll have your ideal clients clicking 'subscribe' faster than you can say 'email list'!

Ready to turn your lead magnet from 'meh' to magnetic? Let's make some lead generation magic!

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you!

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

Are you ready to supercharge your business with ads that actually get you clients?

Whether you're an ads newbie, you've had a go before with mixed results or you're running ads but are ready for even better results, I'm here to tell you that outrageously good results are within your reach.

To celebrate the new series of Lionhearted CEO, this is the first of a 5 part mini series called The Client Cure.

In this episode, I'm spilling the tea on how to create an ad strategy that's rooted in connection and guaranteed to attract your dream clients.

• Discover why overcomplicating your ads is costing you clients (and cash!)
• Learn the Superfan System that'll turn scrollers into loyal customers
• Master the art of creating ads that connect, not just sell
• Find out how to build a scalable ad strategy, even with a small budget

Ready to transform your business with ads that actually connect? Hit play now and let's get started on your journey to effective ads!

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

As the holiday season approaches, so many of my clients are starting to ask the same question: Should I be running ads over Christmas? And even more than that - what's my marketing/sales strategy in December to balance the desire the hibernate and slow down vs keep sales coming in and start January without a big dip in income. So in today's episode, we're diving into this seasonal dilemma and breaking it down into actionable strategies.

1. Why you need to break it down in to 3 distinct time periods.

• Optimizing Your Ads: Discover strategies to tweak your existing ads, lead magnets, or messaging to align with the holiday spirit.
• Tracking Performance: Keep an eye on key metrics like the cost per lead and the cost to reach 1,000 people (CPM). Learn when it's smart to pause ads and reallocate your budget for January.
• Surviving the Social Slowdown: Find out how to maintain a strong online presence when you'd rather be spending time with loved ones.
• During Christmas:
• Ads on Christmas Day: Should you be running ads on the big day itself? We share insights on this decision, emphasizing the potential benefits of staying active during this time when many people are glued to their phones.
• Golden Opportunities: Discover why the period between Christmas and New Year can offer some of the best lead costs and opportunities for audience growth and engagement.
• After Christmas:
• Navigating January: January can be a mixed bag. Understand why costs may remain high in the early New Year, especially for e-commerce businesses with January sales. Learn why this time can also be your best month for lead generation.
• Staying Relevant: Just like September, when everyone is launching, the key to success is keeping your message on point, being specific, and staying relevant to the time of year.

So, if you've been pondering whether to deck the halls with ads this holiday season, this episode is your ultimate guide to making informed decisions and leveraging effective advertising strategies during this festive period. Tune in now!

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

Love it or hate it, Black Friday is here to stay. As small businesses we have to decide if creating a Black Friday offer aligns with our services, values and marketing strategy. In this episode I walk you through I help clients make the decision to do an offer and the strategy I use to create Facebook Ads that generate BIG sales.

• The 3 questions I ask when I kick off conversations about Black Friday with my clients
• What to do if you're NOT doing a Black Friday offer
• Should you run Facebook ads for a Black Friday offer if you've never run them before?
• Steal my Facebook Ads strategy for Black Friday including the type of campaigns to run, audiences to target, images to use and numbers you need to be tracking
• The key to prepping my client Facebook ad accounts, including a behind the scenes look at one of my clients results
• My own Black Fri offer and an one-off way to work with me in 2024!

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

If you currently rely on organic social media to grow your business, and you feel like you are struggling to reach new people or it takes people a long time from when they find you to becoming a client, you might have fallen in to the 'warm audience trap'. It's an easy trap to slip in to (I've definitely been there!) but it can be easily fixed with some intentional action!

In this episode I share the 3 strategies I use to help clients move out of the warm audience trap (and prevent them from slipping back in!).

• What is the warm audience trap and how do you know if you've fallen in to it?
• Why most people fall in to it without realising until it's starting to impact their business.
• 3 strategies to use to move out of the the warm audience trap (for good!)

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

Your messaging is about so much more than what you post on Instagram. Creating content that attracts clients, builds trust and feels uniquely you is becoming more and more important to stand out and build a sustainable business - especially is you have an evergreen course that relies on your messaging rather than launch tactics.

This week I'm speaking to Rachel Pearson about attraction marketing and how to make your content stand out in a sea of generic messaging. I worked with Rachel over the summer and her approach totally blew my mind so I am thrilled to have her on the podcast to share her expertise and insight.

• The shift in buyers expectations since the pandemic and why this has shifted
• Your personality and values are key to building trust but how do you communicate that in your messaging?
• Why your messaging is so much more than your Instagram posts and how you can bring that to life
• One key action you can do today that will make your content more effective.
• Why your Q4 messaging is going to impact getting clients in Q1 and what you need to be doing right now.

Rachel is a Business & Marketing coach who’s on a mission to help impact-driven women to create success on your terms.

She helps her clients with authority positioning, messaging and aligned strategies so that they attract high-calibre clients on repeat, grow to those consistent high income months and create a business they’re excited to wake up to!

Rachel has 10+ years of experience in luxury marketing, including launching a airline (during the pandemic!). She’s also the Brand columnist for ‘Expert Profiles’ Business magazine.

Email: [email protected]

Website: www.iamrachelpearson.com

Insta link: @rachelpearson.co

LinkedIn: iamrachelpearson

High ticket offer checklist - This in-depth guide gives you the steps to elevate your offer today. Plus, Rachel spills the insider knowledge and sharing the strategic pillars that enable her clients (and her) to sustainably attract high-level clients time after time. Dive in here: highticketoffer.iamrachelpearson.com

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

The online world is changing, and the way we operate and market our businesses is changing too! If you feel like you're caught up in the launch cycle, and rely heavily on methods that worked wonders a few years ago, but result in crickets now...listen up!

I'm going to be sharing insider info on how your marketing, both organic and paid, needs to change to respond to this shift. And how to make sure Evergreen actually works for you and your business. (And isn't just an automated version of your live launch method!)

Join me to find out how can we make sure you have genuinely engaged leads, discovering you AND buying, on repeat, reliably.

• Why it's so important to adapt to the changes in buyer behaviour we've seen over the past few years, without panicking and feeling like you're just throwing spaghetti at the wall!
• The inside scoop on Evergreen marketing that works, and Evergreen marketing that DOESN'T!
• How to escape exhaustion in your business and build a system that works for you, even when you're not there to turn the cogs
• How to design customer journeys that actually convert and allow your audience to build a relationship with you, not just feel bombarded by emails!
• Get the low-down on the model that I use with my clients to drive leads while building genuine connection and trust

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected]