AdTech with AlikeAudience

Tune in to Episode 15 of AdTech with AlikeAudience, where Adrian Williams, Head of Strategic Data Partnerships & Corporate Development at OnAudience, and Bosco Lam, Co-founder and CEO of AlikeAudience talks about the importance of data collaboration as the industry continues to grow and welcome in newer players into the space. We also take a dive into the outlook of third-party cookies and some predictions on the future of the industry with business and technology journalist Duncan Craig.

Tune in to get intriguing insights on:

• How data collaboration has been progressing in Europe
• The biggest growth opportunities in the data space
• The importance of delivering consented audiences to brands
• Privacy-compliant consented audience delivery for ensured data compliance
• The impact of Google’s cookie saga
• Challenges companies face when reaching target audiences
• Pain points in the AdTech industry
• Global MarTech and AdTech predictions for the next two years

Adrian Williams

https://www.linkedin.com/in/adrianywilliams/

• Head of Strategic Data Partnerships & Corporate Development of OnAudience
• More than 20 years experience in Media and Data
• Founder, Director, and Advisor for multiple companies

Bosco Lam

https://www.linkedin.com/in/lam-bosco/

• Co-founder & CEO of AlikeAudience
• Addressability Working Member of iAB Tech Lab
• Expertise in behavioral economics and consumer data

Duncan Craig

https://www.linkedin.com/in/duncanwcraig/

• Consumer Director (AdTech and Digital)
• Business and Technology journalist
• Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching / PR

Interested in learning more? Follow AlikeAudience for more on the AdTech industry

• https://www.linkedin.com/company/alikeaudience
• https://www.facebook.com/alikeaudience
• https://twitter.com/alikeaudience

Tune in to Episode 15 of AdTech with AlikeAudience, where Adrian Williams, Head of Strategic Data Partnerships & Corporate Development at OnAudience, and Bosco Lam, Co-founder and CEO of AlikeAudience talks about the importance of data collaboration as the industry continues to grow and welcome in newer players into the space. We also take a dive into the outlook of third-party cookies and some predictions on the future of the industry with business and technology journalist Duncan Craig. 

Tune in to get intriguing insights on:

• How data collaboration has been progressing in Europe
• The biggest growth opportunities in the data space
• The importance of delivering consented audiences to brands
• Privacy-compliant consented audience delivery for ensured data compliance
• The impact of Google’s cookie saga
• Challenges companies face when reaching target audiences
• Pain points in the AdTech industry
• Global MarTech and AdTech predictions for the next two years

Adrian Williams

https://www.linkedin.com/in/adrianywilliams/

• Head of Strategic Data Partnerships & Corporate Development of OnAudience
• More than 20 years experience in Media and Data
• Founder, Director, and Advisor for multiple companies

Bosco Lam

https://www.linkedin.com/in/lam-bosco/

• Co-founder & CEO of AlikeAudience
• Addressability Working Member of iAB Tech Lab
• Expertise in behavioral economics and consumer data

Duncan Craig

https://www.linkedin.com/in/duncanwcraig/

• Consumer Director (AdTech and Digital)
• Business and Technology journalist
• Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching / PR

Interested in learning more? Follow AlikeAudience for more on the AdTech industry

• https://www.linkedin.com/company/alikeaudience
• https://www.facebook.com/alikeaudience
• https://twitter.com/alikeaudience

Tune in to episode 14 of AdTech | AlikeAudience, where the Head of South East Asia, LiveRamp Seow Ping Tan, and AlikeAudience Co-founder Bosco Lam talk about the importance of using first-party data in a privacy-compliant manner as advertisers transition to a post-cookie world in digital advertising, with business and technology journalist Duncan Craig.

Tune in to get intriguing insights on: 

• Industry's response to Google's announcement regarding a cookieless future in digital advertising.
• Importance of collaborating on first-party data to ensure continuity, mutual benefit, and the creation of business value.
• The complexity of data collaboration and the need for privacy, legality, and consumer rights respect in a cookieless world.
• Importance of privacy, consent, and clear purposes in data collaboration for brands and the need for respecting customer rights.
• Transition to a post-cookie world, privacy compliance, and the need for privacy by design.
• Importance of secure data collaboration, clean rooms, and privacy measures in marketing.
• Use cases of data collaboration, insights, measurement, and the complex relationship between CPG brands and retailers.
• Multi-faceted collaboration between brands, retailers, and intra-company collaboration, emphasizing the need for strong internal champions and privacy considerations.
• Inter-departmental data collaboration enhances consumer journey insights and operations efficiency.

