Heading to Amazon Accelerate 2025?

Come find us at Booth #44! I’ll be there with the BidX team sharing how brands can get the most out of Amazon Ads this Q4 and beyond. From holiday campaign strategies to scaling with DSP + AMC, we’re ready to talk about what matters most to your brand’s growth.

Want to set up a meeting in advance? Let’s lock in a time. email me at [email protected]

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In this episode of the Adventure Podcast, Joie Roberts interviews Maik Busch from REVOIC, exploring the evolution of marketplace strategies in e-commerce. They discuss the transition from daily deals to a more holistic approach in brand building, the complexities of cross-border selling in Europe, and the vital role brokers play in navigating legal and logistical challenges. The conversation also touches on cultural differences in consumer behavior and the importance of building trust through storytelling and customer experience.

Takeaways
The daily deal era has shifted to a more holistic strategy.
Brands must focus on building their identity on marketplace platforms.
Data-driven decisions are crucial for conversion rates.
Customer reviews are essential for building trust.
Regulatory complexities in Europe are increasing.
Brokers can simplify the entry into European markets.
Cultural differences impact e-commerce strategies significantly.
Product content must be tailored for each country.
Logistics and VAT regulations are critical for success in Europe.
Trust is built through storytelling and customer experiences.

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Summary

In this episode of the AdVenture Podcast, Joie Roberts interviews John Cavendish, founder of Seller Candy, who shares insights on the challenges Amazon sellers face, particularly with seller support and account health. John discusses the importance of managing seller central issues proactively, the emotional struggles sellers encounter, and the key elements for scaling an Amazon business sustainably. He also highlights the significance of hiring competent managers for remote teams and shares real-life examples of seller issues. The conversation concludes with thoughts on the future of AI in the Amazon selling landscape.

Takeaways

John Cavendish founded Seller Candy to help sellers avoid dealing with Amazon seller support.

Account health is crucial for Amazon sellers and should be monitored regularly.

Ignoring small issues can lead to significant problems for sellers.

Sellers often struggle with emotional decisions when dealing with Amazon.

Sustainable scaling of an Amazon business requires attention to business fundamentals.

Hiring competent managers in different locations is key to managing a remote team effectively.

Real-life seller issues can be humorous and complex, highlighting the chaos of seller central.

AI is expected to play a significant role in the future of Amazon selling, but human oversight will remain essential.

Sellers should focus on fixing issues rather than being right in disputes with Amazon.

Proactive measures, like bulk uploads and requesting callbacks, can expedite resolution of seller support issues.

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In this episode, Joie Roberts interviews Noah Wickham, Sales Director at My Amazon Guy, discussing essential strategies for success on Amazon. They explore common seller mistakes, the importance of investment in advertising, and the necessity of SEO optimization. Noah shares insights on overcoming sales plateaus, effective catalog management, and the significance of PPC strategies. The conversation also highlights key metrics for sellers to focus on and the internal processes that have contributed to the growth of My Amazon Guy.

Takeaways

Investing in advertising is crucial for growth.

Many sellers underestimate the importance of SEO.

Differentiation is key to standing out on Amazon.

Sales plateaus can be overcome with strategic adjustments.

Catalog management is vital to avoid listing chaos.

Understanding PPC strategies can enhance visibility.

TACOS is a critical metric for evaluating ad performance.

Regularly updating SEO can lead to organic growth.

High-quality reviews are more impactful than quantity.

Leadership and processes drive successful scaling.

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In this episode, Joie Roberts hosts a discussion with the co-founders of BidX, Nadine Schoepper and Max Hofmann to openly discuss the acquisition of BidX by Worldeye. The conversation explores the qualities that make BidX a perfect fit for Worldeye, the importance of building a strong ecosystem for e-commerce sellers, and the role of AI in enhancing seller capabilities. The speakers share their excitement about the future, the integration of AI, and the commitment to providing high-quality data and solutions for Amazon sellers.

Takeaways

BidX has been acquired by Worldeye, enhancing its capabilities.

The acquisition aims to build a comprehensive ecosystem for e-commerce sellers.

AI is becoming integral to BidX's operations and offerings.

The partnership will allow for better data access and insights for sellers.

World Eye is focused on enhancing sales in the US market.

The integration of AI will improve advertising performance for sellers.

Training is essential for teams and customers to effectively use AI.

The acquisition accelerates the product roadmap and global reach for BidX.

Customer satisfaction is a priority for both BidX and Worldeye. 

Learn more about BidX:
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➡️ Contact us:
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In this episode, Joie Roberts hosts a discussion with the co-founders of BidX, Nadine Schoepper and Max Hofmann, along with Russ Hayward, CEO of Worldeye, to announce the acquisition of BidX by Worldeye. The conversation explores the qualities that make BidX a perfect fit for Worldeye, the importance of building a strong ecosystem for e-commerce sellers, and the role of AI in enhancing seller capabilities. The speakers share their excitement about the future, the integration of AI, and the commitment to providing high-quality data and solutions for Amazon sellers.

