The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads

The summer holidays and how to navigate the change in routine, kids at home, more people away and the inevitable (or perhaps not!) dip in income has been a hot topic of conversation for Sophie with her friends, in her mastermind, with her coach and for clients for the past few months. In this episode, she opens up those important conversations and how they have shaped the way she looks at the summer and the impact on her business, and life.

• Current situ - where Sophie is at with the summer holidays at the moment
• How seasons of life and business impact summer holiday decisions
• Triggering conversations and judgement
• Ideas on structuring your business around the summer holidays
• 'Will I regret working?' vs 'I don't want to spend 7 days a week with my kids'
• Reviewing & planning for next year (already!)

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

🌟 Ready to uncover the mindset shifts that can skyrocket your business growth? 🌟

In this episode of LionHearted Marketing, Sophie teams up with her mindset and strategy coach, Rebecca 'Bec' Haydon, to dissect the entangled world of money mindset, feeling safe in your business, and the hurdles that keep you stuck from reaching your next financial level - at any level.

💡 Money Mindset: How your money mindset could be impacting your business? We particularly focus on feeling comfortable but you're not seeing the growth you want. Plus, Bec shares an exercise to do to identify where your money mindset beliefs come from and how to let them go.

💡 Trust, safety & comfort: What does 'feeling safe' in your business feel like? How do you learn to trust yourself and your decisions? How to create 'energetic minimums' to allow yourself to hold more money.

💡 Strategy and Mindset: They go hand in hand and as we grow, we can focus on new strategies but not up level our mindset. We talk about what that feels like and how to move through the discomfort and make the next level 'normal'.

💡 Bec's business growth: Bec shares how she has grown her £20k+/m business primarily using Instagram. She has recently launched a membership and talks about how that has prompted her to look at her strategies and it starting to use Facebook ads.

💡 Top 3 Takeaways: Sophie shares the three pivotal lessons she's learned from Bec that have impacted her business growth.

🔥 Whether you're feeling stuck or striving to reach a new financial milestone, this episode is jam-packed with transformative insights and actionable advice.

Rebecca is a Mindset Coach and Business Mentor, with a Masters in Hypnotherapy and NLP & Keynote Speaking. She guides her clients to rewire their subconscious thoughts and create powerful behavioural changes so that they can reach their most mind blowing visions and goals.

Her real passion, specialisation and focus is helping ambitious female entrepreneurs grow their business to multiple 5-figure months with so much ease, unlocking their highest level performance, build massive self-trust and step into the identity of the woman who is living a life full of experiences with regular travel and running a business that actually feels sustainable and safe.

Website: www.rebeccahaydon.com

Insta link: @_rebeccahaydon_

Podcast : https://pod.link/1500633637

CEI Quiz :

Find out what YOUR unique profile is so that you can operate your business based on you. https://www.rebeccahaydon.com/cei-quiz-sign-up

Membership :

The exclusive monthly membership for high-achieving entrepreneurs ready to achieve success and unlock their business growth through mindset work and hypnotherapy: https://www.rebeccahaydon.com/higher-self-society

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

In today's show, we're diving deep into the world of lead magnets and uncovering the leaks that might be hindering your success. Join Sophie as she explores three crucial leaks and how to fix them to supercharge your marketing strategy.

💧 Leak 1: Crafting the Perfect Message Sophie shares her expert insights on tailoring your lead magnet messaging to attract your ideal clients when using Facebook and Instagram (Meta) ads. Learn how to avoid the common mistake of having a vague lead magnet that doesn't resonate with your target audience.

💧 Leak 2: Going Beyond the List Having ideal clients on your email list is just the beginning. Discover powerful strategies to increase the likelihood of lead magnet downloads and create a warm welcome sequence that brings them into your world and provides valuable data about their interests.

💧 Leak 3: Testing and Next Level Strategies Before diving into advanced tactics like using Meta ads for Masterclasses and low-ticket courses, it's essential to organically test your approach. Sophie reveals the strategy to ensure you don't leak money and set yourself up for success.

Don't miss this opportunity to plug the leaks in your lead magnet journey and take your marketing to the next level. 🦁

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

Former BBC news correspondent and author turned Storytelling and messaging mentor Colette McBeth joins Sophie in this episode all about how to effectively use storytelling to connect and convert clients in a way that feels easy, aligned and empowering.

Here's what you can expect from this episode:

💡 Discover why storytelling is essential for building connection and engaging your audience. 

💡 Uncover the power of your own story and how to incorporate it into your messaging. 