Seow Ping Tan

linkedin.com/in/sptan

• Head of South East Asia - LiveRamp
• Former Vice President, Retail at Lane Crawford
• Former Regional Business Director at Acxiom Greater China

Bosco Lam

linkedin.com/in/lam-bosco

• Co-founder of AlikeAudience
• Addressability Working Member of iAB Tech Lab
• Expertise in behavioral economics and consumer data
• Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions

Duncan Craig 

linkedin.com/in/duncanwcraig

• Communications Director (AdTech and Digital)
• Former Business and Technology Journalist
• Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching/PR.   

Interested in learning more? Follow AlikeAudience for more on the AdTech industry

• https://www.linkedin.com/company/alikeaudience
• https://www.facebook.com/alikeaudience
• https://twitter.com/alikeaudience

Tune in to episode 13 of AdTech | AlikeAudience, where Director of Business Development & Strategy Juan Baron and AlikeAudience Co-founder Bosco Lam talk about the role of Data Clean rooms and Data Collaboration in the AdTech Marketing Industry, with business and technology journalist Duncan Craig.

Tune in to get intriguing insights on: 

• Active vs. passive approach in managing Users' data privacy
• Privacy Enhancing Technologies (PET): Customer Data Platforms (CDPs) and Consent Management Platforms (CMPs)
• Data clean rooms versus Data warehousing
• Interoperability in the context of data clean rooms
• Balance of Utility & Fidelity in data collaboration
• Market forecast for the AdTech marketing industry
• Importance of data protection for AI-empowered businesses and AdTech Industry

Juan Baron

linkedin.com/in/baronjuan

• Director Business Development & Strategy (media & adv) at Decentriq
• Former CEO & Co-Founder, RELE.AI
• Former Chief Digital Officer at Ringier AG
• Key areas of interest include Digital Transformation, Entrepreneurship, Business Development, Client consultancy and Product Management / Innovation

Bosco Lam

linkedin.com/in/lam-bosco

• Co-founder of AlikeAudience
• Addressability Working Member of iAB Tech Lab
• Expertise in behavioral economics and consumer data
• Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions

Duncan Craig 

linkedin.com/in/duncanwcraig

• Communications Director (AdTech and Digital)
• Former Business and Technology Journalist
• Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching/PR.   

Interested in learning more? Follow AlikeAudience for more on the AdTech industry

• https://www.linkedin.com/company/alikeaudience
• https://www.facebook.com/alikeaudience
• https://twitter.com/alikeaudience

Tune in to episode 12 of AdTech | AlikeAudience, where Programmatic Ads Trainer Helene Parker, and AlikeAudience Chief Strategy Officer Elice Lau, talk about training new entrants to the programmatic advertising market and staying on top of the fast-moving digital space, with business and technology journalist Duncan Craig.

Tune in to get intriguing insights on: 

• Building and empowering future programmatic traders with fundamental knowledge and practical experience.
• The need for ongoing training and consultation to keep skills refreshed in the programmatic industry.
• The need to understand the different learning patterns of the next generation and implement a customized onboarding process.
• The struggles involved in retaining talent and how to overcome them.
• Leveraging LinkedIn, engaging with companies, and staying consistent in learning to get started in the programmatic industry.

Helene Parker

linkedin.com/in/helene-parker

• Founder and Chief Programmatic Coach, Helene Parker Consulting LLC
• Founder and Host of the Programmatic Digest podcast
• Programmatic Media Advisor, Rayneta
• Experienced in working for advertising agencies managing multi-million dollar digital strategies across programmatic, social, and search technologies.

Elice Lau
linkedin.com/in/elicelau

• Chief Strategy Officer at AlikeAudience
• Headed several startups in the Ad-tech Industry
• Key stakeholder for the strategies and operations management at AlikeAudience
• Passionate about trusted data augmentation to enable marketers to reach the right customers.  

Duncan Craig 

linkedin.com/in/duncanwcraig

• Communications Director (AdTech and Digital)
• Former Business and Technology Journalist
• Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching/PR.   

Interested in learning more? Follow AlikeAudience for more on the AdTech industry

• https://www.linkedin.com/company/alikeaudience
• https://www.facebook.com/alikeaudience
• https://twitter.com/alikeaudience

In the eleventh episode of AdTech | AlikeAudience, Bosco Lam, Co-founder of AlikeAudience, discusses the new post-pandemic digital consumer landscape with business and technology journalist Duncan Craig.

Tune in to get intriguing insights on: 

• Challenges and changes in the AdTech industry and digital advertising media industry in 2023
• The emergence of new consumer touchpoints
• Changes in consumer behavior post-pandemic
• The importance of audience behavior in driving media planning and data strategy
• Challenges and risks of data privacy, including the rush for consent and first-party data in a post-cookie environment
• The importance of data collaboration as a way to overcome potential blind spots in data strategy

Bosco Lam

linkedin.com/in/lam-bosco

• Co-founder of AlikeAudience
• Addressability Working Member of iAB Tech Lab
• Expertise in behavioral economics and consumer data
• Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions

Duncan Craig 

linkedin.com/in/duncanwcraig

• Communications Director (AdTech and Digital)
• Former Business and Technology Journalist
• Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching/PR.   

Interested in learning more? Follow AlikeAudience for more on the AdTech industry

• https://www.linkedin.com/company/alikeaudience
• https://www.facebook.com/alikeaudience
• https://twitter.com/alikeaudience

In the tenth episode of AdTech | AlikeAudience, Sophie Eom, Co-founder, and CEO of Adriel, a marketing dashboard software for real-time reporting and ad optimization, discusses the future of Multi-channel Marketing with the CSO of AlikeAudience, Elice Lau, and the Director of The Brand Creatives, Jessica Lam.

• Tune in to get intriguing insights on: 
• Trends and changes in the Marketing field in 2022
• Environmental, social, and governance (ESG) concerns in marketing
• Possibility of a recession and its effects on the marketing industry
• Optimizing the marketing budget and profiling the right customer
• Need for multi-channel marketing
• How to implement the AdOps strategy
• The three steps of AdOps
• Measurement tools and media mix optimizer

Sophie Soowon Eom

linkedin.com/in/sophiesoowoneom

• Co-founder and CEO, Adriel
• Co-founder and Ex-CEO of Solidware Co., Ltd.
• Skilled in Negotiation, Sales, Team Building, Management, Fundraising, and Start-ups
• Listed in 2017 Forbes Asia 30 Under 30, and was a member of the UN Secretary General’s High Level Panel on Digital Cooperation
• Member of the Presidential Committee on the 4th Industrial Revolution of South Korea since May 2021

Elice Lau
linkedin.com/in/elicelau

• Chief Strategy Officer at AlikeAudience
• Headed several startups in the Ad-tech Industry
• Key stakeholder for the strategies and operations management at AlikeAudience
• Passionate about trusted data augmentation to enable marketers to reach the right customers

Jessica Lam Hill Young
linkedin.com/in/hillyoung

• Brand Strategist for AlikeAudience
• Director of the brand creatives, a full-service micro-agency offering strategic brand design, brand messaging, and SEO content marketing services for growing technology companies
• Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain   

Interested in learning more? Follow AlikeAudience for more on the AdTech industry

• https://www.linkedin.com/company/alikeaudience
• https://www.facebook.com/alikeaudience
• https://twitter.com/alikeaudience

In the ninth episode of AdTech | AlikeAudience, Dhimant Bhundia, Head of Product at IQM Corporation, a political-first programmatic media buyer platform, discusses Political Advertising with the Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam.

Tune in to get intriguing insights on: 

• Unique solutions that programmatic advertising offers political advertisers
• Types of campaigns to reach voters 
• Pitfalls that advertisers need to be aware of
• Different strategies to target voters
• The future of data safety in programmatic advertising

Dhimant Bhundia
linkedin.com/in/dhimant

• Head of Product, IQM Corporation
• Worked in product roles for various ad-tech companies and led ad-tech, data, and analytics products
• Leads product management, product development, and marketing teams at IQM Corporation to take the advertising platform to new heights of growth

Bosco Lam
linkedin.com/in/lam-bosco

• Co-founder of AlikeAudience
• Addressability Working Member of iAB Tech Lab
• Expertise in behavioral economics and consumer data
• Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions

Jessica Lam Hill Young
linkedin.com/in/hillyoung

• Brand Strategist for AlikeAudience
• Director of the brand creatives, a full-service micro-agency offering strategic brand design, brand messaging, and SEO content marketing services for growing technology companies
• Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain   

Interested in learning more? Follow AlikeAudience for more on the AdTech industry

• https://www.linkedin.com/company/alikeaudience
• https://www.facebook.com/alikeaudience
• https://twitter.com/alikeaudience

In the eighth episode of AdTech | AlikeAudience, hear from ex-Meta Research Lead and current Growth Marketing Manager at Coalition Inc., Jonny Chan, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, on AdTech Growth Marketing in both B2B and B2C landscapes. 

Tune in to find insights on: 

• What growth marketing is and why it matters
• How B2B and B2C marketing overlaps
• Why building strong communities is key to advertising success 
• Strategies to attract B2B and B2C customers, such as demand generation and product-led growth
• Current privacy issues around data collection in the AdTech industry
• How web 3 fits into digital marketing

Jonny Chan
linkedin.com/in/jonnychn/

• Growth Marketing Manager at Coalition Inc.
• Ex-Meta Research Lead
• 12+ years of digital marketing experience focusing on North American markets (US and Canada)

Bosco Lam
linkedin.com/in/lam-bosco

• Co-founder of AlikeAudience
• Addressability Working Member of iAB Tech Lab
• Expertise in behavioral economics and consumer data
• Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions

Jessica Lam Hill Young
linkedin.com/in/hillyoung

• Brand Strategist for AlikeAudience
• Director of the brand creatives, a full-service micro-agency offering strategic brand design, brand messaging, and SEO content marketing services for growing companies in technology 
• Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain 

Interested in learning more? Follow AlikeAudience for more on the AdTech industry

• https://www.linkedin.com/company/alikeaudience
• https://www.facebook.com/alikeaudience
• https://twitter.com/alikeaudience

In the seventh episode of AdTech | AlikeAudience, the APAC Director of Data and Audience at PubMatic, Brandon Lee, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, share their thoughts on the open internet versus the walled garden, and the latest partnership between AlikeAudience and PubMatic to bring audience segments to the supply side. 

Tune in to find insights on: 

• What supply-side platforms are and how they drive ROI for marketers
• The differences between SSPs on the open internet and on walled gardens
• How marketers should allocate their ad spend between open internet and walled gardens
• The differences between free audiences and paid audiences 
• Strategies to implement when choosing a supply-side platform

Brandon Lee

linkedin.com/in/bsclee

• Director, Data and Audience APAC at PubMatic
• Specializes in data and identity partnerships, building marketplaces, stakeholder management, commercializing business assets, and pre and post-sales support for programmatic advertising
• Passionate about new technologies and trends 

Bosco Lam

linkedin.com/in/lam-bosco

• Co-founder of AlikeAudience
• Addressability Working Member of iAB Tech Lab
• Expertise in behavioral economics and consumer data
• Passionate about empowering marketers to reach their target customers through connecting data and media, and developing privacy-safe audience targeting solutions

Jessica Lam Hill Young
linkedin.com/in/hillyoung

• Brand Strategist for AlikeAudience
• Director of the brand creatives, a full-service micro-agency offering strategic brand design, brand messaging, and SEO content marketing services for growing companies in technology 
• Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain   

Interested in learning more? Follow AlikeAudience for more on the AdTech industry

• https://www.linkedin.com/company/alikeaudience
• https://www.facebook.com/alikeaudience
• https://twitter.com/alikeaudience