Takeaways

BidX has been acquired by Worldeye, enhancing its capabilities.

Russ Hayward looks for product fit, potential, and people in acquisitions.

The acquisition aims to build a comprehensive ecosystem for e-commerce sellers.

AI is becoming integral to BidX's operations and offerings.

The partnership will allow for better data access and insights for sellers.

World Eye is focused on enhancing sales in the US market.

The integration of AI will improve advertising performance for sellers.

Training is essential for teams and customers to effectively use AI.

The acquisition accelerates the product roadmap and global reach for BidX.

Customer satisfaction is a priority for both BidX and Worldeye. 

Learn more about BidX:
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Link to register for the PrimeTV webinar Ad: bidx.it/PrimeTVadsWebinar

Summary

In this episode of the AdVenture podcast, Joie Roberts and Jamie Davidson discuss the pressing issue of tariffs and their impact on Amazon sellers. They explore the importance of understanding tariffs, strategies to protect profit margins, and the necessity of working with trade experts. The conversation also highlights the benefits of diversifying suppliers and expanding into global markets, as well as leveraging new advertising opportunities to navigate the challenges posed by tariffs.

Takeaways

• Tariffs directly impact profit margins for Amazon sellers.
• Proactive problem-solving is essential in business.
• Understanding specific tariff changes is crucial for sellers.
• Auditing ad spend and margins can help protect profits.
• Delivery Duty Paid (DDP) shipping can mitigate tariff risks.
• Reclassifying products with trade experts can lower tariffs.
• Diversifying suppliers can reduce dependency on a single source.
• Expanding into international markets can unlock new opportunities.
• Building strong relationships with suppliers is key to negotiation.
• Utilizing new advertising channels can provide competitive advantages.

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Summary

In this episode of the AdVenture podcast, Joie Roberts interviews William Gasner, CMO of Stack Influence, discussing the transformative power of micro influencers in e-commerce. They explore how smaller creators can drive significant ROI, the importance of building long-term relationships with influencers, and strategies for leveraging platforms like Amazon to enhance visibility and sales. William shares insights on the authenticity of influencer promotions, the timing of campaigns, and practical advice for sellers looking to engage with influencers effectively.

Takeaways

• Micro influencers can provide a better ROI than larger influencers.
• Building a community of influencers is essential for sustained growth.
• Authenticity in promotions leads to higher conversion rates.
• Long-term relationships with influencers yield better results.
• Utilizing Amazon's platform can enhance product visibility.
• Timing campaigns around holidays can maximize impact.
• Influencer marketing requires patience and persistence.
• Engaging with influencers should be a collaborative process.
• Diversifying influencer partnerships reduces risk.
• Start small and scale your influencer marketing efforts over time.

Learn more about Stack Influence Here: https://stackinfluence.com/bidx/ 

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In this episode, Joie Roberts interviews Matt Remuzzi from CapForge, discussing the critical importance of bookkeeping and financial strategies for e-commerce sellers, particularly those on Amazon. They explore common mistakes made by sellers, the significance of understanding costs and profit margins, and when to hire a bookkeeper. Matt emphasizes the necessity of accurate financial records for business growth and the distinction between profit and cash flow. The conversation also touches on the challenges of scaling a business and the evolution of CapForge as a valuable resource for sellers.

Takeaways

Many Amazon sellers neglect bookkeeping, relying on Excel sheets.

A small percentage mistake can lead to significant financial loss.

Understanding your numbers is crucial for business success.

Hiring a bookkeeper is advisable once sales reach $10,000 a month.

Accurate financial records are essential for selling a business.

Profit and cash flow are two distinct but important metrics.

Slow and steady growth is preferable to rapid expansion.

E-commerce businesses often face cash flow challenges.

Investing in bookkeeping can prevent costly mistakes.

Working with knowledgeable partners can enhance profitability.

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In this episode, Joie Roberts discusses the upcoming Prosper Show, emphasizing its importance for Amazon sellers. She shares tips on how to maximize the experience, including planning ahead, networking, and identifying business challenges. Joie also highlights the significance of learning new tools and strategies, particularly the Amazon Marketing Cloud, and encourages attendees to follow up quickly after the event.

Takeaways

• The Prosper Show is essential for Amazon sellers.
• Attending earlier can provide valuable insights.
• Planning your schedule is crucial for success.
• Networking is key to building connections.
• Visiting all booths can uncover hidden opportunities.
• Identify your business problems before attending.
• Look for tools that can solve your challenges.
• Learning new strategies can enhance your business.
• Follow up quickly after the event for best results.
• Stay engaged with the seller community for ongoing insights.

Learn more about BidX:
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► Phone: +1 332-334-3657