💡 Learn how to craft relatable stories that resonate with your ideal clients that are 'brain friendly' and so much easier than content pillars. 

💡 Find out how to make your offers and services more desirable through storytelling.

Plus, we talk about: 

🦁 Ads vs organic - do you need both?

🦁 Behind the scenes: How Colette has used ads to grow her business (inc when she thought she'd lost £5k!).

🦁 Where to start if you want to use the power of stories in your business

Colette McBeth is the trusted storytelling and messaging mentor to 100s of women who want to reach more people, more powerfully without ever pretending to be someone they're not.

She's also the author of 4 thrillers that have been published all over the world and she spent 10 years as a BBC TV news and political correspondent.

Facebook Group: https://www.facebook.com/groups/bigvisibilitylounge

Instagram: www.instagram.com/colettemcbethstorytelling

Core story blueprint: https://colette-mcbeth.mykajabi.com/the-story-club

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

Ready to uncover the secrets of creating joyful, repeatable customer journeys that consistently convert new clients? Well, you're in for a treat!

In this week's episode, we're diving deep into the power of customer journeys and the practical strategies you can implement to take your marketing, and business, to the next level.

🔎 Gain Clarity: Discover how to analyze your existing marketing and identify the gaps and missed opportunities in your customer journey.

🚀 Small Changes, Big Impact: Learn how making relatively small adjustments can have a significant long-term effect on your business growth.

💡 Flip the Funnel: Explore a fresh perspective on your marketing funnel and see how viewing it as a customer journey can revolutionize your approach.

💌 The Art of Connection: Understand the importance of nurturing your leads and building meaningful connections at every step of the customer journey.

📈 Predictability & Reliability: Find out how data, automations, and Facebook ads can make your customer journey more predictable, enjoyable, and ultimately, more successful.

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

I love recording episodes with people I have worked with and if you've listened to episode 1, you'll know that working with Gemma has had a big impact on my business over the last year.

Gemma is an expert in helping service providers create world class group programmes and enrol into them month on month (aka 'evergreen) so they can scale their business, without burning out.

In this episode I really wanted to explore the key elements moving from working with clients 1:1 to creating a successful evergreen group programme.

We cover:

• Is a group programme right for you?
• The number 1 thing you need to do if you want to successfully grow a group programme
• Gemma's experience of using Ads to grow her business, including her Ad costs for an online event where she made £50k
• The impact my group programme, Bloom, has had on my business as well as why I'm pausing it.

This episode is for you if you have been pondering whether you should be starting a group programme, have already got one and are struggling to get clients signed up or get them the results you know are possible or even if you have a lower priced membership or currently run a launch model and are struggling with the burnout of endless launches!

Gemma is an expert in helping service-providers transition from a fully-booked 1-1 service into a group programme they can enrol into month on month without launching.

As a former teacher, Gemma geeks out on curriculum design and helps her clients design world-class learner experiences so they can get results, without all the 1-1 time.

With her strong background in email marketing and sales without launching, Gemma’s approach to marketing is relationship-focussed so you can make money without any of the manipulative ‘buy now’ pressure.

If you want to find out more about Gemma, the best place is:

In her Facebook group: Gemma Gilbert’s Scaling With Group Programmes (prev. Mummy's Got Clients)

Or download her free guide: How To Fill Your High-Ticket Group Programme Without Launching

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

This is an episode with me, Sophie, spilling the beans on the 3 big moves I've made in my business in the 3 months since I last released an episode.

The last few months have been a time of big change, personally and in my business, and I can't wait to share some of what's been going on.

Big Move 1: Rebrand my entire business (including business name!). How did it come about? Why couldn't I just evolve the previous brand? Who has helped me?

Big Move 2: Big changes to my services. Stopping my very successful group programme (Bloom). Being guided my client requests. Overhauling my services just 1 week before relaunching my new website.

Big Move 3: Investing in support (big time!). What I've invested in. What I'd invest in again - and what I wouldn't. My plan for the next 6 months.

Join me every Tuesday for more LionHearted marketing to help you navigate those big moves, stay focused on your goals and ultimately, take your business to the next level.

