The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads

Ever felt embarrassed to share your website link? Or noticed a disconnect between your social media presence and your website? Tune into this week's episode, as Website Designer Hannah joins me to discuss the power of creating unique and playful websites!

Whether you have a product or service-based business, having a future-focused design that shows personality and connects with your customers, is key. So, is now the right time for you to be revamping or relaunching your site!? Join me as I unlock the secrets to creating a space that compliments your social media efforts and successfully captures and converts paying customers.

• The importance of customer conversion and how to create joyful journeys that lead to seamless sales.
• The essential role copywriting and cohesive branding plays in your web design project.
• The key questions to answer on your website so your ideal clients feel confident you're the one for them.
• To price or not to price? Hannah answers the most common questions business owners struggle with when trying to DIY a web upgrade!
• Plus, Hannah's top tips for making sure your website reflects the ever-evolving nature of your business, so you're set up to scale.

Hannah is a web designer who helps creative entrepreneurs with warm hearts and contagious laughs, extend their larger-than-life personalities onto websites that are as unique as they are. Based in sunny Brighton, she specialises in Squarespace and Shopify and is known for her playful, and colourful designs that excite and engage their audiences.

Download her free checklist and fillable worksheet! Plus get a free example homepage wireframe - showing you exactly how to make your site pop!  https://www.shinyhappy.digital/lionhearted

To find out how Hannah can help you improve your existing website, you can find out about her Happify Your Website package here: https://shinyhappy.digital/happify

[email protected]

https://shinyhappy.digital

https://www.instagram.com/shinyhappy.digital/

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

If you follow me on Instagram, you might have seen that I went on a business retreat. I've had so many questions from people wanting to know what it was really like, I thought I'd do a podcast episode to spill the beans and give you a behind the scenes insight in to what it was really like.

Whether you want to go on a retreat, or if you are going to run one (or you're just interested!), this episode covers:

• Why I chose this Retreat (and how much it cost 😉)
• What I'll be looking for next time I book a Retreat.
• What exactly we did (work and fun!) - and why having two coaches was such a bonus.
• The 3 things I learnt from the Retreat that I'm trying to bring to my life now I'm home

LINKS:

Sam (Systems) - https://www.instagram.com/samwhizzz/

Coaches who ran the retreat:

Bec: https://www.instagram.com/_rebeccahaydon_/

Jen: https://www.instagram.com/jenniferolsson.co/

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

Creating a brand is about so much more than colours and logos. It's about creating something that feels authentic and true to who you are. It's about making your brand an extension of your personality, your core values, and deeply connects with your audience.

• Sophie's experience of working with Kayleigh including the process they followed and the impact it had on her business
• The importance of creating a personality-led brand that aligns with you and your values
• How important it is to develop a confident brand when transitioning from freelancer or side hustler to a CEO, and the critical role it can play in your mindset and business growth
• The unconventional questions Kayleigh uses to dig to the root of your personality, story and brand mission
• Why bringing your brand to life, and using it consistently, can release time and headspace every single day

Kayleigh is an independent brand specialist and design guru, on a mission to help go-getting female founders create personality filled brands and thriving businesses

From game-changing workshops to bespoke design packages and VIP days, Kayleigh works her magic to help her clients level up their branding game with confidence. She's all about creating powerful, personality-led brands that are aligned with her clients' core values and vision in mind.

Email: [email protected]

Website: [email protected]

Insta link: https://www.instagram.com/klloydcreative/

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

For me, growing a team (or 'outsourcing') has been one of the trickiest parts of growing my business. I've struggled to find guidance or insight in to how other people have done it and so have done a lot of trial and error to understand the type of support that I, and my business, need. With the aim of having more open conversations about growing a team and sharing what I've learnt so far, in this episode I share the mistakes I've made and the light bulb moments that have helped me start to get it right!

• You know you need help in your business - is the first person you need a VA?
• Working out what to do if the support you're getting doesn't make your life easier
• How to know when you need specialist help vs generalist help
• Stop trying to be 'well rounded' and lean in to the things you love - the 'star' analogy that changed my entire approach.
• Finding the right people to work with and the questions you need to ask.
• The one piece of advice I'd give everyone growing a team (or wanting to!).

