AdTech with AlikeAudience

In the sixth episode of AdTech | AlikeAudience, Founder & Chief Collaboration Officer, Collabor8 Group Pty Ltd, Phil James, Co-founder of AlikeAudience, Ronald Kwok, and Director of The Brand Creatives, Jessica Lam, discuss the relevance of diversity in the field of marketing. The topics discussed are: 

• How diversity can help unlock strategic advantages for clients.
• Building a team with diversified cultures and backgrounds.
• Diverse perspectives that people from different parts of the world might bring to a particular subject matter.
• How diversity, going broad and going wide, unlocks opportunity.
• Discussion on examples of successful and failed case studies.

Phil James
linkedin.com/in/phil-james

• Founder & Chief Collaboration Officer, Collabor8 Group Pty Ltd.
• Helps brand owners to de-risk BOLD marketing & innovation moves.
• Global marketing & innovation consultant connecting brands and marketers with provocative and unconventional solutions to truly differentiate themselves and win in the marketplace.
• Empowering leader, respected communicator, exceptional relationship builder.

Ronald Kwok
linkedin.com/in/ronald-kwok

• Co-founder of AlikeAudience.
• Driven by his passion for big data in digital marketing and entrepreneurial spirit, he co-founded AlikeAudience to help advertisers to reach target audiences in Asia.
• Specializes in Business Strategy, Account Management, Financial Modeling, Growth hacking, Public Relations, and Corporate Finance.

Jessica Lam Hill Young
linkedin.com/in/hillyoung

• Brand Strategist for AlikeAudience.
• Director of the brand creatives, a boutique agency that designs complete brand experience for growing businesses.
• Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain.   

Interested in learning more? Follow AlikeAudience for more on the AdTech industry

• https://www.linkedin.com/company/alikeaudience
• https://www.facebook.com/alikeaudience
• https://twitter.com/alikeaudience

In the fifth episode of AdTech | AlikeAudience, Managing Partner at PHD Media, Lawrence Lo, CEO and co-founder of AlikeAudience, Bosco Lam, and Director of The Brand Creatives, Jessica Lam, discusses building successful teams, empowering leadership, and fostering people-first work cultures in the post-pandemic world to drive innovation and growth in AdTech. The topics they shared include: 

• How to cultivate positive culture and values within the workplace
• Finding the right balance among skills, experience, and passion when hiring
• How to adapt to changes in hiring trends
• Actionable advice for employee retention and leadership

Lawrence Lo
linkedin.com/in/lawrencelo2008

• Managing Partner at PHD;
• Experience in leading successful organizations across AdTech, finance, hospitality and e-commerce;
• Expertise in growth strategy, business operations and P & L management;
• Reputation for building excellent teams through a focus on culture, driving long-term consumer success and shareholder performance value.

Bosco Lam

linkedin.com/in/lam-bosco

• Co-founder of AlikeAudience.
• Addressability Working Member of iAB Tech Lab.
• Expertise in behavioral economics and consumer data.
• Passionate about empowering marketers to reach the target customers through connection of data and media and developing privacy-safe audience targeting solutions. 

Jessica Lam Hill Young
linkedin.com/in/hillyoung

• Brand Strategist for AlikeAudience.
• Director of “the brand creatives,” a boutique agency that designs complete brand experience for growing businesses.
• Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain.

Interested in learning more? Follow AlikeAudience for more on the AdTech industry

• https://www.linkedin.com/company/alikeaudience
• https://www.facebook.com/alikeaudience
• https://twitter.com/alikeaudience

International Women’s Day is here! It’s the best time to discuss one of the topics we at AlikeAudience are truly passionate about, Women’s Leadership! On this episode of Adtech | AlikeAudience, we have two high-powered dynamic women with significant achievements to their credit in the industry to share their success stories and leadership insights with us.

Listen to Anna Chan and Elice Lau as they narrate their experiences about how they started out as a minority in the male-dominated AdTech industry to how times have now changed with increased participation of women, the need for diverse leadership within the industry, and their insights for a successful career and balanced life.

Guests

Anna Chan 

linkedin.com/in/annapchan

• CEO, Media Line of Business at dentsu international Hong Kong;
• Life Coach, Trainer, and Facilitator;
• She has 20 years of experience in advertising and digital experience in APAC;
• She is passionate about empowering people with a growth mindset to make their lives richer with better relationships and mindful living.  
  
  

Elice Lau

linkedin.com/in/elicelau

• Chief Strategy Officer at AlikeAudience
• Headed several startups in the Ad-tech Industry
• Key stakeholder for the strategies and operations management at AlikeAudience 
• Passionate about trusted data augmentation to enable marketers to reach the right customers.  

Host

Jessica Lam Hill Young
linkedin.com/in/hillyoung

• Brand Strategist for AlikeAudience.
• Director of “the brand creatives,” a boutique agency that designs complete brand experience for growing businesses.
• Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain.   

