Adventures In Venueland

It’s a party all day in RVA! Join us on the east coast as we head to Richmond, Virginia to chat with Brittany Herndon, Director of Sales & Marketing for Altria Theater and Dominion Energy Center – both managed by ASM Global. Brittany, who also serves as Regional Marketing Director for ASM Global's theatrical venues, tells us about Richmond and what it’s like working at gorgeous, historic theaters. With multiple Pollstar Award nominations, learn what it is like working for the number one theater in Virginia, what a typical theater season looks like, and how marketing for a theater varies from marketing at larger venues. We dig into tips for working with and building trust with promoters - how to challenge and suggest alternatives to requests, fleshing out plans to make them more valuable, and knowing when the juice is worth the squeeze. Brittany walks us through her career adventure, from attending Sweet Briar College with an interest in being a film composer to various marketing jobs to finally landing in the live event industry, and various guidance she received along the way. From fun stories to career advice - enjoy this great episode that may inspire you to visit a historic theater, support your local parks department, and pursue your next great opportunity.

Brittany Herndon: Instagram | LinkedIn
Altria Theater: Facebook | Instagram | TikTok
Dominion Energy Center: Facebook | Instagram | TikTok

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ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

From the 313 to the 303, we’re chatting with Omar Gates, Marketing & Advertising Coordinator for the Denver Nuggets and Colorado Avalanche at Kroenke Sports & Entertainment in Denver. After chatting with Omar about Denver and some exciting development plans announced recently, we dive into his history in the industry which led him from a passion for sports and a bachelor’s degree in economics at University of Missouri to a boot camp with the Marcus Graham Project. After landing an internship with the Detroit Pistons, his hometown team, Omar cut his teeth on advertising and marketing before heading out to Denver earlier this year for his current role. We talk shop and strategies about email marketing best practices, how to use data and analytics, SMS marketing, AI applications, and the importance of looking beyond traditional ROI. We talk about what it was like attending and being a panel moderator at his first EVMC conference this past June, where we met him, and how it gave him an opportunity for growth. Enjoy this great perspective of someone earlier in their industry career who talks about the importance of mentorship, embracing challenges, and looking for ways to grow.

Omar Gates: LinkedIn
Denver Nuggets: Facebook | Instragram | X/Twitter
Colorado Avalanche: Facebook | Instagram | X/Twitter

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ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

BONUS EPISODE – What does a UFO, bloody hatchet woman, haunted miners, and a ghost rattler snake have in common? They’re all regulars at one of the world’s (and universe’s?) most iconic venues - Red Rocks Amphitheatre! For our third annual Halloween episode we chat with our friend Brian Kitts, Chief Marketing & Business Development Officer for Red Rocks Amphitheatre and Denver Performing Arts Complex, who is our guide through the various spooky and mysterious tales echoing off the red sandstone of this iconic venue. We first hear about a recent UFO sighting at 1AM on June 5, 2024 following an All Time Low show. For EVMC attendees keeping track at home, that is the night prior to our opening night reception at the venue! From intergalactic visitors to a ghastly ghoul, we next hear about the iconic Hatchet Woman which has been seen numerous times around the venue enjoying shows and haunting fans in the parking lot. Lastly, we learn about the Western Diamondback Rattlesnake, nicknamed the “Ghost Rattler,” which in the winter is known for creepy, slow rattles and catching the unassuming off guard. We hope you enjoy this Halloween treat of an episode that is sure to send some shivers down your spine.

