The retail media gold rush is getting crowded, and Criteo’s role is being tested. ADWEEK’s Kathryn Lundstrom unpacks the battles ahead in one of digital advertising’s hottest sectors.

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Michael Jordan hasn’t played in two decades—but the Jordan Brand he built is turning 40. We explore how Nike is keeping it relevant in a world where most Gen Z fans never saw him play.

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Brooke Shields did it in the ’80s. Sydney Sweeney did it in 2025. We compare the ad playbook then and now—and how American Eagles' “Great Jeans” campaign became a Rorschach test for the American psyche.

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Can anyone topple Nielsen? We break down TV’s biggest (and nerdiest) turf war. For a while in 2021, the longtime ratings king looked vulnerable—inviting challengers like VideoAmp, iSpot, and Comscore to step up. But now, Nielsen is reasserting its dominance. We explore how the measurement landscape is shifting, who’s gaining ground, and why a multi-currency future might be harder than it sounds.

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As X pivots to AI and WPP bets on a systems exec, we explore what Linda Yaccarino’s departure and Cindy Rose’s arrival mean for the future of marketing leadership.

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Can a single deal between streaming frenemies redraw the streaming power map? Roku’s partnership with Amazon could transform connected TV, shaking up rivals like The Trade Desk, Walmart, Google, and LG. It’s a clear win for Amazon—but is Roku gaining scale at the cost of control?

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The Cannes Lions wants to honor creativity. But in 2025, it also honored fabrication. We investigate the fallout.

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Thousands of jobs gone. Decades of prestige, erased. What really killed The Mill? We go inside parent company Technicolor’s mismanagement and hidden debt, and the talent drain behind one of the production and VFX industry’s most shocking implosions. Plus: what it all means for the future of VFX and ad production.

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Holdcos promise prestige, but are they killing creativity? We unpack ADWEEK’s exclusive survey about staffer satisfaction at big agencies, and hear from ex-employees who’ve gone indie for good.

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Behind the rosé and rooftops, Cannes 2025 laid bare a deep anxiety in advertising. With AI unease and retail media consolidation looming, Cannes became ground zero for creative one-upmanship. We break down the land grab, the ad tech wars, and the award season drama.

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