Adventures in PRAD

COVID is old news, but the future of data-driven marketing is not. Join Jennifer

Is Gen Z changing the way brands market themselves? Join DePaul PRAD students Mattie Sakalian and Emily Steen as they

In recent years the PRAD industry has become more inclusive of women, but how much has it really changed? Tune in to our adventure as students Caitlin Leonard, Simone Daley and Tyler Jacknick discuss sexism then and now with Mylene Pollack and Lenore Rand, former executive creative directors at Leo Burnett and founders of Small Good, an agency focused on work that makes a positive impact in the world.  This episode looks at how women are dealing with sexism in the workplace.

With the Super Bowl less than two weeks away, DePaul Student host Sean Graney takes on the topic of racial justice in sports. This episode of Adventures in PRAD features guest Mallorie Sanders, DEI Manager for the Chicago Bears, in a discussion about how the Chicago Bears are addressing racial justice and what it means for the future of the sports industry.

It's estimated that 93 percent of marketers have included influencer marketing in their brand strategy.  In this episode, students Luke Reupert, Anna Hutchinson, and Dioni Savett  explore the crazy world of influencer marketing with social media experts Patricia Diaz and Meagan Clarkson. They detail the rise of the "influencer”, why they are effective and how each and every one of us has influence. One crazy adventure of an episode you cannot afford to miss.

Victoria Secret, canceled. Chick-Fil-A, canceled. Burger King, canceled. A simple search generates outraged tweets and fuming articles that will haunt brands forever more. So, how do they bounce back? Listen in as students  Alexia Galinsky, Amanda Weber, and Andrea Nieto talk with Scott Farrell, President, Global Corporate Communications at Golin about the adventure of disasters - one brand at a time.

TikTok continues to evolve giving brands opportunities with the advent of a new way to advertise on the ever-growing content platform. We set out on an adventure to learn about the role of brands on TikTok from the Global Head of Business Development, Sophia Hernandez. Our path takes us into the platform and helps us understand the future of advertising, influencers, and sponsorships.

In this episode we trek into the unknown world of corporate culture. Has COVID forever changed the way we interact in the workplace? Join three grad students and their guest Megan Corder, a senior leader at Warner Bros. Discovery, as they take on the unknown impact of COVID-19 and what comes after the adventure.