Brian Kitts: LinkedIn | Email
Red Rocks Amphitheatre: Facebook | Twitter/X | Instagram

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ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Tuck your drafting pencil behind your ear and unfurl those blueprints because we’re talking venue design with this episode, where we chat with Geoff Cheong, Senior Principal and Senior Architect at Populous. With a focus of drawing people together around the things they love and amplifying the atmosphere of excitement and joy, Populous has designed some of the world’s most renowned venues. Geoff, who served as lead designer on Climate Pledge Arena and had a significant role in the design of T-Mobile Arena and many others, walks us through his experience as a venue and event designer and how he found his way into the field. From a love of sports at a young age to designing some of the most cutting-edge sports and entertainment venues, he provides fascinating insight into how venue design is approached and the importance they place on their project teams immersing into communities. We talk about the trends of more music-first venues as well as the importance they are placing on venue accessibility and inclusivity. From his home base in Kansas City, traveling for meetings, and a design-focused mindset with project collaborations and leading teams – hear a bit of what it’s like to be a venue designer and some of the designs and innovations that inspire Geoff. Enjoy this interesting look into what goes into creating amazing new venues and retrofitting iconic legacy buildings on this fun, informative episode.

Geoff Cheong: LinkedIn | Email
Populous: Facebook | X/Twitter | Instagram

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ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Come along as we visit the Bay Area and chat with Sam Hunt, Executive Vice President and Managing Executive at Wasserman Music. One of the youngest to ever win Pollstar’s Agent of the Year in 2016, Sam oversees a powerhouse roster of electronica, indie, pop, and hip-hop artists including names like Diplo, Major Lazer, Flying Lotus, Jamie xx, Animal Collective, Run The Jewels, Big Boi, 100 gecs, Still Woozy, and Caroline Polachek. We learn what his day to day is like as an agent, where essentially his role is to do everything he can to improve and guide artist careers and provide opportunities and guidance - largely involving live performances and touring, but also brand deals, bigger picture projects, and concepts. Hear about some of the unique projects he’s worked on and how interesting challenges often provide creative fulfillment. We learn about Sam’s career journey, from working in record stores as a teen and in college, to working at a label and club in Chicago, to joining the upstart Windish Agency where he learned under Tom Windish who he still works with today. Sam drops some great advice for anyone wanting to be an agent or understand more of that side of the industry as well as insight into what makes a good agent and how to handle the highs and lows of artists you represent. Enjoy this look inside the life of an agent, what it’s like sharing a name with a popular country artist, and fun stories from throughout his career.

Sam Hunt: LinkedIn
Wasserman Music: X/Twitter | Instagram | Spotify

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ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

For this episode we head back to the hustle and bustle of Music City and catch up with former pro-drummer turned entertainment marketer, Brian Bauer, President of Bauer Entertainment Marketing (BEM). We immediately jump into learning what BEM does as well as interesting discussions on trends in live events and some of the most important things for venues and events to establish. We peel back the layers of small business ownership and talk about the pros and cons of striking out on your own and how Brian learned a lot from previous jobs when shaping his company and what type of boss he wanted to be to his employees. We talk shop about stats, CRO, and what data you should be paying attention to with your shows. We learn about Brian’s previous roles before starting his own business, such as being a successful touring drummer including some gigs in the Nashville area with Cage the Elephant and Chris Stapleton. Looking to dive into data and find out some interesting things you should be tracking? Thinking about starting your own business and wondering what that is like and what challenges you might face? For all of the above and more, enjoy this episode all about live events and what it is like leading the client voted “top-rated entertainment marketing agency.”

Brian Bauer: LinkedIn
Bauer Entertainment Marketing: Facebook | X/Twitter | Instagram

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ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

BONUS EPISODE – Tomorrow, on Mexican Independence Day weekend, UFC is gearing up to host Riyadh Season Noche UFC, which will honor Mexico's rich history and vibrant culture. Oh... and did we mention... it's the first sporting event to be hosted at Sphere in Las Vegas? On this special episode we chat with Heidi Noland, Sr. VP of Global Brand & Creative with UFC, who pulls back the curtain and gives us an inside look at what goes into preparing for this incredible event at such a unique venue. We talk through their approach as soon as they confirmed the event, and how UFC has been intentional to set the bar on what is possible at Sphere. Heidi tells us about the Noche UFC events and how this event collaborates with numerous artists for a unique experience to celebrate Mexican Independence Day weekend and Mexico's contributions to live combat sports. With UFC hosting massive events throughout the year, we discuss what prep is like for those events, and how Riyadh Season Noche UFC has been different and required planning further out. Enjoy this fun primer that teases some features and innovative approaches that are sure to make this event memorable for those working in live events and fans alike.

