Adventures In Digital Marketing

This is probably the most personal episode I've done so far. I look back at what 2019 has been so far this year and talk about the things I'm grateful for as we get prepared for the Thanksgiving holiday tomorrow, and why I do the things I do. I also talk about what I'm doing for you guys for my Black Friday special offer with a very limited bonus that you can grab if you do it quick! This is a good one - don't miss it!

For some reason, we expect that things should "just work" when we're getting started. That somehow the magical blog fairy will smile down on us and bless us with traffic. And we're surprised when we publish our stuff but the world doesn't come and start beating down our door for more content! The bottom line is that in most instances, the stuff you start with is going to suck. Sorry, not sorry. But it's the truth. 

So instead of getting offended or discouraged, in today's episode, I'm going to give you the secret to overcoming your early content woes, and how to do it. (BTW - I say this in full acknowledgment that my first efforts sucked too, so I'm not playing favorites here!)

Do you remember that old T.V. show, The "A" Team? I know I'm dating myself here a little, but it was a great show! The colonel had a catch phrase that he loved to use when it was time for the bad guys to go down, "I love it when a plan comes together" and I have to say that's feeling I've got as I think about what's coming up to help YOU do business better online. So many good things coming and a new plan for putting all the pieces together is under way. You have to check this episode out!

If you don't control your platform you're putting yourself in serious danger. There are a variety of factors that are in play when you don't control the platform your blog is hosted on - some much worse than others. So if you're serious about blogging and you are serious about building a personal brand and scaling your blog to even greater heights, then you want to tune in to this episode so you can learn why it's so crucial to the survival of your online business that you are in control and build using the right tools!

Building and launching a new blog is exciting, isn't it?!? You start thinking about all the possibilities - the audience & community you can build, the ways you can help people with your story, and the things you teach along the way. It's definitely exciting. But sometimes new bloggers get focused on the wrong things and derail their progress, ending up discouraged and frustrated. There are a few things I've seen recently in questions that I've received and discussions I've been a part of that lead new bloggers down the wrong path to inevitable frustration. Avoid these things at all costs and focus on what I'm going to talk to you about in today's episode instead. You don't want to miss this one!

What does a well-designed, conversion-focused homepage that delivers value, and sets the hook to reel in your target customers look like? It's not quite as obvious as you may think, and it's a mistake that tons of businesses, entrepreneurs, and even corporations make with their websites. There is a secret that's so obvious that even the smartest people miss it. This episode talks about what that secret is, and how it can make all the difference for your website - between just being another site out there, and one that is a conversion machine! 

I got a question the other day that i wanted to expand on because there is some confusion about the merits of the WordPress.com platform vs. the total freedom and flexibility that comes with a self-hosted WordPress website. Sometimes it's a control thing. Sometimes it's a tech thing. But in virtually all situations one is better than the other and there is a good reason why it's the industry standard for blogging pros, entrepreneurs and creators. And the concern you have just may not be a tech issue it all - it could be a marketing problem! That's what I'm talking about in this episode of Adventures in Digital Marketing.

There is a key that is absolutely crucial to determining whether you're going to make it in this Digital Marketing Adventure, or not. And it may not be what you expect! Today's episode touches on this classic virtue and why it's so important to making progress in your online business. Plus, I cover some things I'm learning from the WordPress Blueprint funnel and what may be next there too, so you don't want to miss this one!

When it comes to making progress toward your success in the digital marketing world there are few more valuable attributes than persistence and refinement. Because we're all learning new things - things that are keys to success - sometimes it takes a while to get it right. And to make that progress it requires humility because you absolutely have to set your ego aside to be able to take in the learning you need. In this episode I'm talking about what I'm learning about building my Facebook group, my email list and how I'm pushing through to make progress toward meeting my goals.

When it comes to learning new stuff, stretching your creative muscles, and doing new things sometimes you run in to stuff and say "yeah, I'm not going to do that." I know I have. Way too often. Because it's uncomfortable and unfamiliar. But, as I've been learning a lot lately, the obstacle IS the way. In this episode I'm talking about what I'm learning about overcoming the obstacle, and a sure-fire way to find out what obstacles may be standing in your way and how we can push through them. You have to check this one out!