The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads

This is the first in a 3 part series to help parent and baby brands use June & July to get prepared, including automating key processes to keep the business working (even when you're not), decide your key goal and make sure you know exactly what you are doing when you start back in September.

In this episode we look at 3 things you need to do *right now* to kick off your planning and get clear on:

• how much time you currently have to work on your business over summer and how much time you need - how do you bridge the gap?
• what your goal is - maintain sales or keep this business active to build a warm audience for Sept
• what are the non negotiables you need to get done over summer - and what happens if they take longer than you have

KEY LINKS:

FREE PLANNER:

To help you work through the actions in the episode, and make a plan for the summer holidays, I have created a workbook and schedule planners:

Download them here

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

With a never ending to-do list, email marketing can be one of those things you don’t quite get around to doing. Or maybe you do it for a few weeks and then life gets in the way and it tails off. Well, what if all the key emails were automated? The ones that build a relationship with your potential customer. The ones the nudge someone who has been on the fence in to buying from you. The ones that have people hitting reply because the can’t help but tell you what they think! Eman is email conversion strategist and copywriter and this episode is packed full of practical tips and information on 3 automated sequences every business needs to have set up!

• What on earth is an automated sequence and why do I need one?
• How to use content you already have to create killer emails.
• How to get people to engage with your emails, reply and buy!
• Why an abandon cart sequence isn’t just for ecom businesses
• Practical tips - how many emails to send, how frequently to send them and what themes to use in each!

Eman Ismail is the person to call when you want to make money from your emails. As an email conversion strategist and copywriter, she helps 6+ figure online business owners and ecommerce brands fire up their conversions, evergreen their sales and turn fans into Superfans.

WEBSITE: www.inkhouse.org.uk

INSTAGRAM: @emancopyco

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

Here’s what I’ve noticed about growing a business:

You can know everything you need to be doing to effectively market your services but doing it is really hard.

No amount of content consumption changes this. And that’s the temptations isn’t it, to learn more, watch more, listen to more people. 

And the problem with this? It’s easy to get it wrong. It’s easy to lose hours on ineffective marketing, attempt a million different tasks and not do any of them that well and be thwarted for weeks at a time by procrastination and overwhelm.

After many conversations and working with over 150 businesses in the last few years, I have noticed 3 core problems stopping you from getting the sales and give you endless overwhelm and make you second guess yourself.

In this episode I share those core issues and give you 4 actions to take to start moving forwards.

• You need to get in front of more people - but work out what that looks like for you depending on the answer to a very important question (which I tell you in the podcast, obvs).
• You can’t stay consistent if you try and do everything yourself. Fact. If outsourcing isn’t an option yet, then automation is what you need to do. I share where to start and 3 core automations you need in place BEFORE the Summer Hols.
• You’ve put all your eggs in the Instagram basket, and the basket has a hole in it (does that work as a metaphor?!). I share why you are not alone and practical step to moving building other baskets (aka doing things that are actually going to bring you sales).
• If you know you need to get your sh!t together and grow your business, but can't seem to actually take action - the Bloomin' Marvellous Marketing Academy is HERE - whoop! Listen for more info or click the link below and I'll send you the details!

PR Episode with Pippa: ‘Can small businesses really do their own PR?’

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

Instagram evolving into a platform that prioritises video has been a tough pill to swallow for those of us who love taking beautiful photos or want to convey our message in the caption. But if you want to use it to grow your business, you need to get onboard with video, and quick.

It doesn’t have to be complicated and after we chat through why Reels (and Stories) are so important on Instagram, Danielle shares lots of great tips on how to get over ‘the fear’ that comes with being more visible as well as tonnes of practical advice on quick and simple Reels that won’t take you all day.

• Why video is key in 2022 (especially on Instagram)
• Practical tips to getting started with video, especially if you are nervous about showing your face
• Simple tips to making Reels (that don’t take all day)
• Danielle’s number one tool for creating quick and simple videos

Danielle graduated (a fair few years ago) with a degree in media studies, and worked as a primary school teacher before freelancing as a social media manager. She now combines all three in her business Videos Undifficulted, helping small business owners and freelancers start conversations with video, no matter their level of skill or experience.

KEY LINKS:

WEBSITE: www.daniellebayes.com

INSTAGRAM: @videosundifficulted

TIKTOK: @videosundifficulted

Get Danielle’s free download "4 easy and engaging videos to make with Canva"

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

Spoiler alert: I love creating a plan (with multi coloured pens and a new notebook ideally!) but I almost never stick to it! Since running my own business it’s been a bit of an issue. Well, until I realised that initially all I needed to do was: one thing that bought new people in to my world, one thing that nurtured them and one thing that converted sales. Then I shared my simple plan with clients and I realised it’s a pretty effective way of getting sh!t done! So this episode shares my simple method and how you can use it in your business.