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

As a 'CEO with a cycle' I definitely notice that my hormones impact how I work, what I want to work on and the mindset I show up for myself and my business. Ever since 2017 when I started tracking my cycle in a bid to get pregnant, I've been interested and aware of my cycle, but honestly, I've never quite worked out how to create a business or life that changes in relation to which phase I'm in.

But in an effort to avoid the burnout cycle and to feel like I have the time and energy freedom to rest when my body is telling me to (rather than just pushing through!) it's something I've been interested in taking more seriously.

In this episode with Jacqueline Renee - a 'cycle sync coach' and founder of Menstrual Mogul, joins me to talk through the basics of the menstrual cycle and discuss all my questions about how it works in reality and how to integrate it in your life, without it becoming another thing on your to-do list!

• Back to basics - the 4 phases of your cycle & your business superpowers in each one - and what to avoid!
• How do you juggle the needs or demands of your clients/business/life/kids etc with honouring the phase of your cycle you're in?
• Why do I feel more imposter syndrome & doubts with PMT? How your mindset can be influenced by your cycle phase.
• What if you don't have a predictable cycle or are on birth control?
• What is a first step to take if you want to start using your cycle to influence how your run your business or life?

Jacqueline is a Cycle Sync coach for female entrepreneurs and not your average women. As a 10 year vet in the online space she realized the secret to building a sustainable business and avoiding burn out is by prioritizing our hormones and making our cycle the main character. Jacqueline prides herself on educating women in a way that never makes them feel like they are in a classroom or doctors office so that the information can trickle down to all generations of females!

Email: [email protected]

Website; www.menstrualmogul.com

Insta link: https://www.instagram.com/menstrualmogul/

Tiktok @menstrualmogul

Podcast: https://www.menstrualmogul.com/podcast

Fix your period - https://www.amazon.co.uk/Fix-Your-Period-Bloating-Moodiness/dp/0062937324

Stardust app - https://stardust.app/

Nuna app - https://www.nuna.ai/

28 app - https://28.co/

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

Ever pondered whether you should add a low-ticket offer to your customer journey but not quite sure if it's more effort than it's worth, if it will attract the right people, or even just how to get it running so it sells without much input from you?

This week, we're diving straight into that very topic— low ticket offers, using ads to sell them and whether it's a brilliant idea or best avoided for your business.

• Understanding Low-Ticket Offers: What exactly is a low-ticket offer, how it fits into your sales strategy, and why it could be a profitable addition to your business model.
• Strategies to Sell Low-Ticket Offers: 3 methods to sell low-ticket offers, including organically, using a Self Liquidating Ads Funnel (or SLO) and using the offer as part of a Lead Gen ad funnel - and the pro's & cons of each.
• What Influences the Success of a Low-Ticket offer Funnel: The key factors that can make or break the success of your low-ticket offer funnel, such as pricing strategies, offer & sales page testing as well as messaging, especially if you have fallen in to the 'warm audience trap'.
• Common Mistakes to Avoid: The common pitfalls and errors clients often encounter when trying to sell low-ticket offers, and how to avoid them.

So, if you've been mulling over the idea of low-ticket offers, consider this your friendly nudge to give this episode a listen.

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

It's time for a behind the scenes episode! Since I re-branded & relaunched my business back in June, there have been a lot of changes behind the scenes and I know that sometimes, hearing what other people are testing, experiencing and struggling with is just as useful as a new 'strategy' - so I wanted to share it with you!

• The 'post-launch' burnout which was a big lightbulb moment (or painful learning curve depending on your viewpoint!)
• What stripping back to the bare minimum taught me and how I'm making changes to stop doing the things I was able to drop
• The 5 things I've changed in the last 3 months including:
• outsourcing Instagram & working on my messaging with Rachel Pearson
• testing new lead magnets using Ads & using my £15/day Facebook Ad funnel
• looking at my boundaries with clients
• evolving my email sequences to stop the reliance on Instagram
• batching the podcast to stop my resenting the time it takes
• 2 things I'm focusing on having in place before Xmas to truly move towards more time & energy freedom

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

My own personal experience, and that of so many of my clients, is that starting, building and running a business and navigating motherhood are so intertwined. It's both the reason we want the flexibility and also the biggest challenge to achieving a version of success that makes it all worthwhile.

