Adventures In Digital Marketing

One of the biggest challenges when it comes to getting started is figuring out all the stuff you need to get done to launch. Russell Brunson talks about a concept he learned that he described as "find the 'who' not the 'how'" when it comes to getting stuff done for your funnel. In this episode, I talk about what that concept actually means, and what I've done to use it in my business even on a tight budget. You don't want to miss this one.

So, The Ultimate WordPress Blueprint is now available, and you can get a copy completely free! Yea, that's what I'm talking about here, but I'm also talking about my fears about this rollout.  What if it flops? What am I missing? What can I do to fix it? These are all the things going through my mind today as I start promoting this book, hoping to help a TON of people with their WordPress sites, and hoping to start generating some revenue for my business. So this episode talks about both - how excited I am, and how scared I am, at the same time. 

Everyone knows that being able to find someone you can pay to help you get stuff done speeds up everything. But what do you do when your budget is screaming and you just can't pull the trigger to pay someone to do it? You roll up your sleeves and do it yourself. It's what I've been doing for a long time, but I've also been able to leverage my team to do some of the work and in this episode I talk about how all works.

I'm rolling out a new funnel for my new book "The Ultimate WordPress Blueprint" soon. The first funnel I built needed work. It was working - all my benchmark numbers were within range of what they should have been. But it was what digging deeper in to those numbers that I learned some valuable lessons about where I needed to work on my funnel, and ultimately lead me to create this book. The lessons I learned by reading between the lines of what my Facebook ad spend was telling me that helped me gain a ton of clarity for what I needed to do with my next funnel, and that's what I'm talking about in this episode.

Why do some website quotes cost so much? What should you do when you see someone offering a low-ball price on a custom project? When it comes to getting quotes for a custom website design project you can get all kinds of different numbers. But what are the main factors that drive those prices? Today I'm going to cover the two biggest factors that drive the cost of custom website design and why they're important. 

I've been working on a printed version of my WordPress course for a while now. I never knew how much went in to creating a book, and I'm sure I'm still only scratching the surface! I finally received my proof copy of version 1 of the book and it's ready to go. In this episode I'm talking about the book and what went in to creating it.

Sometimes you just have to get stuff done. Sometimes it's just a matter of creating something, putting it out there, and not obsessing over what others are going to think. So that's what I'm talking about in this episode. I tell you the story behind why I got started creating content for YouTube, and how it relates to this podcast. That's what I'm covering in this episode and I'd love to have you check out what I'm working on there. 

Ever feel like you're fighting an uphill battle? Ever feel like you can't catch a lucky break? Yea, me too. And it's part of the life for new online entrepreneurs. It can get lonely and discouraging when you're getting started. Your friends and family may not be able to relate. You don't know what you don't know, and it can be hard to know where to turn to get help. This episode gets personal - all these frustrations and what I do to get through it when it hits me is what I'm talking about here. 

One thing that's true about all sales funnels is that they're completely useless without traffic. Now that the rest of the work is done - your offer, your story, your page design and your funnel is finally ready to go, it's time to figure out how to drive traffic to it. The lessons that you'll learn this week were some of the most challenging when it comes to breaking out of your comfort zone, so prepare to learn some new things and push yourself farther than you've been before. 

Now that you've done the research, created your messaging, created offer and have told the story about what lead you to create this amazing product, it's time to put it all together and actually build out your sales funnel. Week 3 is all about taking all the work you've done so far and put it all  in to action by building out your squeeze page, sales page, one-time-offer page, and your membership page. That's what we're talking about in this episode.