The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads

Are you feeling the summer slump in your business? Worried about keeping those sales flowing while you're busy juggling work and family time? In this episode, I'm sharing my cheeky little challenge that's keeping me focused (and my bank account happy) during the school holidays.

Here's what we're chatting about today:

- The accidental holiday sales boost that sparked my 42 in 42 challenge

- A sneak peek into my business model (because who doesn't love a bit of behind-the-scenes gossip?)

- How to leverage what you've already got to keep those sales rolling in

- My secret weapon for hitting sales goals without chaining yourself to your desk

- Why I'm already plotting to take all of December off (yes, really!)

You'll learn how to approach your summer strategy like a true Lionhearted CEO, mixing the right elements to create a business that works for you, not the other way around. Whether you're a seasoned pro or just dipping your toes into the world of passive income, this episode will give you the confidence to create a summer sales plan that's both delicious and profitable.

Ready to turn your summer from fizzle to sizzle? Grab your sun hat, pour yourself a cool drink, and let's dive in!

Keep your eyes peeled for my upcoming mastermind launch in September:

To get secret bonuses, join the waitlist here: https://sophiegriffiths.co/mastermind-waitlist

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: [email protected]

In this episode, we're diving into the three key strategies that my most successful clients share – and spoiler alert, it's not about having the biggest ad budget!

Here's what we're roaring about today:

🦁 Knowing Your Client's Journey: Discover why understanding how your clients actually buy from you is a game-changer for your marketing strategy.

🦁 Playing the Long Game: Learn why investing in a long-term, strategic approach to building your business ecosystem is crucial for sustainable success.

🦁 The Power of Truly Scalable Offers: Uncover the secret to creating offers that can handle explosive growth without burning you out.

I'm sharing real-life examples from my incredible clients, including:

• How we transformed a client's Instagram-driven business into a consistent, ad-powered revenue machine
• The step-by-step journey of building a digital product suite that's already seeing massive success
• How one client is generating £10,000 monthly from a single £97 offer (yes, really!)

Whether you're just starting to dip your toes into the world of ads or you're ready to take your existing strategy to the next level, this episode is packed with actionable insights to help you become the Lionhearted CEO you're meant to be.

Ready to stop being the bottleneck in your business and start roaring louder than ever? Pop on those headphones and let's dive in!

MASTERMIND:

Ready to create an ads powered business? I've got something brewing that you won't want to miss! Keep your eyes peeled for details about my upcoming mastermind launching in September. It's perfect for ambitious women ready to create an ads-powered business that's intentional, strategic, and truly scalable. Click here to join the waitlist.

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: [email protected]

Is the mere thought of Facebook and Instagram ads making you break out in a cold sweat? You're not alone! As the number one concern I hear from brilliant business owners like you, ad anxiety is real. But guess what? We're tackling it head-on today!

In this episode, we're breaking down:

• The 3 most common ad nightmares (and why they're more common than you think!)
• Why launching ads is just the beginning (think of it like having a baby – the real adventure starts after!)
• The power of running two ads (and the tiny tweak that makes all the difference)
• How to dip your toes back in without risking your biscuit budget
• The truth about ad spend control

Your 3 steps to ad confidence:

1. 💡 Start small: Begin with just £2-£10 per day
2. 💷 Take control: Set your budget and stick to it like glue
3. 🔍 Build your own evidence: See the results before scaling up

Remember, lovely, you don't have to dive back into the deep end. There are plenty of shallow ends to start in, from my Audience Builder course (cheeky plug alert!) to finding an ad manager who truly gets your business.

Ready to turn that ad anxiety into your secret superpower? Pop on those headphones and let's conquer this together, one cuppa at a time!

P.S. Found this helpful? I'd be over the moon if you could rate, subscribe, and leave a review. It helps other fabulous women find our Lionhearted community!

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: [email protected]

Fancy a behind-the-scenes peek at my recent birthday flash sale? Pop the kettle on and settle in, because I'm sharing all the juicy details of how I generated over £3000 in just 48 hours - without adding an additional work to my (already quite full!) plate!

In this episode, we'll cover:

• My year-long journey to creating a truly scalable offer (spoiler: it wasn't all smooth sailing!)
• The intentional strategy behind my Audience Builder course structure
• How I promoted the sale without relying on ads (and why my Sunday Instagram post was a bit of a flop)
• Four things I'd tweak for next time (because there's always room for improvement, right?)

Whether you're curious about running your own flash sale or just fancy a nosy into how another business owner does things, this episode is full of practical tips and honest reflections.

So, ready for a cozy catch-up and some business insights? Let's dive in!

P.S. I promise not to bang on about my birthday too much... but there might be mention of cake!

Interested in the Audience Builder Course? CLICK HERE

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: [email protected]

Work out your ideal ad budget and maximize ROI with this strategic approach!

Are you puzzling over your Facebook ad spend? You're not alone! In this episode, I'm tackling the budget question that would make me a millionaire if I had a pound for every time I heard it. Let's unravel the ad spending mystery together!

Here's what you'll discover:

• Why there's no magic number for ad budgets (and what to focus on instead)
• How to tailor your ad spend to different business goals and offer types
• The truth about launch ad budgets and why they might seem eye-watering at first
• My recommended starting points for engagement, lead gen, and retargeting ads

You'll learn how to approach your ad budget like a true Lionhearted CEO, considering factors like your offer price, audience size, and conversion rates. Whether you're just starting out or ready to scale your spending, this episode will give you the confidence to make strategic budget decisions.

