ADventure Time

In this episode, we chat with Sanjanah Mansigani, e-commerce manager at PZ Cussons, about the world of beauty and personal care advertising.

We discuss the importance of authentic and humorous ad campaigns that resonate with consumers. We also explore the trend of personalization in advertising, including the use of micro and mid-size influencers. 

Sanjanah shares insights into successful campaigns and strategies, emphasizing the need to solve consumer problems and communicate unique selling propositions. We also explore the use of Amazon Marketing Cloud (AMC) and the importance of mobile optimization. We touch on the role of influencer partnerships, the launch of new ad campaigns, and the impact of customer reviews and ratings.

In this episode, we chat with Jérôme de Guigné, the founder and CEO of e-Comas, an Amazon expert with 20+ years of experience in brand management and distribution. 

We explore the different types of ad campaigns on Amazon and the potential of Prime Video ads. The conversation concludes with a discussion on the future of ads and e-commerce, including the importance of privacy and the role of technology. In this part of the conversation, Jérôme discusses the importance of building emotional connections with brands and the power of leveraging emotions in marketing. He also highlights the benefits of expanding e-commerce strategies with Amazon and identifies bullish markets for e-commerce in 2024.