In this episode, our host Dal sits down with Tony Marlow (Chief Marketing Officer at LG Ad Solutions) to discuss Connected TV and how viewership is shifting.

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During the conversation, they discussed:

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✅ Tony's career and his journey to being CMO.

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✅ The evolution of Connected TV.

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✅ LG's ad solution and what makes it unique.

In this episode, our host Dal sits down with Bichoï Bastha (Chief Revenue & Business Officer at Dailymotion) to discuss the evolution of Dailymotion as a business. 

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During the conversation, they discussed: 

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✅ The history of Dailymotion and how it's evolved as a business.

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✅ Dailymotion's key differentiator and how it competes with sites like YouTube. 

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✅ How they built their AdTech platform. 

In this episode, our host Dal sits down with Clare Ritchie (SVP Global Head of Programmatic & Inhousing at Omnicom Media Group) to discuss the complexities that exist within the advertising industry.

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During the conversation, they discussed:

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✅ Clare's journey into the advertising industry (from print to digital)

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✅ The vital role of agencies to help simplify that complexity.  

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✅ Advice for newcomers into the advertising industry.

In this episode, our host Dal sits down with Bharat Khatri (Chief Digital Officer, APAC at Omnicom Media Group) to discuss the opportunities that come out of cookie depreciation. 

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During the conversation, they discussed:

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✅ The similarities across the APAC region. 

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✅ The shift across the industry to attention metrics. 

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✅ The opportunities of cookie depreciation. 

In the latest episode of the AdTech Heroes podcast, our host Dal sits down with Alex Thomas (Brand & Safety at groupM) to discuss the Metaverse and what it means for brands. 

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During the conversation, they discussed:

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✅ The definition of the "Metaverse" and how we've got here (Web 1.0, Web 2.0 & Web 3.0)

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✅ The types of activations brands are using in the Metaverse.

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✅ Brand & human safety in the Metaverse.

In the latest episode of our AdTech Heroes podcast, our host Dal sits down with Seun Odeneye, Manager Director at Matterkind, to discuss how he's helped build their programmatic team.   

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During the conversation, they discussed:  

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👉 Seun's rise in the agency world.  

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👉 Attracting and retaining top talent.  

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👉 His advice for building a successful programmatic team.

In the latest episode of our AdTech Heroes podcast, our host Dal sits down with Vin Paolozzi, Chief Investment Officer at Kinesso, to discuss the relationship between people and technology - in the context of AdTech. During the conversation, they discussed:  

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 🤝 The importance of building trusted relationships with partners.

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✅ Consolidation of AdTech solutions to give people a more central view. 

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Want to check out Seedtag?   

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Website: https://www.seedtag.com/

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LinkedIn: https://www.linkedin.com/company/seed...  

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Listen on-the-go:  Spotify: https://spoti.fi/3CbR1UI

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Apple Podcasts: https://apple.co/3T2V38q

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 #ContextualAdvertising #DigitalAdvertising #Seedtag

Did you know that a flight from London to Boston and back has the same carbon footprint as one million video impressions. 

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Crazy, right? 

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Which is exactly why for today's episode, we're talking about sustainability in the adtech world and how companies like Scope3 are trying to make ad delivery a more sustainable process.

How has OOH advertising changed over the last decade? 

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Well... one *major* way it's changed is the introduction of programmatic. 

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It's completely changed the way brands/agencies approach this channel and created a whole new way to view out of home. 

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Which is why for today's episode, we've brought on Dom Kozak, to talk us through that "programmatic shift" 

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During the conversation, Dal & Dom discussed: 

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✅ The Whitepaper campaign they ran in association with TPA Labs. 

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✅ History of OOH and how it's developed over the years. 

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✅ The elements of a great OOH campaign.

How has TV trading changed over the last decade? Has it properly adjusted to consumer change? 

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These were the two questions we posed to our guest, for today's episode of AdTech Heroes. 

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During the conversation, Mike & Dal discuss: 

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✅ How has TV changed and how is it adjusting to consumer change? 

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✅ Programmatic vs direct. How has that evolved? 

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✅ How do you now measure TV effectiveness?