Interested in learning more? Follow AlikeAudience for more on the AdTech industry

• https://www.linkedin.com/company/alikeaudience
• https://www.facebook.com/alikeaudience
• https://twitter.com/alikeaudience

In this episode of AdTech | AlikeAudience, we covered a wide range of topics trending in the AdTech and MarTech spaces. It’s packed with expert insights on data transformation and customer relationship management. 

Listen to Tim Martin as he points out from his decades of experience how basic tenets of the internet have remained consistent in advertising even when there have been radical transformations in the field otherwise. Together with Derek Fan, they discuss the need for businesses and organisations to adopt first-party strategies with the new regulations, investment in CDPs, the importance of CXM, and data enrichment. 

Guests

Tim Martin

linkedin.com/in/agiledataconsultant

• Engagement Manager of Data Transformation at Merkle, Australia.
• He helps brands realise the value of Google Marketing Platform, 1st Party data, Advanced Analytics, Audience Activation and Media Optimisation.   
• Experienced Product Development Consultant in identity resolution, mobile data and AdTech platforms.   
  
  

Derek Fan

linkedin.com/in/derekfan16

• Director of Business Development and Partnerships at AlikeAudience. 
• Key focus: Data partnerships and BD initiatives with the Ad Tech and MarTech space (DSPs, DMPs, marketing clouds, media agencies, brands). 
• Experience in DaaS (Data as a Service) startups.
• Spearheaded the launch of DSP and DMP products during his tenure at Nielsen’s eXelate and iCLick Interactive Asia Limited. 
  
  

Elice Lau

linkedin.com/in/elicelau

• Chief Strategy Officer at AlikeAudience
• Headed several startups in the Ad-tech Industry
• Key stakeholder for the strategies and operations management at AlikeAudience 
• Passionate about trusted data augmentation to enable marketers to reach the right customers.  

Host

Jessica Lam Hill Young
linkedin.com/in/hillyoung

• Brand Strategist for AlikeAudience.
• Director of “the brand creatives,” a boutique agency that designs complete brand experience for growing businesses.
• Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain.   

Interested in learning more? Follow AlikeAudience for more on the AdTech industry

• https://www.linkedin.com/company/alikeaudience
• https://www.facebook.com/alikeaudience
• https://twitter.com/alikeaudience

Having discussed the massively growing CTV space and combating ad frauds in the last episode, Adtech | AlikeAudience is back with the next episode to discuss the potential of the CTV space with particular attention to the Asia Pacific region.

 
Listen to James Parker, Derek Fan, and Elice Lau brainstorm about: 

• Increasing penetration of smart TVs into the Asian markets; 
• More number of audiences developing subscription fatigue;
• Increasing preference for AVOD over multiple subscriptions to OTT platforms;
• Specific strategies to be adopted by marketers in the APAC region; and 
• How Amobee can help devise CTV strategies for advertisers and marketers.

Guests

James Parker

linkedin.com/in/james-parker-a648052 

• Vice President, Platform and Agency Growth, Amobee.
• Currently responsible for the growth of the platform agency business.
• His initial role at Amobee was to lead the SEA region for the product team. 
• Previously held senior data and technology roles in Omnicom Media Group and Xaxis. 

Derek Fan

linkedin.com/in/derekfan16

• Director of Business Development and Partnerships at AlikeAudience. 
• Currently leading data partnerships and BD initiatives with the ad tech and martech space (DSPs, DMPs, marketing clouds, media agencies, brands). 
• Experience in DaaS (Data as a Service) startups.
• Spearheaded the launch of DSP and DMP products during his tenure at Nielsen’s eXelate and iCLick Interactive Asia Limited. 

Host 

Elice Lau

linkedin.com/in/elicelau

• Chief Strategy Officer at AlikeAudience
• Headed several startups in the Ad-tech Industry
• Key stakeholder for the strategies and operations management at AlikeAudience 
• Passionate about trusted data augmentation to enable marketers to reach the right customers.  

Interested in learning more? Follow AlikeAudience for more on the AdTech industry

• https://www.linkedin.com/company/alikeaudience
• https://www.facebook.com/alikeaudience
• https://twitter.com/alikeaudience

CTV (Connected TV) advertising is growing massively and Covid has only further accelerated this growth in the last couple of years. With audiences shifting to CTV from traditional linear TV, the advertisers are following. In 2020 alone, CTV ads have accounted for 40% of all video impressions.

Know everything important about the CTV space by tuning into this episode of AdTech | Alike Audience where Bosco Lam, Derek Fan, and Jessica Lam discuss the emergence of the CTV space, strategies for campaign effectiveness, upcoming cookieless alternatives, and combating ad fraud.

Interested in learning more? Follow AlikeAudience for more on the AdTech industry

• https://www.linkedin.com/company/alikeaudience
• https://www.facebook.com/alikeaudience
• https://twitter.com/alikeaudience