The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads

Imagine going into 2025 already knowing you were going to hit your revenue goal. It was all locked in... secure. This is what I help my clients do and what I have created for myself, and in this episode I'm going to share how you can too.

Here's what we're covering:

• Creating a Superfan System that grows your list AND builds an audience who are excited to buy from you
• How to strategically stack your revenue for consistent, predictable income... without adding in loads of new offers.
• Lionhearted Leadership & to create simple systems, an effective team and the mindset and identity shifts of a confident CEO.

You'll discover how to create a business that generates income even when you're not actively working, whether you're just starting out or looking to level up your existing venture.

Ready to create a business that gives you more freedom and less stress? Put the kettle on, grab a biscuit, and let's dive in!

READY TO LEAP INTO A

LionHearted CEO Mastermind:

How would it feel going into January knowing you had already secured 6 figures for 2025? THAT is what we're going to be creating in the Mastermind. 

You've already got your core offers and some scalable offers (maybe too many...!). You might have a podcast or have written a book (or both!). But you know if you truly want to create a business where your revenue isn't tied to your time and energy, you need to be a hell of a lot more intentional about how you're growing your business. 

You know you need to probably streamline your offers, invest in team support and actually start leveraging ads... but left doing it on your own, you know it won't happen (well, not fast enough!). 

Sound perfect? 

The LionHearted CEO is for you!

Click HERE for a video where I spill the tea on the Mastermind and HERE for all the info & how to sign up.

INEVITABLE Minimind:

You're not new to running your own business. You love running your business. But you are ready to take it up a level and start really seeing yourself as a business owner with secure, predictable revenue. 

You're probably aiming for around £3-5k/m, you have a core offer but want to start to introduce additional revenue streams, ads, systems maybe some team support. 

You know you want to scale and you want to prioritise getting the right foundations in place so that once you are ready, you can dial up the revenue, without burning out. 

Sound perfect?

The INEVITABLE Mini Mind is for you! 

Click HERE for a video where I spill the tea on the mini mind and HERE for all the info & how to sign up.

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: [email protected]

Ready to scale but can't imagine fitting in any more work or clients right now? In this episode, we're diving into three common business models and how you can boost your revenue without creating anything new.

Here's what we're sipping on today:

• The membership model: How to make it work (even if you're not a "membership person"!)
• Multiple course offers: Navigating the menu without overwhelming your clients
• High-ticket mastery: Balancing your premium offer with scalable options

Often, the key to growth is right there in your existing offers – it's just about getting a bit creative with how you package and present them!

Ready to roar louder in your business? Hit that subscribe button, leave a review (pretty please with a cherry on top!), and I'll see you in the next episode!

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: [email protected]

In a group coaching call last week we had a great discussion about what happens when your ads seem to be going well, but hardly any of the new leads are actually clicking on the lead magnet or opening your emails.

I wanted to share the 3 things we talked about and how you can solve this issue too:

• Why great ad performance doesn't always equal engaged subscribers
• The three key ingredients to turn those leads into eager readers
• How to create a lead magnet that's irresistible (and actually gets consumed!)

Pop on your favourite cuppa (no judgement if it's wine o'clock!), get comfy, and let's dive in!

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: [email protected]

When you're scaling your business it can be really easy to get stuck in what I call 'the messy middle'. In this episode, I'm spilling the tea on how I transformed my approach to growth and found a way to build a business that truly aligns with my values and lifestyle. Grab your cuppa and let's dive in!

Here's what we're sipping on today:

• Why hitting 10K months isn't always the dream it's cracked up to be
• The pitfalls of focusing solely on one offer (hello, evergreen program stress!)
• How I discovered my 'stackable revenue strategy' and why it's a game-changer
• The freedom of having 8-10K in revenue secured months in advance

Whether you're feeling the pressure of inconsistent income or dreaming of taking proper time off without financial stress, this episode will give you food for thought on how to build a business that supports your ideal lifestyle.

Feeling inspired to shake up your revenue strategy? I'm thrilled to share that my Mastermind is kicking off in October, where we'll dive deep into creating a business that truly works for you. There are still a few spots left, so if you're ready to secure five figures of revenue through to March 2025 (yes, really!), pop me a message on Instagram (@sophiegriffithsco). Let's chat about whether it's the perfect fit for you!

Ready to turn your business from stressful to stackable? Pour yourself another cuppa, hit play, and let's get building a business that brings you joy as well as pounds in the bank!

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: [email protected]

If you're anything like me, you know it's possible to boost your sales without burning out - but figuring out how to do it for your specific business can be a head-scratcher. Well, pop the kettle on and grab a biscuit, because I'm about to break down exactly how I generated 57 sales in just 42 days, all while working 3-day weeks and actually enjoying my summer!

Here's what we're diving into:

• The practical strategies I used to exceed my sales goal (and how you can adapt them)

• How I set up 11 different revenue streams to keep the income flowing consistently

• The real impact of payment plans on your business (and why they're not just for your clients)

• How I managed to update my course and hit targets without sacrificing my work-life balance

You'll learn how to approach your business growth like a Lionhearted CEO, focusing on creating multiple income streams that work for you, not against you. Whether you're feeling stuck with one offer or looking to diversify your income, this episode will give you actionable ideas to create a business that feels light, fun, and sustainable.

Ready to apply these strategies to your own business? Top up that cuppa, and let's dive in!

P.S. I'm sharing my favourite legal template resource in this episode - it's been incredibly helpful for running ads and growing my list legally. I think you'll find it really valuable too!

