In this episode of Adventurous Entrepreneurs, I sit down with Mickie Kennedy, founder of eReleases, to talk about how small businesses, startups, and even solo entrepreneurs can tap into the power of press releases to build credibility, visibility, and momentum—without breaking the bank.

Mickie shares the story behind founding eReleases over 26 years ago, after realizing most small businesses were priced out of traditional PR. From humble beginnings to now partnering with PR Newswire, his company remains laser-focused on helping underdog brands get the attention they deserve.

We dig into:

• 
  Why most press releases don’t work—and how to write ones that do

  
  

• How storytelling, strong quotes, and strategic data can make your release irresistible to journalists

  
  

• Simple ways to get local media coverage without spending a dime

  
  

• A wild case study that helped a small carpet company close 17% more sales

  
  

• Why credibility through earned media can often outperform paid ads

  
  

• How to pitch local papers, land monthly columns, and become a "media darling" in your community

Please enjoy this wide-ranging conversation with Mickie Kennedy.

Follow and Connect With Mickie Kennedy:

Website: http://www.ereleases.com

Twitter: https://x.com/ereleases

Instagram: https://www.instagram.com/ereleasespr

Facebook: https://www.facebook.com/ereleases.press.release.distribution

Tik Tok: https://www.tiktok.com/@ereleases

Youtube: https://www.youtube.com/user/ereleases

Linkedin: https://www.linkedin.com/in/publicity/

Pinterest: https://www.pinterest.com/ereleases/

Connect With TJ!

Link Tree: https://tjmurphy.me/

Level Up Your Digital Marketing And Unlock More Freedom In Your Business: https://www.hitedigital.com/bend/

Facebook: https://www.facebook.com/iamtjmurphy

Instagram: https://www.instagram.com/iamtjmurphy/

Linkedin: https://www.linkedin.com/in/tj-murphy/

Interested In Joining TJ On The Show? 

Apply Here: https://adventurousentrepreneurspodcast.com/

In this episode of Adventurous Entrepreneurs, TJ sits down with Adam Chronister—digital marketing strategist, AI innovator, real estate investor, and founder of Enleaf. Adam shares how a soul-crushing job lit the fire that led him to build a thriving agency, embrace AI before it was mainstream, and design a lifestyle centered around freedom, travel, and family.

You’ll hear the raw story behind his leap from employee to entrepreneur, the mindset shift that helped him overcome fear, and the tactical strategies he’s using to scale his business with AI and automation—without losing the human touch. Adam also dives into SEO tips for small business owners, the power of Google Business Profiles, and how to turn vacation rentals into profitable investments.

Whether you’re navigating a big career decision or want practical insights on building a freedom-based business, this episode delivers.

What we cover:

• 
  Why betting on yourself is never the wrong move

  
  

• How AI tools like ChatGPT can save you hundreds of hours

  
  

• Local SEO strategies that actually move the needle

  
  

• Tips for building and marketing vacation rentals

  
  

• Real talk on balancing business success with lifestyle freedom

Please enjoy this wide-ranging conversation with Adam Chronister.

Follow and Connect With Adam Chronister:

Website: https://enleaf.com/

Facebook: https://www.facebook.com/adamchronisterdotcom/

Linkedin: https://www.linkedin.com/in/adamchronister

Connect With TJ!

Link Tree: https://tjmurphy.me/

Level Up Your Digital Marketing And Unlock More Freedom In Your Business: https://www.hitedigital.com/bend/

Facebook: https://www.facebook.com/iamtjmurphy

Instagram: https://www.instagram.com/iamtjmurphy/

Linkedin: https://www.linkedin.com/in/tj-murphy/

Interested In Joining TJ On The Show? 

Apply Here: https://adventurousentrepreneurspodcast.com/

Joining TJ on the Adventurous Entrepreneurs Podcast today is Kay Miller, bestselling author, sales expert, and creator of the "Uncopyable" framework. Known for her remarkable journey from being one of the first women in the automotive exhaust industry (earning her the unforgettable nickname "Muffler Mama") to becoming the top national salesperson, Kay shares invaluable insights into building a personal brand that stands out and drives success.

We dive into the principles behind her book, Uncopyable Sales Secrets, and how curiosity, authenticity, and intentionality play critical roles in creating a memorable and profitable personal brand. Kay explains the concept of “stealing genius,” why focusing on your “moose” (ideal customer) is key, and how being bold enough to learn from other industries can spark innovation.

