ADTENTION! The American Advertising Federation Tenth District Podcast

Our world is constantly changing and the work of championing diversity and inclusion is a never ending journey.  At Lopez-Negrete, there is one constant going forward; to define and address inclusion and diversity in our industry.  The Mosaic Awards are a shining example of great work with high impact by advertising professionals who lead us by example.  Congratulations, to Alex and Cathy Lopez-Negrete on a job well done.

We could have all taken 2020 and thrown it away in hopes for a better year.  On the other hand, the folks that make District 10 great, chose to turn that challenge into new opportunities.  This conversation will make you smile, give you hope and help you understand that making lemonade out of lemons isn't just a saying, it's the way they do it in AAF District 10.

ADTENTION is an audio production of Radio Lounge, providing voiceover coaching Houston and Houston podcast studio.

So, Dr. Wergin taught Carter Campbell everything he knows while at Oklahoma State University.  He must have done a great job, as Carter holds the role of VP, Director of Account Services at Freestyle Creative in OKC.  As the story goes, Carter was a geology major UNTIL Dr. Wergin inspired him to explore the wonderful world of advertising.  This is a great story and quite a few laughs along the way.  Enjoy it, and from the crew at AdTENtion and AAF-District 10, happy holidays.

ADTENTION is an audio production of Radio Lounge, providing voiceover coaching Houston and Houston podcast studio.

How much do you know and understand about the legislative efforts behind our industry, specifically the ad industry here in Texas?  From the privacy laws, our US Postal Service, film industry incentive programs, and the issue of sales tax.  This is a 3 part event, beginning October 20th.  Listen and find out how you can participate.

ADTENTION is an audio production of Radio Lounge, providing voiceover coaching Houston and Houston podcast studio.

Stack Adapt, out of Toronto, one of the fastest growing tech startups, goes beyond the advertising platform by being a hub of innovation, imagination and creativity.  Our conversation with Jason looks at CTR as a logical and strategic point of connection for advertisers who have so many choices to promote their products and services.  Unlocking CTR is the key to turning metrics into ROI success.

ADTENTION is an audio production of Radio Lounge, providing voiceover coaching Houston and Houston podcast studio.

If you didn't already know, The American Advertising Federation was created by the Better Business Bureau.  True story, and what BBB is doing for business in Central Oklahoma is well beyond what you might think.  This is all driven by Kitt Letcher and her team.  Adapting, connecting, inspiring, educating, and partnering with small business to grow results.  This is a really cool story about how its done.  Enjoy.

ADTENTION is an audio production of Radio Lounge, providing voiceover coaching Houston and Houston podcast studio.

The hardest part about a global pandemic is finding a back door and a safe way to move ahead.  #Advertising is a community of people who love to collaborate face to face. This is challenging.  Well beyond refining the art of #Zoom, Steve Pacheco is working on ways, that until the time comes that we can safely get together, using the tools to keep the conversation strong and connected.  Share this message from AAFD10 with everyone in your club, and let your members know that AAF is here to help.  From the AAF July newsletter, some inspiring words.  "In the waves of change, we find our true direction".  Be brave, stay hopeful.

ADTENTION is an audio production of Radio Lounge, providing voiceover coaching Houston and Houston podcast studio.

Over the past 365 days, somewhere along the way our world was forced to go from face to face, to virtual.  We learned a lot about Zoom.  Those who vowed never to embrace technology, found a new friend in virtual meetings, while keeping that social distancing thing top of mind.  We got to know our families and kids a little better and we discovered that COVID19 wasn't going to stop the efforts of AAFD10.  Bill Richmond leaves an incredible legacy as he hands over the gavel to our new Governor, Suzanne La Forgia.  Wait till you hear what AAFD10 has planned!

ADTENTION is an audio production of Radio Lounge, providing voiceover coaching Houston and Houston podcast studio.

Larry Kelley teaches the art of advertising, writes incredible books, lots of books, and through his efforts you will see how a passion for our industry allowed him to love the journey.  Larry is a former EVP at the mega Houston agency, FKM.  We joked about the number of books he has written on advertising, that he might consider selling the series, like a set of encyclopedias.  Meet Professor Larry Kelley.  Class is now in session

ADTENTION is an audio production of Radio Lounge, providing voiceover coaching Houston and Houston podcast studio.

 This year the brief came from the folks at Adobe, and the work began late last year.  But this thing called COVID19 got in the middle of NSAC for all competitors.  As our industry goes, Texas State found a way to collaborate and create an award winning entry in what became a virtual experience for judging.  The most exciting thing about the Texas State team was the ability to adapt to our new way of doing things.  What's ahead at finals? Can't wait to see.  But the spirit of this school, especially as it relates to advertising is nothing but a win.  Enjoy the conversation.

ADTENTION is an audio production of Radio Lounge, a Houston voiceover coaching and Houston podcast studio.