Links Mentioned in the Podcast:

Privacy Policy - https://www.lucylegal.co.uk/a/2147516959/ZPrrYXQy

Get Legit Essentials - https://www.lucylegal.co.uk/a/2147495354/ZPrrYXQy

Luxe Bundle for Service Providers: https://www.lucylegal.co.uk/a/2147515030/ZPrrYXQy

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: [email protected]

I had a moment last week where I got REALLY irritated of the cookie-cutter definitions of business success plastered all over social media - and I'm actually not even just talking about '£10k months', it's way bigger than that.

So in this episode, I'm ditching the one-size-fits-all approach and diving into what success really means for me and YOU!

Here's what I'm spilling the tea on:

• Why the cliché "10K months" might not be the holy grail of success (and what to focus on instead)
• How my idea of success has evolved from covering nursery fees to planning a work-free December
• The common thread of success for my mastermind members (hint: it's not about revenue targets)
• Why looking at success through a seasonal lens can be a game-changer for your business and sanity

You'll learn how to approach your business goals like a true Lionhearted CEO, focusing on what really matters in each season of your life and business. Whether you're just starting out or looking to redefine success in your established business, this episode will give you the permission and tools to craft success metrics that actually feel good to you.

Ready to ditch the arbitrary goals and create a version of success that lights you up? Top up that cuppa, and let's dive in!

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: [email protected]

If you've ever felt confused, or like you're playing Pin the Tail on the Donkey when it comes to choosing your Facebook ad objectives - you're not alone!

In this episode, we're demystifying campaign objectives once and for all!

Here's what I'm spilling the tea on:

• The three crucial questions you MUST ask before setting up any ad campaign (and why the first one is an absolute game-changer)
• Why Facebook thinks I'm obsessed with sensory earphones and skincare (and what this means for your ads)
• The truth about why your 'Traffic' objective might be sabotaging your masterclass sign-ups
• My foolproof guide to choosing the right objective for your campaign goals (no more guesswork, promise!)

You'll learn how to approach your ad objectives like a true Lionhearted CEO, focusing on what really moves the needle in your campaigns.

Whether you're a total newbie to Facebook ads or looking to fine-tune your strategy, this episode will give you the confidence to choose the right objective every single time.

Ready to stop throwing money down the drain and start seeing real results from your Facebook ads? Top up that cuppa, and let's dive in!

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: [email protected]

If you've ever felt like you're trying to spin plates while riding a unicycle when it comes to balancing motherhood and business - I can empathise! In this episode, I'm spilling the tea on how I (attempt to) run a thriving business while raising two daughters (and dealing with the occasional broken arm!).

Here's what I'm dishing up:

• The game-changing book that transformed how my husband and I divide household tasks (hint: it's not about 50/50, it's about ownership!)
• Why I've had to stop working with clients in the US (and how setting boundaries has saved my sanity)
• The systems and automations that keep my business running smoother than a well-oiled tea trolley
• How I've structured my work week to accommodate school runs, poorly kids, and everything in between

I'm no expert, but I'm sharing the practical strategies that have helped me to create a business that supports my life, not the other way around.

Whether you're a mum juggling toddlers and Zoom calls, have school age kids and are working with short days or older children who need endless taxiing around, this episode is packed with real-talk and actionable tips.

Ready to transform your work-life juggle from a chaotic circus act to a (mostly) graceful ballet? Grab your favourite biscuits, and let's dive in!

RESOURCE:

Fair Play, Eve Rodsky

Buy the Book: Click Here (UK)

Website: Click here

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: [email protected]

Are you pouring money into Facebook ads and wondering if they're actually doing anything for your business? In this episode, we're diving deep into the world of ad metrics and the difference between what you see on the dashboard, an the actual business impact!

Here's what we're unpacking:

• The 5 key metrics in your Facebook ads dashboard you should be watching like a hawk
• Why a low cost per lead isn't always cause for celebration (and when it might be a red flag!)
• How to tell if your ads are attracting your dream clients or just tyre-kickers
• The often-overlooked business metrics that reveal your ads' true impact

You'll learn how to look beyond the flashy numbers in your ads dashboard and gauge whether your ads are genuinely moving the needle in your business.

Whether you're a total newbie to Facebook ads or looking to fine-tune your strategy, this episode will give you the confidence to assess your ad performance like a pro.

Ready to stop second-guessing your ad spend and start measuring what really matters?

Grab your favourite biscuits, and let's dive in!

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: [email protected]

Are you ready to sprinkle some magic on your business with a low-cost offer that your audience will gobble up faster than the last biscuit in the tin? In this episode, we're diving into the delicious world of low-cost offers that pack a serious punch!

Here's what I'm sharing:

• What exactly is a 'low-cost' offer (and why £7, £9, and £27 are your new lucky numbers)
• The crucial difference between 'low-cost' and 'low-value' (and how to avoid this common pitfall)
• Where to find inspiration for your next irresistible offer (hint: it's not just about what you think they need!)
• My recipe for creating a customer journey that sells your offer on autopilot

You'll learn how to whip up a low-cost offer that's as tempting as a freshly baked scone and as valuable as your gran's secret recipe. Whether you're just starting out or looking to add some extra flavour to your existing menu of services, this episode will give you the confidence to create offers that fly off the shelves.

Ready to turn your low-cost offer from bland to grand? Pop the kettle on, grab your favourite biscuits, and let's get cooking!

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: [email protected]