Previous podcast episode talking through my tricky 2022, an ADHD diagnosis and how I rebuilt my business from scratch - Episode Details

For my rebrand I've worked with, and highly recommend:

Graphic Designer: Kayleigh Lloyd - lloydcreative.co.uk

Website Designer: Hannah - shinyhappy.digital

Website Copywriter: Sarah Ellis - sarahelliswrites.co.uk

Hester Barnes Brand Photograher: hesterbarnesphotography.com

Dubsado: Toyah Wilcox: thebusinessbean.com

The coaches that have made a huge difference to my business are:

Mindset Coach: Bec Haydon - rebeccahaydon.com

Evergreen Programme Coach: Gemma Gilbert - gemmagilbert.com

Messaging & Storytelling Coach: Colette McBeth

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

In the 3rd and final episode of the Branding mini series, Helen and I talk about visual branding. This isn’t an episode that is going to tell you how to create a great social media graphic or what fonts to use. This is much more about how we convey our brand to potential clients, from messaging and the language we use to the feel our brand invokes when people look at our social media and website.

If you’ve always ‘made do’ with a simple logo, brand colours and some social media templates, but it’s starting to feel a bit disconnected and like it doesn’t represent your business, or you spend hours on Canva trying to make things ‘work’ and want to develop a more cohesive brand look and voice - this episode is for you!

• Why branding is more than a font, colours and a logo (and what is really needs to include)
• When to invest in support with branding (and not to)
• The issue with using Canva for your branding
• How having a clear brand can decrease your mental load and increase your sales
• The ways your brand can attract dream clients (and repel ‘less than ideal’ clients!)

Domestika course: Click here

Instagram: @mum_folk

Website: Mumfolk.com

Helen is a Brand Strategist, Creative Director and Founder of Mumfolk Studio - a Branding Agency for mums with creative, fashion & lifestyle businesses looking to stand out and make an impact. She’s designed for brands such as Whistles, The Bodyshop & Nobody’s Child before setting up her own studio in 2017 after having her first child. She helps mums in business gain brand clarity, magnetise the right clients and customers and build brand momentum. She’s also a Coach & Mentor for Brand Designers and featured Instructor & course collaborator for global teaching platform Domestika.

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

The second in our 3-part branding series, this episode delves in to personal brands with Rachel Pearson. Whether you think you do or not, you have probably created a personal brand whilst growing your business and this episode is all about being more intentional about how you develop and use it to grow your business.

We’re not talking about becoming an Influencer. We’re not talking about having to share every detail of your life - in fact we actually talk about sharing less but it having more impact. It’s a great episode to think about your business as a whole and how your personal brand is infused in to every element (so you may as well make it intentional!)

• What is a personal brand and do all businesses need one?
• 3 ways to start using your personal brand in your business (especially your marketing)
• Why Sophie has really bright colours for her branding (hint: it’s relate to personal brand!)
• How you interact with your clients or your customer service policy is linked to your personal brand
• How to get clear on your personal brand and using it in your business.

Website: https://iamrachelpearson.com

Instagram: @rachelpearson.co

LinkedIn: Rachel Pearson

Rachel is an ex luxury marketing executive, agency owner and now accredited Business coach and mentor. 

Having launched multiple brands from conception to market in her 15-year career (hands down her best project so far has been launching a luxury airline with the team behind UBER…in a pandemic.), she knows that the quickest way to growth and fulfillment in business is by staying true to your values and yourself. 

Rachel passionately believes that there’s no ‘right’ way to build your business and works with women who are ready to do things their own way.  

She now focuses on helping coaches, consultants and service providers to stand out online with authority positioning, messaging and aligned sales so that they can attract high-value clients and sustainably grow their business.

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

In the first in a 3-part branding series, I speak to Vicki Knights about branding photoshoots and how you can make the most of them - even if you haven’t had a professional photo taken since your wedding day!

Vicki is a brilliant guest and we talk about common concerns and questions about branding photoshoots (including what to do if you’re worried about a double chin like I was!) as well as the beliefs and fears lots of us have about being visible in our business and how that can hold you back (and what to do it about!).

• Why you need to show your face in your business (yes, even if you have a product business)
• How to overcome your concerns/ fears about the shoot
• Being more visible in our business and how professional photos can help
• Finding the right branding photographer for you
• How to prepare for a branding shoot
• What to do with your photos once you have them

Free guide: 8 ways to get visible in your business with confidence

Instagram: @vickiknights.branding

Website: vickiknights.co.uk

Vicki Knights is a visibility strategist and one of the UK's leading branding photographers. With well over a decade of experience, she has helped hundreds of entrepreneurs to show up with confidence with her magnetic brand photography, 121 training and her Visibility Retreat. Her work has been featured in publications around the world including Vanity Fair, Cosmopolitan, Forbes, The Telegraph and The Guardian.

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] Email me here: [email protected]