Suzy Olivier is committed to rewriting the narrative around what it takes to achieve success as a mother, so you can design your life and business to experience genuine success on every level - which meant she was the perfect person to have on the podcast to discuss this topic.

• Breaking the 'I'll take any money' mindset that often comes with starting a business when there's a baby in the house.
• The emotional weight of treating your business like it's another child—and how to mentally separate the two.
• How to roll with life's curveballs—like another little one on the way or a big move—while still keeping your business afloat.
• The non-negotiable role of boundaries and why we both admit to skirting them occasionally. 😅
• Identifying what tasks suck the joy out of you, and outsourcing them—be it in your home or your business.
• Scaling beyond £5k months without hitting burnout. 🚀

Suzy is a certified business coach, serial entrepreneur of over 16 years, military wife, and mother of 3. She combines all that lived in first-hand experience and expertise with her unrelenting optimism and overwhelming passion to help women realise their amazing potential and build the business & life of their dreams and genuinely enjoy the process without sacrificing time with their precious family.

If you want to find out more about Suzy, Instagram is the best place to find her https://www.instagram.com/mothersofenterprise/

If you'd like to book a free call with Suzy: https://academy.mothersofenterprise.com/time-money-call

Website: https://www.mothersofenterprise.com/

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

In today's episode, we're diving deep into the common misconceptions about email lists and the reality of how to truly convert subscribers into clients. If you've ever felt that despite growing your email list, you're not seeing a steady stream of clients, this episode is for you.

1. The Myth of the 'Steady Stream'

• The misconception about committing to email list growth equating to a consistent client influx.
• The pitfalls of solely relying on ad campaigns and regular emails.

2. Three Pillars of Email Conversion Success:

• Maximising the Impact: Learn how to get the most out of every resource and piece of content you produce. Remember Episode 5? We're building on that!
• The importance of downloading rates and creating engagement from the start.
• Curating a Personal Journey: Discover how to make your subscribers feel connected, known, and valued.
• The overlooked treasure of welcome sequences and their potential impact.
• Decreasing the Conversion Time: Accelerate the journey from subscriber to client. Are you utilizing segmentation?
• The transformative power of segmenting and focusing on active subscribers.

3. Real-life Case Studies:

• How tweaking email sequences can drastically improve engagement rates.
• Harnessing the power of podcasts and integrating them into the subscriber's journey.

4. Practical Action Steps:

• How to keep your email content fresh, relevant, and targeted.
• Strategies for segmenting your audience and providing exclusive opportunities.

• Episode 5: Creating a Lead Magnet that Attracts Ideal Clients

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

I asked Hannah to be on the podcast because I spent a day with her back in April and the work we did on my strengths and how they influence the way I run my business has had a big impact on decisions I've made since, including stopping my successful group programme.

Hannah is a 'Strengths based coach' and uses the Clifton Strengths test to inform the way she works with clients. You don't need to have done (or even heard of!) the test to get a lot from the episode.

• What is the Clifton Strengths test and why is it different to other tests?
• How your strengths can have a 'shadow side' and the impact this can have
• Examples from our own profiles, including the reasons I restarted the podcast, why I 'failed' at having a VA for so long and how Hannah's people pleasing was the key to consistency.
• How understanding my strengths has shaped recent decisions I've made to grow my business
• The impact of not using your strengths on your business and your health.

Hannah Miller is a proud teacher by trade and she's been involved in leading three start-ups, including her current business. She is what you call a “Strengths-Based Coach” which is NOTHING to do with weightlifting and everything to do with personality and preferences. She has been trained to give her clients the tools to really get to know themselves, what they do best, what their contribution is, essentially, what their STRENGTHS are so that they are armed to make the right decisions and build a life that works for them.

Website: hellosidekick.co

Insta: @hellohannahmiller

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected]