The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads

Yes, it might be unusual for an Ads strategist to be talking about way to grow your audience WITHOUT using Ads!

But I firmly believe that to get the most from Ads, you need a strong foundation to start from, and that includes having tried and tested organic strategies to grow your audience.

• Key social media strategies that you can use that don't involve Reels (or competitions!)
• Service based businesses: how to build trust with large groups to bring them in to your world and help them buy from you.
• Ecom businesses: creating ways to use other peoples audiences to grow whilst adding value.

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

This episode is all about PR and how small business can make it work for them (without a little black book of contacts!).

Pippa teaches small businesses to do their own PR with INCREDIBLE results and she shares with us the key principles she teaches, both in terms of strategy and mindset.

• What PR actually means for a small business
• The barriers to small business owners doing their own PR
• How to create a practical plan to get you started to do to get started
• Integrating PR in to your overall marketing strategy
• What makes some small businesses so successful at PR?

Pippa Goulden is a small business PR expert with over 15 years working in PR and nearly 2 years editing a successful consumer magazine, so she’s worked on both sides of the media fence. Pippa is on a mission to help small businesses use PR to grow their business, build their brand and drive sales. Pippa has a DIY PR membership and works 1-2-1 with small businesses to give them the knowledge and confidence they need to get the results for themselves.

WEBSITE: www.theprset.com

INSTAGRAM: @pippa_the.pr.set

Download Pippa's free worksheet to see if you are PR Set: Six Ways To Get Your Business PR Set

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

This episode is all about looking at the foundations of your business to see if you are ready to start running Ads.

If your foundations are shaky, your Ads are going to cost more and be less effective, so it’s really worth taking the time to check you have everything in place, before you start Ads.

I run you through the 5 key elements you need to look at, and if you aren’t quite ready, how you can get it sorted so you can get started!

• You need to have a proven product or service. If you don’t. I share way way to start getting sales quickly, before you invest in Ads.
• Do you have a warm audience? Should you use Ads to warm up your audience?
• A website that converts is KEY. I share the metrics you need to be looking at and some quick wins you can check and improve straight away.
• The pixel, cAPI and domain verification… if needs to be done, get help if you can’t/don’t want to do it yourself.
• Imagery is key, make sure you have a variety of style to give you options to test.

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

Want to know what the key retail trends for 2022 will be?

After a bumpy start to this year, many businesses are wondering what 2022 has in store, and what that means for their business.

Relevant for both product and service businesses this episode is packed full of practical strategies and useful insight to help you kickstart your 2022 sales.

In this episode Catherine talks about:

- 5 ways you can navigate the current consumer mindset (including pricing, the key reasons people will still buy and looking at your business model)

- What this means for your business

- The key actions you need to take as we move into the 2nd quarter

Catherine is a small business retail expert, founder of The Resilient Retail Club, a Forbes.com contributor on the subject of starting and scaling a product business, a judge of the Good Retail Awards, on the Editorial Board of Modern Retail, featured as an expert commenter in national newspapers and radio, and a frequent writer and speaker on the retail industry at various trade shows and industry-led events across the country.

@resilientretailclub on Instagram

Catherine 's Website

Free workshop: Grow your Sales in 2022

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

Final of a 3 part mini series about (what I like to call) the P.M.T Approach. It’s all about getting your marketing in front of the right people, with the right message at the right time – see what I did there 😉.

This episode is all about the importance of the right timing when getting the right message to the right people.

• The most Important timing consideration with your cold audience
• How long does your warm audience stay ‘warm’ for? (and how to keep them warm!)
• Someone makes a purchase (hurrah!), do you still serve them Ad’s?
• The key audiences when you have a sale or are launching a new product (and why timing is key!)

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

Second of a 3 part mini series about (what I like to call) the P.M.T Approach. It’s all about getting your marketing in front of the right people, with the right message at the right time – see what I did there 😉.

This episode is all about the right ‘message’ to move your audience through your funnel (and towards purchasing!)

• Why you need different messaging for different parts of your audience
• Examples of copy to use in your Facebook Ad’s at each stage
• How your pricing will determine your messaging goals
• When to be direct and ask for the sale, and when to build awareness of your brand
• 3 strategies I use to nudge people who have ‘Added to cart’ or are close to purchasing over the line!

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected] 

First of a 3 part mini series about (what I like to call) the P.M.T Approach. It’s all about getting your marketing in front of the right people, with the right message at the right time – see what I did there 😉.

This episode is all about ‘people’ or often what I refer to as different audiences (but that wouldn’t work for the acronym).   

• The 4 key audiences all businesses need to be thinking about including in their marketing
• How to think about your ‘funnel’ so it helps deliver consistent sales
• Why you need a flow of people through all stages of the funnel
• Who is in each of the 4 audiences and how do you find them using Ad’s
• How Ad’s and other marketing can work together (especially if you have a limited budget)

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: [email protected]