Ready to transform your ad spend from a guessing game to a growth strategy? Tune in now!

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: [email protected]

Transform your ad strategy from Pinterest fail to showstopper with this simple recipe

Are you feeling like you're trying to bake a Facebook ad cake without a recipe? In this episode, I'm sharing the three key ingredients that will turn your ad strategy from a soggy bottom to a star baker worthy creation!

Here's what we're whisking up:

• The perfect campaign objective (no more hoping it'll rise on its own!)
• How to choose between warm and cold audiences (get the right temperature every time)
• My secret recipe for scroll-stopping ad creative (the cherry on top!)
• Tips to avoid common Facebook ad kitchen nightmares

You'll learn how to approach your ads like a true Lionhearted CEO, mixing the right elements to create a campaign that's both delicious and converts. Whether you're a baking novice or looking to add some extra flavour to your current strategy, this episode will give you the confidence to create ads worthy of a Hollywood handshake.

AUDIENCE BUILDER COURSE:

Ready to turn your Facebook ads from flat to fabulous? Pop on your apron, preheat your oven, and let's get baking!Finally stop throwing spaghetti at the wall and nail your ads with the Audience Builder Course: https://sophiegriffiths.co/abc

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: [email protected]

Discover How to Create Powerful Custom and Interest-Based Audiences for Your Facebook and Instagram Ads

Struggling to get your Meta ads in front of the right eyes? You're not alone, lovely!

In this episode, we're diving deep into the nitty-gritty of creating effective ad audiences in Meta Ads Manager. Here's what you'll discover:

• The two-phase approach to building your perfect ad audience
• 5 types of custom audiences you need to set up for warm audience targeting
• How to create interest-based audiences that actually work (including my favourite interests to use right now)
• The truth about lookalike audiences (and why they might not be right for you)
• My golden rules for audience size and setup to maximize your ad performance

Whether you're new to Meta ads or looking to optimize your current strategy, this episode is packed with actionable tips to help you find and target your ideal clients.

Ready to transform your ad targeting from guesswork to strategy?

KEY LINKS:

Audience Builder Course - CLICK HERE FOR ALL THE INFO

If you enjoy the podcast, here are some ways you can continue the conversation:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: [email protected]

Discover how to create a sold-out masterclass using Meta ads and the Superfan System for maximum conversions

Lovely listeners, are you ready to transform your September launch into a Taylor Swift-level event? Let's dive into my proven 5-step approach to creating a masterclass that not only fills seats but also seamlessly leads to sales!

Here's what you'll discover:

• Why starting your masterclass prep 3 months in advance is crucial for success
• How to create a golden thread from lead magnet to offer using the ROAR framework
• The secret to priming your audience with organic and paid content
• My ideal timeline for running masterclass ads (and why longer isn't always better)
• How to structure your masterclass to naturally lead to your paid offer

You'll learn how to turn your masterclass into a powerful client attraction tool, just like we did for a recent client who achieved a 35p cost per lead and over 2,200 attendees! Are you ready to say goodbye to launch anxiety and hello to a stress-free, high-converting event?

Tune in now, and let's set you up for a September launch that feels more like a celebration than a guessing game!

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you!

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Discover Proven Instagram Strategies to Attract, Engage, and Convert New Followers into Loyal Superfans

Is your Instagram profile giving new followers the cold shoulder? Time to roll out the red carpet!

In this quick-fire episode of Lionhearted CEO, I'm sharing a game-changing strategy to transform your Instagram grid from 'meh' to magnetic for new followers.

Here's what you'll discover:

• The crucial mistake most businesses make with their Instagram grid (and how to fix it)
• Why your bio isn't enough to hook new followers (and what you need to do instead)
• The 9-post challenge: A simple strategy to make your profile irresistible to newcomers
• How to create content that speaks directly to cold audiences (without alienating your current followers)
• Quick tips to make your reels and live videos more accessible to first-time viewers

Plus, I'm sharing my top tips for welcoming new followers into your community and turning them into superfans.

Whether you're just starting out on Instagram or looking to level up your social media game, this episode is packed with actionable strategies you can implement today.

Ready to turn your Instagram profile into a superfan-generating machine? Tune in now and let's optimise your social media for explosive growth!

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you!

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Discover How to Break Free from Being Your Own Growth Ceiling and Scale Your Service Business with Sustainable Strategies

Do you find yourself:

• Constantly juggling client work, barely finding time to breathe?
• Saying 'yes' to projects even when you're already swamped?
• Struggling to hand over tasks because 'no one does it quite like you'?
• Dreaming of scaling but can't see how when your calendar's already full?

If you're nodding along, you might be the bottleneck in your own business - and you're not alone, lovely!

In this open and honest episode of Lionhearted CEO, I'm pulling back the curtain on my six-month podcast break and sharing how I transformed from being the bottleneck in my business to embodying true CEO energy.

Here's what you'll discover:

• Why a successful service business doesn't always equal a scalable one (and how to change that)

• The real challenges of creating scalable offers when you're already at capacity

• My four-step plan for breaking free from being the limit to my own business growth

• How slowing down counterintuitively became the key to scaling up

• The game-changing mindset shifts that helped me step into my Lionhearted CEO role

Plus, I'm sharing my biggest takeaways from this transformative period, including why it's okay (and sometimes necessary) to completely restructure your business model.

Whether you're feeling trapped by your own success or ready to scale without sacrifice, this episode is your blueprint for sustainable growth.

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you!

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn