ADTENTION! The American Advertising Federation Tenth District Podcast

John Luciano is also known as "Lucky Luciano" and "Motormouth".  His dealership in Amarillo has all of the assets to create success, even with this COVID19 thing hanging over our heads.  It may not be business as usual, but business happens there right now because of the strong brand he has crafted in his market.  John is also a big fan of how AAF is essential and relevant to any business.  We also discovered the "Ferris Bueller" side of John, who might be growing older, but never growing up, and that's a good thing.

ADTENTION is an audio production of Radio Lounge, a Houston voiceover coaching and Houston podcast studio.

Some folks just love what they do, and some folks love the journey they're on with something new to discover every day.  That's Pete.  Lerma was to be a big part of Advention in April, and he is still locked in on the rescheduled event for 2021.  You will hear an individual who cares passionately about his Hispanic roots with a deep love of our industry.  Take a listen.  We promise there are a few great things you can take away from our interview.

ADTENTION is an audio production of Radio Lounge, a Houston voiceover coaching and Houston podcast studio.

AAF is headquartered in Washington DC, but at this time, Steve Pacheco is hunkered down, like the rest of us at his home in Memphis, Tennessee.  The conversation comes from an ad guy who has seen his share of industry disruption over the past three decades.  Steve is a glass-half-full kind of guy and he shares his positive message of how to get to the other side of this crisis.  You'll enjoy getting to know Steve better and you'll benefit from his insight. 

ADTENTION is an audio production of Radio Lounge, a Houston voiceover coaching and Houston podcast studio.

Our lives have been disrupted like never before.  Major sporting events, travel, dining, conventions, social activities, and our day to day life as what we used to call "normal, is gone for now.  Our new normal is practicing safe behaviors, and reaching for a new level of patience in our daily lives.  COVID-19 has also disrupted the advertising industry.  Listen to a district-wide perspective of how we are coping and our optimistic expectations as we adjust to a new way of doing things.  News about what to expect as programs from NSAC to the AAF Hall of Fame adapt to change.

ADTENTION is an audio production of Radio Lounge, a Houston voiceover coaching and Houston podcast studio.

Diversity and inclusion have been a recent hot topic in the advertising industry, but since 1990, Gilbreath Communications a Houston agency has practiced this valuable exercise as it relates to the agency and its clients.  On their website is the best description of how this happens.  It's a quote from Maya Angelou and it says "we should all know that diversity makes for a rich tapestry, and we must understand that all threads are equal in value, no matter what the color".  You need to hear what she does.  Audrey is not new to winning awards and industry accolades, but this award is like lighting the candles on the cake.  Time to celebrate in April at The Mosaic Awards in OKC.  Details at AAF10.org.

ADTENTION is an audio production of Radio Lounge, a Houston voiceover coaching and Houston podcast studio.

Sure, there is the advertising connection, but what paves the foundation for a Mosaic award winner goes much deeper than the message.  All of the award winners share the same passion for a greater understanding of the importance of diversity and inclusion from the eyes and ears they reach through advertising and marketing, to the culture within each agency.  These are great stories of why it's so important to address and promote this aspect of our industry.  Enjoy our conversation and if you can, be a part of the awards celebration coming up April 15th through the 17th at Adven10n in Oklahoma City.  Find out more at www.aaf10.org. 

ADTENTION is an audio production of Radio Lounge, a Houston voiceover training and Houston podcast studio.

Erin Smith doesn't ever sit still. Hooking up with AAF in 2012, she has served on the ADDY committee, been the communications chair, served two years as president and the immediate past-president of Adven10n.  One of her favorite quotes is from Yoda, and it says "Mind what you have learned. Save you it can."  She takes her role as state representative very seriously, but you will hear that Erin takes a friendly approach to our industry and her life.  Enjoy the conversation.

ADTENTION is an audio production of Radio Lounge, providing Houston voiceover training classes and Houston podcast recording studio.

These are people you'll want to meet, folks like Steve Pacheco, AAF President and CEO, Adam Morgan with ADOBE, Kevin Fullerton with Spring Board Creative and many more.  It is also the center of the National Student Advertising Competition  Workshops, the Mosaic Awards, the Governor's Ball and the charm of one of the greatest cities in the nation.  So, do we have your ADVENTION?  Take a listen to our interview with Jennifer and go get your tickets...now.

ADTENTION is an audio production of Radio Lounge, providing Houston voiceover training classes and Houston podcast recording studio.

 Dr. Susan Saurage-Altenloh hails from Houston, and had been a member of AAF-Houston for several years.  Susan is also the District 10 Awards and Nominations Chair. Her firm, Saurage Marketing Research has grown to be one of the top research firms in the nation.  Susan was built for advertising and the elements that drive marketing plans.  We talked about the awards and the people, the unsung heroes, the quiet folks behind the scenes that make our industry so vibrant.  With 2020 in full swing, it is time to roll out the red carpet.

ADTENTION is an audio production of Radio Lounge, providing Houston voiceover training classes and Houston podcast recording studio.

Sandi Edgar's passion for investing in the next generation of ad stars led her to academia, where she enjoys marketing and teaching "business of the arts" courses at SMU's Temerlin Advertising Institute.  Sandi is all about the importance of training up those who will follow in our footsteps.  A love of fine art and a curiosity about our past keeps Sandi busy when she is not in a classroom.  She was also named a 2019 AAF Dallas Shining Star.  Beyond the "major awards" Sandi is serious about teaching.  Take a listen and learn more about Sandi and NSAC.

ADTENTION is an audio production of Radio Lounge, providing Houston voiceover training classes and Houston podcast recording studio.