Watch: ESPN+ PPV

Heidi Noland: LinkedIn
UFC: Facebook | X/Twitter | Instagram

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ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Peel back the wrapper of some English chocolate and put on your favorite Tori Amos album – we’re headed to Los Angeles to chat with Natalie Caplan, Vice President of Entertainment for ArenaNetwork, Venue Coalition & Theater Network. Natalie tells us about her job and how they empower and assist independent venues – providing important resources and driving content to them. With more than 140 venues across North America, hear how ArenaNetwork, Venue Coalition, and Theater Network leverage their staff experience and collective knowledge among venues to provide curated support and industry advocacy for a wide mix of venues in different market sizes. From England to Arizona to New York to touring to Los Angeles, Natalie takes us along as we walk through her career journey. With an interesting path that includes publicity at Atlantic Records, being Assistant Tour Manager for Tori Amos, and the Director of Artist Relations and Events at The Greek Theatre for Nederlander Concerts, she has seen numerous sides of the industry which provided valuable perspective as she pursued new roles. We discuss trends and challenges facing venues and tours in 2024 and tips for navigating what the new “normal” is for the industry. Enjoy this educational and interesting discussion packed full of great perspective and fun stories.

Natalie Caplan: Facebook | Instagram | LinkedIn | Email
Venue Coalition: Facebook | Instagram

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ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Spread love, it’s the Brooklyn way! Head to the Atlantic Terminal at the crossroads of Flatbush Ave and Atlantic Ave as we visit the iconic Barclays Center in Brooklyn, New York. We chat with Adina Erwin, Executive Vice President of Business Operations and General Manager of the venue and learn all about this one-of-kind arena nestled in the middle of NYC. Home to the Brooklyn Nets (NBA), New York Liberty (WNBA), and many other concerts, comedy shows, and family events – Adina tells us all about her role at the venue and its place in the neighborhood. We hear how Barclays Center’s plaza acts as a town center and plays a critical role as a convening space for the community. It’s iconic looped LED “Oculus” serves as an important touch point for the many people that commute and walk past it daily. Adina walks us through her career journey, from graduating at UNC Chapel Hill to her first industry job as an event receptionist at the Charlotte Coliseum, all the way to her time in Brooklyn by way of Atlanta and Boston. She talks about the importance of being willing to take risks and try new things and how she has learned so much from branching out to roles in different departments, having the attitude of a willingness to learn. Enjoy this fun, informative episode that includes everything from stories about Deadhead yeast balls to can’t-miss Atlanta restaurants to invaluable career advance that is sure to help you on your live event journey. And if you don’t know, now you know…

Adina Erwin: LinkedIn
Barclays Center: Facebook | X/Twitter | Instagram

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ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Grab your laptop and throw those rock hands in the air because we’re chatting with Fabrice Sergent, Leader & Co-Founder of Bandsintown. Fabrice takes us through the history of the company, which is the largest concert discovery platform in the world. He explains how Bandsintown alerts fans when their favorite artists come to town and helps them discover new artists, helps artists to promote their tour dates and reach new fans, and helps venues populate dates on different platforms and reach new buyers. With over 650,000 artists using the platform, it has become a valuable resource which allows them to focus on their art and stage presence and makes the marketing side easier. Fabrice tells us about his longtime passion for live events and how he feels love music is a critical part of society and promotes happiness, tolerance and understanding in the world. We talk about the global market and how an international perspective is important for artists and also can yield important perspective and tips for venues. Enjoy this fascinating episode that looks inside the origins of Bandsintown throughout a broader discussion on live events, music marketing, and challenges facing venues, promoters, and artists.

Fabrice Sergent: Instagram | Email | LinkedIn
Bandsintown: Facebook | X/Twitter | Instagram

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ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.