AdTech AI Files

By Steven Ohrnstein

Byte Size AdTech Insights for Those of Us Who Live in an AI World For AdTech marketers navigating the intersection of AI, Measurement, and CTV, this podcast delivers byte-sized insights to keep you a... more

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about AdTech AI Files:

How many episodes does AdTech AI Files have?

The podcast currently has 31 episodes available.

AdTech AI Files episodes:

February 28, 2025 #1 | Lift and Incrementality Explained
Title: Marketing Metrics That Matter: Incrementality & Attribution Truths
Description:Not all performance metrics tell the real story. In this episode, I break down why incrementality should be your North Star, how misleading attribution inflates ROAS, and why true business growth comes from measuring real impact—not just nice-looking reports. If you’re focused on driving real results over vanity metrics, this one’s for you.
#MarketingMeasurement #Incrementality #AI #AdTech #Attribution #GrowthMarketing #MarketingStrategy

Based on LinkedIn and X post
Credit to NotebookLM for creating incredible technology.
...more
18min

FAQs about AdTech AI Files:

How many episodes does AdTech AI Files have?

The podcast currently has 31 episodes available.