Along the way, Kay shares personal stories from her career, discusses the values that guide her life, and reveals how intentional branding has allowed her to balance work, adventure, and family. Whether you’re an entrepreneur, a creative, or anyone looking to make an unforgettable impact, this episode is packed with actionable advice and inspiration.

What You’ll Learn in This Episode:

• 
  Kay’s journey to becoming a top salesperson and the story behind “Muffler Mama.”
• Why curiosity and customer empathy are game-changers in sales and branding.
• The importance of intentionality in designing your personal and business brand.
• How to ethically “steal genius” from other industries to innovate.
• The role of authenticity, values, and being memorable in creating an uncopyable brand.
• Practical steps to start building your personal brand today.
• Curiosity is a key differentiator in sales success.
• Personal branding is essential in a competitive market.
• Being genuine and authentic builds trust with customers.
• Your personal brand can evolve over time.
• Intentionality is crucial in shaping your brand identity.
• Memorable branding involves unique symbols and values.
• Walking away from a bad sale demonstrates integrity.
• Building relationships is fundamental to sales success.
• Your brand should reflect your core values and mission.
• Designing your business around your lifestyle is vital for fulfillment. Family values are essential in balancing work and life.
• 'Stealing genius' involves ethically borrowing ideas from outside your industry.
• Experiential learning can lead to innovative business practices.
• AI can significantly enhance brand development and perception.
• Exploring local adventures can reveal hidden gems in your own community.
• Defining your personal brand requires intentional reflection and feedback.
• Asking others about your brand can provide valuable insights.
• Continuous improvement is key in personal branding.
• Utilizing AI tools can streamline business processes and creativity.
• Engaging with your local environment can inspire new ideas.

Links and Resources:

• 
  Kay’s Website: https://beuncopyable.com
• Get Kay’s Free Guide: 5 Steps to Build a Profitable Brand: https://www.beuncopyable.com/5-emails
  
  

Don’t miss this fun and insightful conversation about standing out in business and life!

Please enjoy this wide-ranging conversation with Kay Miller.

Follow and Connect With Kay Miller:

Linkedin: https://www.linkedin.com/in/millerkay/

Connect With TJ!

Link Tree: https://tjmurphy.me/

Level Up Your Digital Marketing And Unlock More Freedom In Your Business: https://www.hitedigital.com/bend/

Facebook: https://www.facebook.com/iamtjmurphy

Instagram: https://www.instagram.com/iamtjmurphy/

Linkedin: https://www.linkedin.com/in/tj-murphy/

Interested In Joining TJ On The Show? 

Apply Here: https://adventurousentrepreneurspodcast.com/

Keywords:

personal branding, sales success, curiosity, uncopyable brand, Muffler Mama, adventure, intentionality, customer relationships, sales strategies, life design, family values, stealing genius, innovation, experiential learning, AI in branding, local adventures, personal branding, business ethics, entrepreneurship, brand development

Joining TJ on the Adventurous Entrepreneurs Podcast today is Robert Fukui & Kay Lee Fukui.

In this insightful episode of Adventurous Entrepreneurs, we sit down with Robert and Kay Lee Fukui, founders of Power Couples by Design and co-authors of the book Tandem. Together, they share their journey from corporate careers to working as a married couple in business, offering valuable insights on balancing marriage, entrepreneurship, and personal growth.

Robert and Kay Lee dive into the challenges and rewards of blending professional and personal lives, revealing their strategies for fostering work-life harmony, resolving conflicts, and building thriving relationships. They discuss the importance of defining success beyond financial metrics, creating intentional time for connection, and leveraging each other's strengths to work as an effective team in both life and business.

Tune in to learn how this dynamic duo helps other married entrepreneurs overcome common struggles, design their lives intentionally, and achieve success both at home and in their businesses. Whether you're running a family business, navigating partnership dynamics, or simply seeking tips to strengthen your relationship, this episode is packed with actionable advice and inspiring stories.

What You'll Learn in This Episode:

• 
  How Robert and Kay Lee transitioned from corporate life to entrepreneurship.
• The most common challenges married entrepreneurs face and how to overcome them.
• Practical strategies for achieving work-life harmony and building a thriving marriage.
• The importance of identifying and playing to each other's strengths in business and life.
• How to navigate conflict and maintain connection, even during busy seasons.

Links and Resources:

• 
  Free Work-Life Balance Guide: marriedentrepreneur.co/adventurous
• Learn more about their book Tandem: https://www.thetandembook.com/
  
  

Get ready to discover how to win in marriage and business by designing a life you truly love—together.

Joining TJ on the Adventurous Entrepreneurs Podcast today is Theodore (TJ) Van Gerven.

In this episode of Adventurous Entrepreneurs, host TJ Murphy chats with a fellow T.J.,  Theodore (TJ) Van Gerven, founder of Memento Financial Planning, to explore the keys to building financial independence, managing wealth as a millennial, and creating a life of intentional freedom. T.J. shares his personal journey, growing up with contrasting financial mindsets in his family, and how it shaped his passion for helping others navigate their own financial paths.

You’ll learn practical strategies for mastering cash flow, understanding equity compensation, and leveraging tools like solo 401(k)s and Roth IRAs. T.J. also dives into the parallels between martial arts and money management, the importance of humility in investing, and how to align your financial goals with your values.

Whether you're a solopreneur, married couple, or just looking to achieve financial independence while enjoying the present, this episode is packed with actionable insights, tools, and relatable stories to help you make smarter financial decisions and live life on your own terms.

What You’ll Learn in This Episode:

• 
  How to define financial independence and build toward it
• Smart strategies for managing equity compensation and stock options
• The psychology of money: humility, discipline, and long-term thinking
• Tips for blending work, life, and financial goals
• Why financial literacy is crucial and how to build your financial toolbox

Links & Resources Mentioned:

• 
  T.J. Van Gerven’s Website: Memento Financial Planning: https://mementofinancialplanning.com/
• Recommended Tool: Monarch Money for budgeting and cash flow management: https://www.monarchmoney.com/
  
  

Join us for an enlightening conversation filled with clarity, practical advice, and a refreshing take on personal finance and entrepreneurship!

Please enjoy this wide-ranging conversation with Theodore (TJ) Van Gerven.

Follow and Connect With Theodore Van Gerven:

Twitter: https://twitter.com/TJvanGerven

Instagram: https://www.instagram.com/mementofinancialplanning/?hl=en

Youtube: https://www.youtube.com/@tjvangerven

Linkedin: https://www.linkedin.com/in/tjvangerven/

Connect With TJ!

Link Tree: https://tjmurphy.me/

Level Up Your Digital Marketing And Unlock More Freedom In Your Business: https://www.hitedigital.com/bend/

Facebook: https://www.facebook.com/iamtjmurphy

Instagram: https://www.instagram.com/iamtjmurphy/

Linkedin: https://www.linkedin.com/in/tj-murphy/

Interested In Joining TJ On The Show? 

Apply Here: https://adventurousentrepreneurspodcast.com/

In this episode of Adventurous Entrepreneurs, I’m joined by Leslie Hassler, founder of Your Biz Rules, business scaling expert, and author of the upcoming book Scaling Rich. Leslie shares her transformative journey from accidental entrepreneurship to becoming a sought-after advisor helping entrepreneurs create freedom-generating businesses.

We dive into the art of redefining success, breaking free from the hustle-and-grind culture, and embracing intentional business strategies that align with your life goals. Leslie explains how to craft a clear vision, master predictable profitability, and build a business that serves you—not the other way around. Whether you’re aiming for financial freedom, preparing your business for sale, or simply seeking a way to scale without burning out, this episode is packed with actionable insights and inspiration.

What You’ll Learn in This Episode:

• 
  How to create a vision-led business that aligns with your life goals.
• The concept of Scaling Rich and why it’s the future of entrepreneurship.
• Strategies for managing cash flow and building predictable profitability.
• The key to scaling without sacrificing your energy or freedom.
• How to prepare your business for a lucrative and successful exit.

Links & Resources:

• 
  Free Visioning Guide & Book Info: https://www.yourbizrules.com/adventurous-entrepreneurs/
• Connect with Leslie Hassler: Your Biz Rules Website: https://yourbizrules.com/
  
  

Tune in for a refreshing take on scaling your business with purpose, freedom, and profitability at the forefront!

Please enjoy this wide-ranging conversation with Leslie Hassler.

Follow and Connect With Leslie Hassler:

Instagram: https://www.instagram.com/leslie.hassler/

Facebook: https://www.facebook.com/YourBizRules

Tik Tok: https://www.tiktok.com/@lesliehassler8

Youtube: https://www.youtube.com/channel/UCzoh9Ww6eL9KrUuHjlbh56w

Linkedin: https://www.linkedin.com/newsletters/6977723319638769664/

Connect With TJ!

Link Tree: https://tjmurphy.me/

Level Up Your Digital Marketing And Unlock More Freedom In Your Business: https://www.hitedigital.com/bend/

Facebook: https://www.facebook.com/iamtjmurphy

Instagram: https://www.instagram.com/iamtjmurphy/

Linkedin: https://www.linkedin.com/in/tj-murphy/

Interested In Joining TJ On The Show? 

Apply Here: https://adventurousentrepreneurspodcast.com/

Joining TJ Murphy on the Adventurous Entrepreneurs Podcast today is Tom Schwab, founder of Interview Valet and a trailblazer in podcast interview marketing. Tom’s journey is anything but conventional—he’s gone from running nuclear power plants in the Navy to direct sales and ultimately building a thriving business helping thought leaders amplify their voices through podcast guesting.

Tom shares the pivotal lessons he’s learned, including how to systemize complex processes, the value of persistence in building meaningful relationships, and why introverts have a unique edge in the modern marketing landscape. He dives into the evolution of podcasting as a marketing channel, explains why meaningful conversations beat the “one funnel away” mindset, and offers insights into living a well-rounded, purpose-driven life.

Discover how to align your marketing strategy with your personality, build trust with your audience, and create a business you never want to retire from. Plus, hear Tom’s inspiring plans for his upcoming sabbatical on the Camino de Santiago and the lessons he’s learned about embracing life’s adventures without delay.

Whether you’re a seasoned entrepreneur or just starting your journey, this episode is packed with actionable wisdom, inspiring stories, and a fresh perspective on what it means to build a business with impact.

5 Key Takeaways from This Episode:

1. 
   The Power of Systems and Persistence:
   Tom Schwab shares how his Navy experience running nuclear power plants taught him that anything can be systemized—even complex tasks. He explains how persistence and building genuine relationships, like he did in his early sales days, can lead to incredible long-term success.
2. Why Introverts Excel in Podcast Marketing:
   Tom reveals why introverts have a distinct advantage in today’s world, particularly through podcast guesting. Their ability to listen, connect deeply, and build trust makes them natural storytellers and ambassadors for their brands.
3. Conversations Over Funnels:
   The “one funnel away” mentality can often fail, especially for service-based businesses. Tom explains why meaningful conversations—not automation—are the true key to building trust, attracting clients, and scaling a business authentically.
4. Aligning Marketing with Personality:
   Discover why your marketing strategy should match your strengths and personality. Whether you’re a writer, speaker, or conversationalist, finding the right platform is crucial to sustainable success.
5. Design a Life You Don’t Want to Retire From:
   Tom emphasizes the importance of work-life integration over balance. By designing a business around your life’s priorities, you can create a fulfilling career that energizes you, supports your values, and lets you embrace every adventure.

These takeaways are not just lessons—they’re actionable strategies to inspire entrepreneurs to rethink their approach to marketing, relationships, and building a life of impact.

Resources Mentioned in the Episode:

• 
  Interview Valet Website: https://interviewvalet.com/ae/
• Podcast Guest Profits by Tom Schwab (Free copy available at the link above!)
• They Ask, You Answer by Marcus Sheridan: https://marcussheridan.com/marcus-sheridan-books
• Dan Miller’s 48 Days to the Work You Love: https://www.amazon.com/Days-Work-You-Love-Preparing/dp/1433669331
  
  

Tune in and discover how to create meaningful impact in your life, business, and the world. Please enjoy this wide-ranging conversation with Tom Schwab.

Follow and Connect With Tom Schwab:

Website: https://interviewvalet.com/ae/

Twitter: https://twitter.com/iamtomschwab

Instagram: https://www.instagram.com/iamtomschwab/

Facebook: https://www.facebook.com/IAmTomSchwab

Youtube: https://www.youtube.com/channel/UCuSNLwNEIU787_7l34HaS8A

Linkedin: https://www.linkedin.com/in/iamtomschwab/

Connect With TJ!

Link Tree: https://tjmurphy.me/

Level Up Your Digital Marketing And Unlock More Freedom In Your Business: https://www.hitedigital.com/bend/

Facebook: https://www.facebook.com/iamtjmurphy

Instagram: https://www.instagram.com/iamtjmurphy/

Linkedin: https://www.linkedin.com/in/tj-murphy/

Interested In Joining TJ On The Show? 

Apply Here: https://adventurousentrepreneurspodcast.com/

Additional Takeaways From This Episode:

• Your diverse experiences can connect in unexpected ways.
• Persistence in sales can lead to long-term relationships.
• Introverts can excel in marketing through listening and one-on-one interactions.
• Personal branding is essential in today's business landscape.
• Meaningful conversations can lead to better business outcomes than automated funnels.
• Finding the right marketing channel is crucial for success.
• Podcasting can significantly enhance your business visibility and SEO.
• Work-life balance is a myth; integration is key.
• Every day is a gift; don't put off what matters.
• Design a life and business you don't want to retire from.

Chapters

• 00:00 Tom Schwab's Journey
• 08:09 The Strengths of Introverts in Marketing
• 12:40 The Power of Meaningful Conversations and Building Relationships
• 18:30 Matching Marketing Channels to Your Personality
• 32:49 Designing a Business and Life You Don't Want to Retire From
• 35:47 The Future of Podcast Interviews and Their Impact

Joining TJ on the Adventurous Entrepreneurs Podcast today is Bianca Lysette.

Bianca Lysette is a Manifestation & Mindset Coach and Brain Chemistry Guru, dedicated to empowering individuals through customized manifestation strategies. With a deep understanding of brain chemistry and the subtle dynamics of energy manipulation, Bianca expertly guides her clients in transforming their lives. She specializes in tailoring techniques that align with each person’s unique needs, enabling them to harness their energy and achieve their fullest potential.

Through her innovative approach, Bianca demystifies the science behind mindset and manifestation, making complex concepts accessible and actionable. Her passion for helping others is evident in her commitment to fostering personal growth and self-awareness. Whether you’re seeking to overcome obstacles, attract abundance, or simply enhance your mental well-being, Bianca’s expertise offers a transformative pathway to success.

In this episode, Bianca shares her journey to becoming a mindset and manifestation coach after experiencing failure in her first business. She discovered the power of the law of attraction and studied leaders like Joe Dispenza and Bob Proctor to understand the science behind manifestation. Bianca emphasizes the importance of understanding one's authentic self and using numerology and human design to align with one's purpose. She explains that manifestation is about controlling one's thoughts and creating a positive perception of reality. Bianca also discusses the 80-20 rule of manifestation, where 80% of the work is focused on mindset and 20% on strategy. She advises beginners to find manifestation techniques that resonate with them and to focus on cultivating a high vibration and positive feeling. Bianca reminds people not to lose sight of their vision and to trust in divine timing. She shares her approach to balancing life and business, which includes prioritizing self-care and setting boundaries. Bianca's favorite place she has visited recently is Colombia, where she fell in love with the culture and the people's enjoyment of life and being present in the moment.

Please enjoy this wide-ranging conversation with Bianca Lysette.

Follow and Connect With Bianca Lysette:

Your 'Omg-Is-This-Even-Real' Dream Life Is (Much) Closer Than You Think: https://biancalysette.com/

Instagram: https://www.instagram.com/bthemanifestor/

Linkedin: https://www.linkedin.com/in/biancalysette/

Connect With TJ!

Link Tree: https://tjmurphy.me/

Level Up Your Digital Marketing And Unlock More Freedom In Your Business: https://www.hitedigital.com/bend/

Facebook: https://www.facebook.com/iamtjmurphy

Instagram: https://www.instagram.com/iamtjmurphy/

Linkedin: https://www.linkedin.com/in/tj-murphy/

Interested In Joining TJ On The Show? 

Apply Here: https://adventurousentrepreneurspodcast.com/

Joining TJ on the Adventurous Entrepreneurs Podcast today is Bianca Sprague.

Bianca Sprague, founder of Bebo Mia, has been a dedicated educator, author, activist, and doula since 2007. Passionate about accessible pre and postnatal care for marginalized communities, she advocates for mental wellness in families, drawing from her struggle with postpartum depression and family experiences. Bianca champions reproductive health and justice, focusing on breaking down barriers for female and queer entrepreneurs and restoring joy, equity, and safety in family care through her expertise and innovative approaches.

Bianca’s mission extends beyond doula care to teaching effective service business management, encompassing community building, client care, and efficient systems for working parents in the healthcare sector. Her story is one of resilience and empowerment, driving change and support for those navigating the complex journey of birth and parenthood.

Bianca Sprague shares her entrepreneurial journey, starting from a place of necessity and finding success by solving problems. She emphasizes the importance of getting clear on your message and sharing it with others, even if it feels uncomfortable. Bianca discusses the challenges of grassroots promotion and the changing landscape of social media algorithms. She provides a framework for using social media as a revenue generator, focusing on connecting with your target market and creating meaningful engagement. The key takeaway is that it's not about viral numbers, but about speaking to your right audience and building a community of loyal customers. In this conversation, Bianca Sprague shares valuable insights on building partnerships and collaborations to grow your business. She emphasizes the importance of finding alignment with potential partners and nurturing those relationships through genuine engagement and support. Bianca provides practical tips on identifying complementary businesses, reaching out to them, and creating low-risk collaboration opportunities. She also highlights the significance of vetting potential partners to ensure alignment with your values and the needs of your clients. Bianca encourages entrepreneurs to actively participate in their local communities and events to build a strong network and establish themselves as a trusted resource. Overall, this conversation offers a comprehensive guide to leveraging partnerships for business growth.

Please enjoy this wide-ranging conversation with Bianca Sprague.

Follow and Connect With Bianca Sprague:

Bebo Mia: https://bebomia.com/adventurous/

Twitter: https://twitter.com/bebomiainc

Instagram: https://www.instagram.com/bebomiainc/

Facebook: https://www.facebook.com/bebomiainc

Tik Tok: https://www.tiktok.com/@bebomiainc

Youtube: https://www.youtube.com/user/bebomia

Connect With TJ!

Link Tree: https://tjmurphy.me/

Level Up Your Digital Marketing And Unlock More Freedom In Your Business: https://www.hitedigital.com/bend/

Facebook: https://www.facebook.com/iamtjmurphy

Instagram: https://www.instagram.com/iamtjmurphy/

Linkedin: https://www.linkedin.com/in/tj-murphy/

Interested In Joining TJ On The Show? 

Apply Here: https://adventurousentrepreneurspodcast.com/

Joining TJ on the Adventurous Entrepreneurs Podcast today is Mark Dambrosio.

Mark grew up in Orange Park, Florida, where he spent his free time in the outdoors hunting and fishing. At 22, he joined the Marine Corps in pursuit of a new career. Mark spent close to 10 years conducting Special Operations for the reconnaissance and scout sniper communities, where he pushed himself mentally and physically the entire time to make sure he was proficient at his job. After getting out of the Marine Corps in 2017, Mark started International Mountain Survival. His business concentrates on sniper, survival, tracking and rappel courses. He instructs snipers around the world from both military and law-enforcement backgrounds.

Mark competed on season 7 of the hit History Channel show, Alone, where he survived 44 days in the challenging wilderness of Great Slave Lake in the Northwest Territories of Canada. After competing in the show, he started The Woodsman Selection in 2022, a wine brand that believes that wine is best enjoyed in the company of like-minded explorers, dedicated to creating unforgettable experiences for its customers.

Please enjoy this wide-ranging conversation with Mark Dambrosio.

Follow and Connect With Mark Dambrosio:

The Woodsman Selection: https://www.thewoodsmanselection.com/

Instagram: https://www.instagram.com/markdambrosio_official/?hl=en

Linkedin: https://www.linkedin.com/in/mark-dambrosio-61004385/

Connect With TJ!

Link Tree: https://tjmurphy.me/

Level Up Your Digital Marketing And Unlock More Freedom In Your Business: https://www.hitedigital.com/bend/

Facebook: https://www.facebook.com/iamtjmurphy

Instagram: https://www.instagram.com/iamtjmurphy/

Linkedin: https://www.linkedin.com/in/tj-murphy/

Interested In Joining TJ On The Show? 

Apply Here: https://adventurousentrepreneurspodcast.com/