• The To-Do List of Doom and why it’s stopping you moving forward
• How I built a marketing plan I actually stick to
• 3 core marketing activities you need to be doing every week (and my advice from testing them myself!)

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

Whenever I talk to people about TikTok it feels like TikTok is just one step too far in marketing their business. There are so many changes to Instagram ALL the time, it’s hard enough keeping up with one platform, never mind starting a new one from scratch. AND its all video - no thanks.

In this episode we chat to Penny about TikTok and why, if you can get your head around it, it could be a total game changer for your business.

• How TikTok is similar and different to Instagram
• Will I find my ideal clients there, isn’t it for teenagers?
• How to work smartly so you can do Insta and TikTok with loads of extra work
• Practical tips and accounts to follow to get started
• Common mistakes (and how to avoid them)

Penny is the owner of social media agency @barbrusa_social. Specialising in teaching fun-loving, lifestyle brands to create personality-led content for TikTok and Instagram. Her goal is to give you the skills, confidence and mindset to produce effective short-form video fast, without eating into your busy day. With more than six years of experience working in content, design and social media, Penny can help you to raise brand awareness, connect with new audiences and boost your monthly revenue. And - best of all - you’ll have a blast doing it.

WEBSITE: www.barbrusa.com

INSTAGRAM: @barbrusa_social

TIKTOK: @barbrusa_social

Sign up to Penny’s email list for more tips on TikTok

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

If you feel like you are doing all the things to market your business but you still aren’t getting the sales, this episode is for you! I take you through where your business might be ‘leaking’ customers and how you can stop the leaks and start to keep more people in your funnel and therefore buying from you.

• Why understanding the numbers is so important
• What could be stopping new people from joining your cold audience
• Why your email welcome sequence is so key
• You website holds the key to getting more sales so you need to know it inside and out - I share how to get familiar and the common issues
• The 3 reasons you’re getting so many abandon carts and what to do about it

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

If you’ve ever thought working with influencers could be a good idea for your business but you’re intimidated of approaching them, worried it will cost thousands, scared you’ll send products and never get anything back for it - this episode is for you!

Vicky helps businesses to harness the power of influencer marketing without huge budgets and in this episode she breaks it down in to easy steps you can follow to get started.

• What exactly is an ‘influencer’ and how do you find them
• The first step to working with influencers
• Creating long term relationships
• How much do influencers charge and what do you get for the fee?
• The difference between influencers and content creators.

Vicky has 20yrs experience in B2C marketing, and before launching Lemonade Social in 2018, spent 5 years working in the Creative Solutions team at the London Evening Standard, working with brands including British Airways, Starbucks, and Andrew Lloyd Webber Productions. Prior to her role at ES, Vicky worked for a film partnerships agency, working on above and below the line media partnerships and promotions. Her clients included Walt Disney Studios and 20th Century Fox. Vicky now specialises in organic social media management and influencer marketing and has managed social media campaigns for Celebrity Mum / Dad of the Year sponsorship, Instagram Story brand takeovers and new product launches.

WEBSITE: www.lemonadesocial.co.uk

INSTAGRAM: @lemonadesocial_

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

This week we’re looking at 3 ways you can use Facebook Ads to amplify your organic content and get the maximum impact for your business!

PLUS I share details of my group programme for the first time and how I can help you master your marketing (and stop the overwhelm!).

• Getting more engagement on your social media strategically (i.e. without boosting 😉)
• How you can increase the amount of people on your email list using Ads
• Why video views should be a campaign that everyone should be thinking about as a long-term strategy.

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

Know that email is the way to go but love the way your audience interacts with you on Instagram?

In this episode we talk to Kelly, an email sales coach, about why email is important but so many businesses resist doing it! Packed full of practical tips as well as easy strategies to get started - if you are wondering how to improve (or start!) emailing your list, make sure you listen!

• Why is email marketing so important
• If you are wondering what’s a good open rate? We talk through key stats to measure and how you know if it’s working.
• Why getting engagement is as important on email, as it is on Instagram (and how to get it!)
• Practical tips to get started
• Common mistakes (and how to avoid them)

Kelly has over 13 years’ experience in digital marketing. She’s passionate about helping business owners to generate consistent leads and revenue through email marketing, allowing them to step away from socials and make more sales! As well as copywriting email campaigns for her clients, Kelly teaches email marketing via her signature group programme, Electric Email, and her free Facebook group (From Spam to Wham!). She likes to drink Yorkshire tea (2 cups in the morning, please) and can be found wherever music is playing which includes at her local gym, where she won't be breaking any records but will definitely be breaking into a sweat.

WEBSITE: www.cheerupmarketing.com

INSTAGRAM: @cheerupmarketing

FACEBOOK GROUP: From Spam to Wham

Download Kelly's free guide: 10 Subject Line Tactics to get your Emails Opened

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected]